Pages: 6-8
Subhendu Bhattacharya and Sona Raghuvanshi (Amity Global Business School, Mumbai, Maharashtra)

Harley-Davidson is an American automobile giant with specialization in world acclaimed motorcycle manufacturing and selling business since 1903. Gurgaon, Haryana based Harley-Davidson India that started as wholly owned subsidiary of Harley-Davidson in August 2009 is on the verge of winding up its operation in India. It has faced fierce competition from Indian motorcycle manufacturer Royal Enfield and also from other cruiser bike producers such as Bajaj, Suzuki, Jawa, TVS, etc. Sales performance was lacklustre in the financial year 2019 and in the first quarter of 2020 iconic motorcycle didn't fare well in sales. India of late turned out to be worst performing market in international business context for Milwaukee based automobile maker. The company turned regressive volume as well as profitability wise. Isolationism approach didn't work well for the company in India which had been tactfully avoided by KTM and BMW. Indian customers were not happy with suspension and chassis of HarleyDavidson bike as it was not fit for pothole ridden roadways. The numerous faults were highlighted in social media which impacted credibility of the bike and manufacturer. Lack of growth prospect led to exit decision for American bike maker in India. Decimated purchasing power in the wake of COVID 19 outbreak dealt the mortal blow to automobile showstopper.

Pages: 13-16
Archana Mishra (Department of Psychology, University of Allahabad, Uttar Pradesh)

The present research aimed to investigate the relationship between gender bias and values of the participant. Rokeach (1973) have defined values as “enduring beliefs that a specific mode of conduct or end state of existence is personally or socially preferable to an opposite or converse mode of conduct or end state of existence.” Sex differences in child rearing are very well known in south East Asia's developing countries. It is particularly pronounced in India. Child of rearing values assigned or attached with male and female child differently. Therefore the present research attempts to understand the relationship between gender bias and values of females. The data was collected on 300 females from private corporate sectors, using the scale of gender bias and portrait value questionnaire revised version. Correlational analysis was used for analyzing the participant's responses.

Pages: 24-28
Anjali Singh and Sunita Kumari (Department of Psychology, Shri Varshney College, Aligarh, Uttar Pradesh)

Mental health is similar to maturity and maturity is arisen from time and responsibilities. If a person cannot play a sufficient role according to time and responsibilities, they cannot be mentally or emotionally healthy, if individuals are unemployed. Several studies have revealed an association between unemployment and mental health and shown that unemployment can affect people's emotional maturity differently. The aim of this present paper was to study the emotional maturity of the employed and unemployed graduates. The sample consisted of 200 graduate students from different areas of Aligarh district in U.P., in which 100 employed (50 male & 50 female) and 100 unemployed (50 male & 50 female) graduates. The sample was selected through random sampling method, in which the age range of the selected subjects were 20 to 30 years. The scale of Emotional maturity was used to data collection which was developed by (Singh & Bhargava, 1990). To find out the significant difference between employed and unemployed graduates calculated the mean, standard deviation (SD), and t-test. The findings of the study revealed the significant difference between employed and unemployed graduates.

Pages: 33-40
Sandeep Kaur (Department of Management, Guru Nanak Institute of Management and Technology, Ludhiana, Punjab)

In the beginning of 20th century, the technological advancement in medical sector has lead to the increase in the percentage of the advanced age population. Now due to fall in fertility rate, better nutritional conditions, improvement of basic public health services, and control of infectious diseases the number of aged people has increased. The present study was conducted on 200 dual earner respondents through judgment sampling. Data was collected through a questionnaire developed by Fusun et al. (2011) named as AAS (Ageism Attitude Scale). The findings revealed that there was a positive ageism attitude among working couples. Respondents agreed that physical appearances of elderly people look weak and fragile. Elderly people should not be paid less in their work lives. Working couples agreed that elderly people should not go on travelling by their own family should accompany them so that they could spend quality time with them. Further, it was also found that both males and females equally respect their elders. Working couples were not able to spend enough time with their elders but still they care and think about elders' benefit. Young people should be guided in the family from childhood that aged people are the assets for the family not a economic burden on the family. For this the government should make the strong retirement plans, pension schemes, and old age homes so that youngsters should take their elders as a integral part of their society. Faking of emotions of respect, care should not be developed rather it should be felt within.

