IAHRW International Journal of Social Sciences Review is an indexed and refereed journal published monthly by the Indian Association of Health, Research, and Welfare (IAHRW). IAHRW International Journal of Social Sciences Review likely aims to promote interdisciplinary research in social sciences by providing a platform for scholars, academicians, and professionals. Its primary objectives include fostering discussions on contemporary social issues, policy-making, and human development while encouraging evidence-based research in sociology, psychology, political science, economics, and cultural studies. The journal focuses on areas such as social behavior, education, governance, gender studies, mental health, and societal well-being. Its goals include publishing high-quality research, supporting academic discourse, and contributing to knowledge that influences social policies and community development. IAHRW IJSSR is a peer-reviewed journal, and the papers are published after a review process by the review panel of the journal. This journal has been published regularly since 2013. For more details write to us at iahrw2019@gmail.com
Editor-in-Chief: Sunil Saini, PhD, President Indian Association of Health, Research and Welfare
Editorial Office: 1245/4, Mohalla Sainian, Hisar, Haryana, India
Email: suneil.psy@gmail.com
Phone: 9255442103
Publisher: IAHRW Publications Pvt. Ltd
ISSN: 2347-3797 (print version)
ISSN: . (electronic version)
Frequency: Monthly
Indexing: EBSCOhost Connection Two, Academic Search Complete, The Belt and Road Initiative Reference Source, Cogito Indexing Text, Academic Search Ultimate, Academic Search Main Edition, Biomedical Index, Google Scholar Crawl Database, SocINDEX with Full Text, Sociology Source Ultimate, ProQuest, I-scholar, Google Scholar and National Academy of Agricultural Sciences (NAAS) Rating 4.42
CHIEF EDITOR
Sunil Saini, PhD
Indian Association of Health Research and Welfare, Hisar, Haryana, India
INTERNATIONAL EDITORIAL BOARD
Rankoana Sejabaledi Agnes, PhD, University of Limpopo, South Africa
Sakhile Manyathi, PhD, Stellenbosch University, South Africa
EDITORS
Anita Sharma, PhD, HP University, Shimla, HP
C R. Darolia, PhD, Kurukshetra University, Kurukshetra, Haryana
Damanjit Sandhu, PhD, Punjabi University, Patiala
Jaspreet Kaur, PhD, Punjabi University Patiala
Ritesh Kumar Singh, PhD, Delhi School of Economics, University of Delhi, Delhi
Radhy Shyam, PhD, MD University, Rohtak, Haryana
Rekha Sapra, PhD, University of Delhi, Delhi
Sandeep Singh, PhD, GJUS&T, Hisar, Haryana
Sangeeta Trama, PhD, Punjabi University, Patiala
Sunita Malhotra, PhD, Former Dean, MD University, Rohtak, Haryana
Waheeda Khan, PhD, SGT University, Gurugram
Editor-in-Chief: Sunil Saini, PhD, President Indian Association of Health, Research and Welfare (IAHRW)
Editorial Office: 1245/4, Mohalla Sainian, Hisar, Haryana, India
Email: iahrw2019@gmail.com, suneil_psy@iahrw.org
Phone: 9255442103
Publisher: Indian Association of Health, Research and Welfare (IAHRW)
ISSN: 2347-3797 (print version)
ISSN: . (electronic version)
Frequency: Quarterly
Indexing: EBSCOhost Connection Two, Academic Search Complete, The Belt and Road Initiative Reference Source, Cogito Indexing Text, Academic Search Ultimate, Academic Search Main Edition, Biomedical Index, Google Scholar Crawl Database, SocINDEX with Full Text, Sociology Source Ultimate, ProQuest, I-scholar, Google Scholar and National Academy of Agricultural Sciences (NAAS) Rating 4.42Stellenbosch University, South Africa
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IAHRW International Journal of Social Sciences Review (IJSSR) is a peer-reviewed research journal published quarterly by Indian Association of Health, Research and Welfare. The IJSSR is indexed with EBSCO, J-Gate, etc. The journal welcomes the submission of manuscripts that meet the general criteria of scientific excellence in the area of Anthropology, Sociology, Psychology, Education, Social Work, Political Science, Management, Commerce, Economics, Mass Media, History, Political Sciences, Geography, History and other related fields. IJSSR is published monthly now
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• Journal article
Panda, T., Lamba, V., Goyal, N., Saini, S., Boora, S., Cruz. (2018). Psychometric Testing in Schools. Indian Journal of Health and Wellbeing, 8(2), 213–245.