Pages: 45-51
Gayatri Raina (Department of Applied Psychology, Gurugram University, Gurugram, Haryana)
Shivalika Sharma (Department of Psychology, Himachal Pradesh University, Shimla, Himachal Pradesh)

The present study aimed at examining the seven sub variables of psychosocial stressors (i.e. strained interpersonal relationship, excessive responsibilities, financial constraints, marriage related stress, health related problems, adverse situations and perceived threat)as correlates of coping behavior (i.e., problem focused coping, emotion focused coping, & avoidance coping) among male and female bureaucrats of Himachal Pradesh. The sample comprised of 175 bureaucrats (128 male & 47 female bureaucrats). For the purpose of collecting data from the selected sample of bureaucrats two scales have been used, i.e., ICMR Psychosocial Stress Scale (Srivastava, 1992) and Cope Inventory (Carver, Scheier, & Weintraub, 1989). Correlation and regression analyses were carried out to see the effect of psychosocial stressors on coping strategies among the selected officers. The results revealed that:1. Psychosocial stressors in terms of strained interpersonal relationships, health related problems and adverse situations were found to be negatively and significantly related to problem focused coping among male bureaucrats. Secondly, health related problems and perceived threats were negatively and significantly related to emotion focused coping among male bureaucrats. Among female bureaucrats no significant correlation emerged between seven sub variables of psychosocial stressors and three sub variables of coping behavior

Pages: 58-62
Yimer, Benyam Lake (College of Education and Behavioural Sciences, Bahir Dar University, Bahirdar, Ethiopia)

The study investigated the current knowledge and practice of female sex workers on HIV/ADIS risk reduction options in woldia Town, Ethiopia. The study employed descriptive research design. The quantitative survey involved 140 female sex workers were selected by using simple random sampling techniques. Ethical approval was taken that adopted from EBSS (2005) questionnaire was used for data collection. Frequency, percentage and binary logistic regression were used to analyse the data. The finding of the study shows that looking for a job, disagreement in the family, death of parents, peer pressure and attracted by town life were indicated as a major pulling and pushing factors for sex worker engagement. Majority of respondents have aware about of HIV/ADIS and practices HIV/ADIS risk reduction options. Moreover, age, alcohol use, difficulty to negotiate with clients to use condom and disapproval of clients to use condom were significantly predictors of consistent condom uses of FCSWs. Current study recommended that life skills training and existing strategies that enable sex workers to develop skills that help them resist the pressures that come from their clients and to help to support themselves needs to be part of the intervention programs.

Pages: 68-73
Aparajita Chakraborty (Department of Psychology, Amity University, Kolkata, West Bengal)
Kalpojhoti Kashyap (Department of Psychology, University of Calcutta, Kolkata, West Bengal)
Atri Sanyal (Department of Psychology, Maharani Kasiswari College, Kolkata, West Bengal)
Anwista Ganguly (Department of Psychology, Maharani Kasiswari College, Kolkata, West Bengal)
Saranya Banerjee (University of Calcutta, Kolkata, West Bengal)
Tapolagna Das (Department of Psychology, Sidho Kanho Birsha University, Lagda, West Bengal)
Urmimala Ghosh (Department of Clinical Psychology, University of Calcutta, Kolkata, West Bengal)
Asmita Karmakar (University of Calcutta, Kolkata, West Bengal)
Atanu Kumar Dogra ( Department of Psychology, University of Calcutta, Kolkata, West Bengal)

Socio-demographic variables are important parameters of stigma towards people with alcohol use disorder. The present study explores whether the attitude towards alcohol use disorder is shaped by the belief system, along with focusing on the relationship between belief and attitude. It also investigates whether such attitude depends on the effects of sex and profession of the vignette, resulting in stigma. The study included 565 college-going students pursuing their graduation or post-graduation studies, age ranging 19 to 23 years. Participants were administered a Personal Information Schedule, Belief Towards Mental Illness Scale and Attitude to Mental Illness Questionnaire in modified form, consisting of short vignettes. Astructured interview was conducted to explore the cause behind the differences in the attitude of the participants toward alcohol use disorder. Descriptive and Inferential statistics were done. The transcripts of the interview were qualitatively analysed in terms of Open and Focus Coding. Finding shows profession, sex and their interaction effect have significant impact on attitude towards alcohol use based on the story of vignettes. Association of dangerousness and poor interpersonal relationship skills with the negative attitude towards alcohol use disorder were found. Qualitative Analysis revealed the impact of socio-cultural and demographic factors, in shaping the participants' attitude towards alcohol use disorder. The present study reveals that socio-cultural and demographic variables determine the beliefs and attitudes, thereby resulting in the social discrimination, which need to be considered while designing therapeutic intervention

Pages: 79-87
M. Namratha and N. Maheshbab (Department of Postgraduate Studies and Research in Psychology
Sri Dharmasthala Manjunatheshwara College (Autonomous), Ujire, Karnataka)

Forty million of Indian population is middle class, the fastest growing segment and is considered as central for the country's development. Career is indeed one of the contributing factors for the development hence it's important to understand the career perception of the young adults of this growing middle class which can contribute for a better future. The rationale of the study is to understand how mid socio economic status effects the perception of career since they have lesser resources compared to high socio economic but higher ambitions in life. The sample was screened and selected using kuppuswamy socio-economic scale; purposive sampling method was adopted for the study. The sample consisted of 60 participants, both males and females from the cities of Bangalore. A semistructured interview schedule developed by the researcher was used to collect the data. The interview schedule consists of a string of questions, listed under five areas of study, namely, economic challenges, extent of exposure, social pressure, family influence, and your opinion which is seen to have a direct connection with the mid economic status. Thematic analysis was used to analyse the data. The findings of the study show that there is a difference between the young adults of lower middle class and upper middle class in making career decisions.a

Pages: 97-99
Mezgebu Bayu Bezabih (College of Education and Behavioral Sciences, Bahir Dar University, Ethiopia)

The main purpose of this study was to examine situations of human trafiking with particular reference to South Wollo zone, Amhara regional state. Crosse sectional research design was applied and 40 Participants were took part in the study using availability sampling technique. This means those who were available at agar Ethiopia refugee's camp during the time of data collection were inculcated into the study. The required data was collected through questionnaire and interview and then data was analyzed by using both quantitative methods such as one sample ttest and percentage as well as qualitative methods like thematic analysis. The finding of this study in on one sample t- test revealed that, the status of human trafficking, in the sample zone is high; there is increment of migration of Amhara dwellers from their native area to Areb countries. The root causes for the outbreak of human trafficking is linked with economic reason, be fool of brokers, inappropriate contestation among parents who live in the same geographical area. In line with the consequences of human trafficking, the trafficked have encountered different challenges such as exploitation of money for brokers, rape by brokers as well as paymasters as well their relatives and assassination too. Among these, rape is the most common one that the majority of trafficked are faced. In conclusion, trafficking of people in south wollo zone is increasing from time to time and seeks urgent consultations from professionals hence, professionals should provide counseling service for victims and rehabilitate them as well as concerned bodies like Ministry of labor and social affairs have to consult about the horribleness of migration for others who decide to exile in the near future.

Pages: 336-339
Chinchu Rani Vincent and Ashna Maria Paul (KE College, Mannanam, Mahatma Gandhi University, Kottayam, Kerala)

This study compared the social intelligence and prosocial behaviour among the police men in rural police stations and police men from armed police wing. The Kerala state police is the state police for the Indian state Kerala and is responsible for state wide law enforcement. The work motto of Kerala police is Mridhu Bhave Drida Krithya, (Sanskrit for “soft in temperament, firm in action”). As a responsible group of public servants, police men should express service beyond their salary motive. Here is the relevance of this study lies, because the sample of this study includes a group from the beginning of their career as police men and a group who are in their middle ages of career. Through comparing social intelligence and prosocial behaviour among these two groups, we will be able to understand the difference between these two groups of police men through which we can identify the growth of mankind in police throughout their career. . The study sample consisted of 120 police men (60 each) from the two categories, distributed in three different districts of Kerala (Ernakulam, Idukki, Alappuzha, Kottayam). The Social Intelligence scale by Chadda and Ganesan and Adult's Prosocialness scale by Capara et al. were applied in the study. The result of the study indicates that, there exist a significant correlation between prosocial behaviour and social intelligence and also there is a significant difference in prosocial behaviour and social intelligence among rural Police men and armed Police men.

Pages: 343-344
Anubhav Walia (Department of Social Work, Punjabi University, Patiala, Punjab)

This study tries to analyse the problem of drug addiction in Punjab which is serious and sensitive issue. The study found that the problem of drug addiction has reached alarming proportions and which further led to many socioeconomic and health problems in Punjab. Indeed, many implications and strict rules have been laid by concerned governmental agencies against the rising trend of addiction, yet the problem seems to persist and is increasing. Thus, to combat this crisis government should adopt various measures with strict rules.

Pages: 349-351
Shailendra Singh Rana (Department of Economics, Lucknow University, Lucknow, Uttar Pradesh)

Emphasis of corona virus coverage has been on “corona warriors”- doctors, paramedical staff, police and the lot;
Indian children from disadvantaged backgrounds are vulnerable to risks of different order. Though according to the figures they are not affected much from the health effects of novel corona virus, the lockdown and its aftermath will definitely have deep ill effects on their well being. India is a young nation with 39% population below the age of 18years. Children are the future human capital; the profound effect of lockdownon disadvantaged children will be catastrophic and long lasting to society, economy and business. This desk research is an attempt to shed light on the plights of the disadvantaged categories of children due to lockdown in India.