• Article by DOI
Slifka, M. K., & Whitton, J. L. (2000) Clinical implications of dysregulated cytokine production. Journal of Molecular Medicine, doi:10.1007/s001090000086
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Calfee, R. C., & Valencia, R. R. (1991). APA guide to preparing manuscripts for journal publication. Washington, DC: American Psychological Association.
• Book chapter
O’Neil, J. M., & Egan, J. (1992). Men’s and women’s gender role journeys: Metaphor for healing, transition, and transformation. In B. R. Wainrib (Ed.), Gender issues across the life cycle (pp. 107–123). New York: Springer.
• Online document
Abou-Allaban, Y., Dell, M. L., Greenberg, W., Lomax, J., Peteet, J., Torres, M., & Cowell, V. (2006). Religious/spiritual commitments and psychiatric practice. Resource document. American Psychiatric Association. https://web.archive.org/web/20100308014645/http://www.psych.org:80/edu/other_res/lib_archives/archives/200604.pdf. Accessed 25 June 2007.
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Editor-in-Chief: Sunil Saini, PhD, President Indian Association of Health, Research and Welfare
Editorial Office: 1245/18, Moh. Sainian, Hisar, Haryana, India,
Email: suneil.psy@gmail.com,
Phone: 9255442103
Publisher: IAHRW
ISSN: 2347-3797 (print version)
ISSN: . (electronic version)
Frequency: Monthly
Indexing: EBSCO, i-scholar
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Pages: 1574-1579 M. M. Rajeev (Department of Social Work, School of Sciences, Central University of Rajasthan, Ajmer, Rajasthan) Local self-government, because of their proximity to the crisis event and awareness of the social, cultural, and economic milieu of the impacted community, can play a major part in designing, coordinating, also guiding community-based catastrophe relief efforts. An effective local self-governmental response towards disaster response and recovery is critical as it assists the impacted region in recovering from the social, political, and economic impacts at a faster pace. However, the dramatic and tragic events that unfolded soon after the 2004 tsunami once again exposed the fragility of the local, state, and national disaster management system. Research (Comfort, Ko, & Zagorecki, 2004) indicate that inadequate resources, poor communication, and lack of coordination among governmental and non-governmental agencies are some of the most recurring problems for organizational performance in disaster relief efforts. Therefore, the objective of this study is to identify the various social, political, and economic barriers that hindered local self-government's optimal participation in the disaster relief operations, mainly related to Alappad Panchayat in Kerala following the 2004 tsunami. Also, the study attempts to review the post-disaster activities of the various stakeholders especially PRI's about the disastrous tidal wave which hit the states of Kerala, Tamil Nadu,and Andaman Nicobar Islands. Specifically, the three major underlined research objectives of the study were to: (a) analyze the formal and informal institutional mechanisms that exist for disaster management in the state, (b) examine the problems and obstacles faced by local self-government in actively managing disaster response; and (c) explore possible ways through which local self-government can be optimally involved in disaster response and recovery. The investigator used a purposive sampling method to recruit the required number of respondents for the study. An interview guide prepared which contained questions specifically intended to capture the problems encountered by local self-government in managing the crisis event. In-depth qualitative interviews conducted with 10 participants. The qualitative analysis presented in detail as major themes and the paper concludes that local self-government can play a heightened role in providing and coordinating relief efforts, particularly in natural resource-based communities. Findings imply that, in disaster contexts, development professionals have the potential to assume a leadership role and help empower local communities to respond effectively to disasters. |
Pages: 1580-1583 K. Kinjari and C.N. Ram Gopal (Department of Counseling Psychology, Chettinad Academy of Research and Education, Kelambakkam, Tamil Nadu) Asha Latha Mathew (Department of Psychology, University of Madras, Chennai, Tamil Nadu) Prosocial behavior is an act which places others before the self where the individual is motivated to help another being and expects nothing in return. In the contemporary world, one form of prosocial behavior that is altruism is rare to be seen. Altruism or selflessness is the principle or practice of concern for the welfare of others. At present, the mortality rate is on a rise which could be because of many reasons among which bystander effect could be a major contributing factor. This created an interest for the researchers to study the relationship between the Big Five Personality traits and Altruism. For this purpose data has been collected from 73 young adults, using the convenience sampling method. It was found that all of the Big five personality traits except for extraversion was found to be related to Altruism and there was no gender difference among the variables except neuroticism. |
Pages: 1584-1587 Jithin Babu and Jasseer J. (Department of Psychology, University of Kerala, Thiruvananthapuram, Kerala) The study examined the relationship between Quality of life, Depression, Anxiety and Stress. The sample (n=100) compromised of diabetic, in the age range of (30-75) years randomly chosen from the general public in Thiruvanathapuram, Kotayam, and Ernakulam districts, Kerala. Depression, Anxiety, Stress scale (DASS 21) (Lovibond & Lovibond, 1995) and Quality of Life scale (Warrier & Raj, 1999) were administered. A correlation design and t test was employed for the processing of data. A significant negative relationship between study variables is found and the gender difference on the basis of study variables is discussed. |
Pages: 1594-1599 Aanshika Puri, Kritika Mohan, and Neelam Panday (Amity Institute of Psychology and Allied sciences, Amity University, Noida, Uttar Pradesh) The young minds of today are seen to have multiple behavioural issues which weren't so rampant in the past. Most of these problems in the daily lives of adolescents are said to be due to lack of empathetic skills and a definitive absence of being grateful for the resources they have. As psychologists, we make an attempt at enhancing empathy and gratitude among adolescents to inculcate pro-social behaviour. Empathy involves understanding, perceiving the situation from another person's perspective and these two together are essential traits in order to comprehend pro-social behavior. Gratitude is feeling thankful of what one has and feeling optimistic about what life has offered. Pro-social behavior is a voluntary behaviour to benefit others. The main objective of this study was to under stand the effect of empathy and gratitude on pro-social behaviour among Indian adolescents. The sample for the said study had 120 adolescents within the age bracket of 15-17 years. 60 out of these belonged to a nuclear family and 60 were from joint families. The tools used were Empathy Situational Test, GQ-6 and PTM-R. Scoring and statistical analysis followed and it was found that there is a significant effect of gratitude and empathy on pro-social behaviour. The results also showed that gender had a significant difference where males scored higher than females and there was no significant difference in terms of family type as a predictor of pro-social behaviour in the current study. The study emphasizes on further work in this topic and a strong need for the counsellors in schools and parents to take part in effective utilization of resources and improving positive behaviours in children. |
Pages: 1600-1604 Diksha Rani (Department of Economics, CCS University Meerut, Uttar Pradesh) The entrepreneur is one of the most important inputs used in the production process. Entrepreneurs are creators of new firms. They accelerate economic growth, provide job opportunities and raise the productivity by introducing new technology, products, process, methods, and service in a market economy. Women play a vital role in economic development of a country. In traditional India women were confined only to the four walls of their houses but in modern India, Women are now coming forth to the business arena to participate in growth and development activities. From traditional to modern, unorganized to organized, rural to urban, single to joint venture, small to large industries , women are spreading their wings and showing a road for the younger women to join the race of success. In a male dominant society women are making their presence felt also. This paper is dedicated to women entrepreneurs. The primary objective of this research paper is to find out the status of women entrepreneurs in India and to study the participation of women entrepreneurs in SSI (Small scale industries). This paper also highlights about the schemes of GOI for upliftment of Indian women entrepreneurs and other institutional support for women entrepreneurs. |
Pages: 1605-1608 Anwesa Bandyopadhyay and Ushri Banerjee (Department of Applied Psychology, Calcutta University, Kolkata, West Bengal) The purpose of the study is to assess whether there is a relation between personality, social adjustment and social desirability of young adults who post their selfie on social media. The individuals who frequently take and post selfie on social media and individuals who comparatively take and post less selfie on social media were also compared on the above-mentioned dimensions. A total sample of 120includes subjects of both sex who post their selfie on social media, educated upto at least secondary level, age range of 16-30 years, from urban Kolkata using purposive sampling method. All the participants were administered NEO five factor inventory, Social Adjustment Inventory and Marlow Crown Social Desirability Scale to assess their personality, social adjustment and social desirability respectively. The result showed that there is a high correlation between agreeableness and social adjustment and there is a significant difference between individuals who frequently take and post selfie on social media and individuals who comparatively take and post less selfie on social media with respect to their extraversion, neuroticism, agreeableness, conscientiousness and social adjustment. |
Pages: 1609-1613 Sadia Khan (Amity Institute of Psychology and Allied Sciences, Noida, Uttar Pradesh) The present study is a comparative study of self-efficacy and psychological well-being among managers employed in private sector organisation and public sector organisation. The sample comprised of 100 middle level managers drawn randomly from the public and private sectors with n=50 from each sector. The Personal Efficacy scale, Singh and Kumari (1990) and Psychological Well-Being scale, Nishizawa (1996)were used. The data were analysed with the help of Mean, SD and “t-test”. Results of the present investigation indicated remarkable difference for variable of self-efficacy as well as for psychological well-being between the managers belonging to public sector organisations and private sector organisations. It was also found that self-efficacy and psychological well-being of managers in private sector have been found better as compared to public sector. |
Pages: 1614-1617 Prabhjyot Kour and Pallavi Sachdeva (Department of Psychology, University of Jammu, Jammu and Kashmir) Resilience can be defined as an ability which helps the individuals to cope with the difficult situations effectively. Suicide ideation can be defined as the intention, desire to kill oneself. Suicide ideation comprised of suicidal thoughts, suicidal behavior, suicidal attempts, and committing suicide. It is common among youngsters to have suicidal thoughts. The aim of the present study is to find out the resilience and suicide ideation among male and female students studying in Govt. degree colleges of Jammu. Convenience sampling technique was used to collect the data. The data for this study was collected from 200 college students, 100 are the males and other 100 are the females. The statistical techniques applied for the data analysis is t-test and pears on product moment correlation. Results revealed significant gender difference and significant correlation in resilience and suicide ideation among male and female colleges students. Empirical evidences suggest that females have higher resilience whereas male are found to have lower resilience, whereas on the scale of suicide ideation females have higher suicide ideation than males. Results would be helpful in fostering resilience among college students. There must be psychologists available in the colleges, so they can help the students in nurturing a positive view for themselves. Psychologists can figure out the problems of the students and find a way to resolve them. Psychologists can encourage mindfulness practice, resilience training programs, relaxation therapies so that it will strengthen and reorganizes the brain of students in adversities. |
Pages: 1618-1625 Menka Pathria (I. K. Gujral Punjab Technical University, Kapurthala, Punjab) Ramandeep Saini (Chandigarh Group of Colleges, Landran, Mohali, Punjab) The purpose of the study is to decipher the Choice Criteria used by retail Bank customers while selecting a Bank arrived at through systematic literature review This study discovers, analyses and executes a systematic literature review by closely examining 16 articles, between the period 2000-2018, from leading journals studying the choice criteria used by the retail customers while selecting a Bank. The systematic literature review on one side examines various research tools used, theories adopted by various authors and the concepts studied for the selection of retail bank major findings of the previous studies and also provides research gaps for these studies and on the other side. It establishes that although research has been done in past for selection criteria for banks, however most of the studies are either done for commercial customers or Islamic bank's customers or students as subjects, which may not be the true representative of a retail consumer diverse consumer set. Further in order to validate the completeness of the variable list for the context under study, the systematic literature review discovers the absence of a repertoire of factors for the context and thus expert study gains relevance to arrive at a repertoire of factors affecting the context. This is probably the first study that amalgamates systematic literature review and expert survey to arrive at the repertoire of Choice Factors affecting a Retail Bank Customer while choosing a Bank thereby postulating a conceptual model considering both perceived switching cost and perceived trust as a moderators for intention to choose a retail bank. |
Pages: 1626-1631 Tarannum Mohan (Department of Management, Punjabi University Regional Centre for Information Technology & Management, Mohali, Punjab) Despite a large variety of technological channels offered by the banks there are only limited takers for it. Most of the customers are either apprehensive to use it or do not want to use it. Security and privacy have been one major concern. However, making the customer adopt or switch over from branch transactions to self-service technology is a major challenge for the banks. This reduces the cost for the banks and saves it from setting up huge infrastructure. With the growth of self-service technologies, it has become imperative to focus on research in this area and shift focus from inter-personal to technology interface especially in banking. Banks have invested heavily in these electronic channels but only ATM has picked up. Other channels like Internet banking, mobile banking and tele-banking are yet to pick up. This paper examines the factors responsible for customers' behavioral intentions to use banking self-service technologies like ATM, Mobile banking and Internet banking besides branch banking. Multiple regression model was used to identify these factors. Behavioral intentions was taken as a dependent variable while trust, the ease of use, convenience, social norms, attitude, satisfaction, compatibility, facilitating conditions, behavioral control and usefulness as explanatory variables. A comparison of Public and Private sector banks has been done. The study reveals that customers' behavioral intentions have a positive effect on adoption. In case of Internet banking, Social Norms and trust are common significant contributors of behavioral intentions. |
Pages: 1632-1636 Sujata Mujumdar and Rajashree Kapure (Department of Psychology, H.P.T. Arts and R.Y.K. Science College, Nashik, Maharashtra) Alcohol addiction affects people from all walks of life. Many studies attempted and conducted for checking and studying the psychiatric symptoms of alcohol dependence resulting in different losses. Various researchers tried to find out reasons such as socio-cultural aspects, geographical factors to biological one. Present study is an attempt to see psychological aspects involved in addiction. Present study tried to compare and correlate the influence of personality traits: neuroticism, conscientiousness and factors such as anger expression, and impulsivity on addictive behavior. Tools such as NEO-FFI by Costa and McCrae, STAXI by Charles Spielberger and Impulsivity scale by Barrett were administered to a sample of 60 participants combined with clinical and non clinical group. Male participants within age group of 30 to50 years were taken into consideration belonging to urban Nasik region. It was found that alcoholic group and non-alcoholic group differed onall the four dimensions: neuroticism ('t'=4.15) conscientiousness ('t'=3.71) anger expression ('t'=4.81) and impulsivity ('t'=8.06). As a part of co relational findings neuroticism and conscientiousness are negatively correlated with each other for alcoholic group with('r'=-0.29). Thus with an attempt to focus on psychological causal factors it has been significantly proved the difference and relationship though for the limited sample size and comparatively covering smaller geographical area. This study may try to focus in near future on assessing and examining the remedies of intervention and rehabilitation as a major part of the society at present involved in alcohol dependence. |
Pages: 1637-1641 Mohd Muzahir Ali and Rana Rafi Khan (Department of Education, Al-Falah University, Dhauj, Faridabad, Haryana) The study was intended to investigate aspects related with future prospects influencing the choice for English medium school. Data was collected with the help of a self-developed scale. Reliability of the scale is 0.738 (Cronbach's Alpha). 900 respondents of class 6th to 8th standard from the nine English medium schools selected from the various parts of Delhi constituted the sample of the study. Factor analysis and chi square tests were used to analyze the data. Findings revealed a higher level of agreement among students for various aspects related to future that influence the choice for English medium school. School's ability to shape the future of students is major factor to influence the choice for English Medium School. |
Pages: 1642-1645 V. R. Shinde (Department of Psychology, Savitribai Phule Pune University, Pune, Maharashtra) The present investigation was conducted to explore the behavioural problems found to be associated with Bal -Sanskar Kendra (BSK) of Swadhyaya Pariwar and Non-Bal Sanskar Kendra (Non-BSK) of Non- Swadhyaya Pariwar on a total sample of 240 of BSK and Non BSK children including both girls and boys, between the age range of 11 to 14 years old by employing two-group design to measure behavioural problems. Therefore, Child Behaviour Checklist (CBCL) for age 6-18 by Achenbech and Resocria (2001) was used. The mean scores on the sample of Bal Sanskar (BSK) and Non Bal Sanskar Kendra (Non BSK) children along with factors such as anxiety/depressed, withdrawn behaviour, somatic complaints, social problems, thought problems, attention problems, rule breaking behaviour and, aggressive behaviour found to be significant on BSK children of Swadhyaya Pariwar than that of Non- BSK children of Non- Swadhyaya Pariwar The obtained F ratio was significant at .01 level. |
Pages: 1646-1650 G. S. Sunaina, Sahen Gupta, and K. Sreenath (Department of Psychology, CHRIST (Deemed to be University), Bengaluru, Karnataka) The capacity to adapt to stress and maintain a positive attitude towards life is necessary for HIV infected adolescents since unhealthy coping with stress leads to mental health issues as well as a rapid deterioration of physical health. As such, resilience is crucial to the prolonged well-being of HIV infected individuals since it fosters better coping with stress. This study aimed to understand the relationship between Resilience and Well-being among HIV infected adolescents, and included boys and girls of the age group 13-18 years (n-46). The sample of adolescents were chosen since development of resilience at this age sets a pattern of better response to stress and greater well-being across the life span. The tools used for this study are Subjective Well-being Inventory (Sell & Nagpal, 1992) and Resilience scale for Children and Adolescents (Prince-Embury, 2008). Descriptive statistics, Pearson Correlation and Independent Sample t-test were used for testing stated hypothesis. Results state that there exists no relationship between the variables Subjective Well-being and Resilience among HIV infected adolescents. It should also be noted that there exists no differences in subjective well-being, in terms of high and low resilience amongst the sample. It is thus recommended that, future research and interventions should take into regard the paradoxical relationship between well-being and resilience operating in individuals with HIV infection. |
Pages: 1651-1653 Sangeeta Singh and Bhupinder Singh (Department of Psychology, Barkatllah University, Bhopal, Madhya Pradesh) The present article discusses the researches undertaken over the last two decades on the role of mindfulness based stress reduction therapy in enhancing well-being of Cancers patients in alleviating the stress , pain, fatigue and also enhancing the feeling of hopefulness, coping skill, quality of life. The researches delineated have been published in various sources such as PsycINFO, Science Direct, Wiley online Library, Medline and Pub Med database. |
Pages: 1654-1658 Sona Raghuvanshi (Amity Global Business School, Mumbai, Maharashtra) This case throws light on one of the biggest mergers in the Indian telecom sector between Vodafone India and Idea Cellular. Now known as Vodafone Idea Limited, the combined entity has 31% share in Indian market with 394.8 million users. This makes it the largest mobile telecommunications network in India and third largest mobile telecommunications network in the world. The merger deal announced in March 2017 and completed in August 2018 is valued at around US$ 23 billion. The reason behind their amalgamation was the belief that this merger has the potential for substantial cost saving and also has 3G/4G spectrum gain vital in market share battle against Reliance Jio and Airtel. The merger is expected to be beneficial for all stake holders including the combined entities, consumers as well as the country. But success of the merger is largely dependent on how effectively they resolve regulatory as well as cultural hurdles. At present, Vodafone-Idea Limited is facing tough competition from its aggressive competitor Jio, which is trying to capture Indian telecom market by luring the customers with never heard before offers. Not only this, combined entity is also facing a penalty for allegedly denying Jio adequate points of interconnection. Now only time will tell if one of the biggest telecom mergers will change the destiny of Indian telecom sector or not. |
Pages: 1659-1662 Ammara Jamal and Ayesha Farooq (FMS, Aligarh Muslim University, Aligarh, Uttar Pradesh) This work aims to evaluate the Emotional Competence model and its impact on organizational commitment, in light of previous literature and contemporary researches. Moreover, it intends to assess the influence of these competencies with respect to organizational commitment of its professionals in terms of service organizations. Finally, it shall present the outcome of the entire study by developing a conceptual model to study the influence of emotional competence on organizational commitment. |
Pages: 1663-1670 Samir V. Kolte and Mohd Afaq Khan (Department of Business Administration, Faculty of Management Studies & Research of Aligarh Muslim University, Aligarh, Uttar Pradesh) Naseem Abidi (Chair-Outreach and Accreditation Planning Committee Skyline University College, University City of Sharjah, United Arab Emirates) Textile industry and international trade is one of the oldest in the world, with India leading the industry for most of the part of history, except for the last few decades, where other countries, especially China started dominating the world textile exports. In the context of relating textile exports with the industry performance, focused on Economic Efficiency, we conducted literature review to study the relationship between Textile export performance and Economic Efficiency of Organized Composite Textile Industry in India. Researchers across the world have studied the Export Performance and Economic Efficiency individually, as well as their relationship. We have reviewed 105 research papers on the subject and developed common understanding to devise a conceptual model defining the relationship between Export Performance and Economic Efficiency to be used for further analysis in the context of Organized Composite Textile Industry in India. |
Pages: 1671-1675 Tarannum Mohan (Department of Management, Punjabi University Regional Centre for Information Technology & Management, Mohali, Punjab) An attempt is being made by banks to contribute to green banking by cutting down on carbon footprints from its routine branch banking operations. Since sustainability is the need of the hour, banks have taken up on the green initiative by making a switch over from paper based in-branch banking to virtual, online banking. This is the best and the simplest strategy available and used by banks. It is sustainable and also cost effective for the banks. Banks need to push the usage of online, paperless channel for which it becomes imperative to understand the factors affecting the customers’ perception to adopt online banking. In order to make the customers adoption of online banking delivery channels from physical branch banking smooth, this study has made an attempt to find which attributes a user considers significant while evaluating a banking service involving both delivery channels. Also, the factors which would result in adoption of internet banking and their relation with consumer online banking behavior were studied. The results of the study indicated that increased trust, usefulness, convenience and ease-of-use are primary factors that influence individuals' usage of online banking over physical banking. The relationship between two categories of factors revealed that users' perception of increase status and satisfactory fulfillment of needs significantly influence customers' internet adoption behavior. |
Pages: 1676-1680 Sana Khan (Defence Institute of Psychological Research, DRDO, Delhi) In Indian context, historically women are seen managing house while male being bread earner. But in 21st century an emerging female work force can be seen working shoulder to shoulder with men in different sectors like corporate, while male are also expected to help in household chores. Considering this, the study aims to compare the subjective well-being of the both gender managing the dual challenges. To analysis subjective well-being, level of happiness, life satisfaction and forgiveness have been compared. Correlations between happiness, life satisfaction and forgiveness have also been examined. 50 working male and 50 working female in corporate sector were selected through convenience sampling (Mage= 28 years, age range=21-35). Oxford happiness questionnaire by Argyle and Hills (2002) Satisfaction with life scale (SWLS) by Diener et al. (1985) and Heartland forgiveness scale by Synder, Thompson, and Hoffman (2005) respectively were used. t test and coefficient of correlation were used to analyze the data. Results reveal that there is significant difference in level of happiness (t= 2.08, p≤ 0.01) with female scoring higher on this dimension. While, no significant difference is found in level of life satisfaction and forgiveness. The relationship between happiness and life satisfaction is found positive (r= 0.377, p≤0.01 level). No significant correlations have been found in happiness forgiveness (r = 0.144) and life-satisfaction-forgiveness (r = 0.055). The findings have been discussed in corroboration with related studies. |
Pages: 1681-1684 Ridhima Duggal and Srishti Arora (Department of Psychology, (North campus), University of Delhi, New Delhi) Inattentional blindness is a term that was proposed by Mack and Rock (1992) who defined it as “a situation in which an unattended stimulus is not perceived, even when the person is looking directly at it” (Goldstein, 2002). Studies have demonstrated that there are several causes of IB and one of the aspects on which it dependent is the mental load of a cognitive task. When the intellectual load of a task tends to increase, processing ability of the individual with respect to the visual stimuli decreases. This then leads to a reduction in their ability to detect various stimulus and events. Keeping this view in mind, a study was designed to assess the influence of mental load on inattentional blindness. For this, a video that was used in the study of inattentional blindness conducted by Simmons and Chabris (2010) was selected. An experimental design was used in the study wherein forty participants were assigned randomly into two groups, control and the experimental. A manipulation existed in the experimental group in which they had to remember and recall a number series along with the other tasks presented in the video. The results of the study indicated that the control group outperformed the experimental group. This group was more likely to identify the irrelevant stimuli (Gorilla, change in colours of curtain, reduction in players of black team) than the experimental group. |
Pages: 1685-1687 Anjana Bhattacharjee, Ivan Das, and Jayasree Roy (Department of Psychology, Tripura University, Tripura) Geriatric depression has been affecting lots of older adults, which reduces their quality of life, their levels of happiness and also diminishes their life expectancies. The present study aims to explore and compare the depression levels among the elderly people living in old age homes and their families. 100 elderly people, between the age group of 60 to 90 years were selected for the study, 50 (35 males, 15 females) of whom resides with their respective families and the other 50, who were all females, resides in old age homes for at least past one year. Beck's Depression Inventory- II (BDI-II) by Beck (1961) was employed to assess depression. The scores were analyzed using Mean, S.D., t-test, Pearson 'r' correlation and Simple Linear Regression. The results revealed that depression in elderly people living in old age homes are significantly higher than those living with their families. There exists significant prediction of the place of residence and gender on the levels of depression of the elderly people. |
Pages: 1688-1689 Subhendu Bhattacharya (Amity Global Business School, Mumbai, Maharashtra) India's largest carmaker Maruti Suzuki has taken initiative to commercially launch electric vehicle WagonR by 2020. This electric vehicle is new innovative drive from India's leading automobile company to keep up with environmental protection operation. Maruti Suzuki has geared up its fleet testing exercise for electric vehicles. It has made a mission to bring electric vehicles in India by 2020. But the situation is far from easy. The main hurdles are high cost structure for manufacturing of electric vehicle and deficiency of charging infrastructure. Inadequate parking, vehicle affordability and consumer acceptability are other concerns along with making the car suitable for Indian roads. Maruti has spearheaded revolutionary transformation in automobile since it rolled out Maruti 800 in 1983. The government support acts as a catalyst in manufacturing and sell of electric vehicles in India. Government is releasing tenders to build up charging station, providing subsidy to vehicle buyer through FAME India Initiative and reducing import duty on parts and components to boost up electric vehicle production. Private buyers are upset about FAME II scheme of government as it favours those who will put their electric car to commercial use only. So, it will gain traction once infrastructure is conducive and fleet operators start using it. Maruti Suzuki is committed to launch WagonR Electric next year despite multiple challenges. |
Pages: 1690-1694 Sonal Agarwal (Department of Psychology, Navyug Kanya Mahavidyalaya, Lucknow, Uttar Pradesh) P. C. Mishra (Department of Psychology, University of Lucknow, Lucknow, Uttar Pradesh) Education provides the means by which students widen their horizon of knowledge, gain a sense of meaning and identity and climb the ladder of success in life. Schools are a significant part of children's lives, where teachers have an invaluable role to play. A teacher provides the knowledge which guides students as they navigate their path in the world. Teaching is a prestigious vocation and a huge responsibility. In order to teach well, teachers must be effective. The aim of this research was to enumerate some of the key techniques of effective teaching, so that they can later be applied in a classroom environment. Relevant researches have also been cited. |
Pages: 1695-1697 Debarun Chakraborty and Wendrila Biswas (Department of Management Social Science, Haldia Institute of Technology, Haldia, West Bengal) Success of a country is largely determined by its educational system. It is an inevitable truth that education is the power of a nation. India has acquired the third largest position in the world, after the United States and China in higher education arena. As a developing country, India has made controversial progress in education since independence. Although India's higher education system has had many challenges to overcome, they also have many opportunities to overcome them and significantly improve the higher education system. Clarity and accountability is required on the part of colleges and universities in the new millennium. The scientific way in which the people should learn is of paramount importance today. India needs educated people who can increase our finances. As India offers high-skilled people to other countries; it is very easy for India to transform its state to a developed nation. The present examination seeks to feature the difficulties and to bring up the openings in advanced education framework in India. |