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Pages: 1943-1946
Atreyo Mondal, Sonali Walia, and Savitesh Kushwaha (Department of Anthropology, University of Delhi, Delhi)

The purpose of the present study was to evaluate the difference of height, weight and hip circumference among the rural and urban Poundra caste population. A cross sectional study method was conducted with the total of 251 adults (148 rural & 103 migrated urban both males & females) were taken from the Poundra caste of rural and urban origin population. Somatometric measurements like height, weight and hip circumference were considered for this present study. From the findings of the present study it can be concluded that there is a significant difference of height, weight and hip circumference between overall male and female. It is observed that the values for urban male weight and hip circumference parameters are significantly greater in the overall population but for hip circumference category the female value is found to be higher than the male. When compared with rural males and urban males' weight and hip circumference is found to be highly significant in urban counterpart but with urban female and rural female the weight and hip circumference parameters were found to be greater in urban females. With the age wise differences, the height, weight and hip circumference were found to be significantly different in female category. In conclusion, it is evident from the results that place of residence had impact on the somatometric characteristics among the migrated population.
Pages: 1947-1952
Jagan Mudgade (Special Education (GF), NIEPID Regional Centre Navi Mumbai, Maharashtra)

The present study aims to find out the extent of awareness about National Trust Act among parents having children with autism, cerebral palsy, mental retardation and multiple disabilities at Latur (Maharashtra). The sample for the study consisted of 60 parents having children with autism, cerebral palsy, mental retardation and multiple disabilities within age range of 11 to 18 years. The children are studying in jeevanvikas prathisthan's special school for Mental Retardation. Pandurang residential school for Mental Retardation and Savendna School for Cerebral Palsy at Latur district, Maharashtra, were selected for the study. Questionnaire on awareness about National Trust Act among parents developed and validated by the investigator to collect the data. Data analysis was done by using SPSS (Statistical Package for Social Sciences). T-test and one way ANOVA was used to calculate the data, a) to find out the extent of awareness about National Trust Act, b) to compare the extent of awareness about National Trust Act with reference to their age, gender, education and locality of the parents. The results of the study revealed that, a) very few parents are aware about National Trust Act. Further results showed that there was no significant relationship between the extent of awareness and age, gender. But results were found significant difference in the awareness about National Trust Act with respect to parent's educational qualification and locality.
Pages: 1953-1957
Parmod Kumar (Department of Commerce, Shri Jagdishprasad Jhabarmal Tibrewala University, Jhunjhunu, Rajasthan)

Most of the population or rural area in India depends on agriculture. And the business of agriculture depends on rain water. But because of the uncertainty of rain the production of agriculture is not certain. According to the data given by the center government the total amount of agriculture and related sector in term of GDP is 14% during 2017-18, where more than 51% of Indians population depends on agriculture sector. But there are risk in agriculture all categories of farmers. To reduces the risk of farmers in agriculture central government framed some policies which beneficial for farmers. But the policies drawn up by the center government for the farmer is not fulfill the aim. . And this scheme is not also affected for the farmers. Debt Waiver scheme is one of the central sponsored scheme. Here the question is this policy really beneficial for the farmers. Or is there any other probable solution for the problems being faced by farmers? The main objective of this research paper is to find out whether dept waiver policy is the right solution to farmer problems.
Pages: 1958-1961
Preety Kamble, Jahanara, and Dipak Bose (Department of Anthropology and Social Work, Sam Higginbottom University of Agriculture Technology and Sciences, Prayagraj, Uttar Pradesh)

Third gender community in India is an important part of society. Even, law can't deny their existence. We live in 21st century where human rights are assured and preserved for human beings except the third gender. Despite all constitutional guarantees, the Third gender is even denied to have their basic rights like Right to Dignity, Personal Liberty, Education, Freedom of expression, etc. The present research paper deals with the problems, Third gender face in a developing country like India. The study focuses on the continuous denying equality and the continuous social distinction and apathy towards Hijras, who, because of their paradoxical sex identity, are marginalized. These individuals are generally denied their family and other social groups and experience various types of social exclusion. They are most frequently compelled into types of ritualized begging, forced into prostitution because they are refused adequate schooling, health care and job opportunities. The study also covers how the Third gender is excluded from the society and what the law and order is doing to convert that social exclusion into social inclusion.
Pages: 1962-1966
Vijay Pal Tewari (Faculty of Education, Air Force Administrative College, Coimbatore, Tamil Nadu)

Teachers' Training Course (B Ed) is perceived as one of the important studies and useful course as it prepares prospective teachers after the training is accomplished successfully. However, over the recent past a considerable amount of declination has been noticed in opting the course across the nation which might be affected by the retardation in employability and inflation in the teaching profession, inception of two years B Ed course and low quality educational institutions. At the same time, the profession is unable to attract the talented youths in its fold. The aim of the study was to assess the Course Effectiveness of B. Ed. degree and to consolidate some key factors which can potentially make the course more demanding and empowering. ANOVA and t-test were used for the analysis. Eight B.Ed. colleges of NCR, Delhi were randomly taken with 238 passed out trained graduates. To collect the data, a Course Effectiveness Scale (CES) on five points was developed. Overall, course effectiveness was found to be low. It is revealed that medium and stream of studies are having impact on effectiveness among the prospective teachers. A need could be speculated to uplift and prepare the study more efficacious and demanding. Based upon suggestions, Five Points Plan (FPP)isconsolidated, which could be an answer to ascend the values and prospectus of the course. There is further scope to deliberate and corroborate the idea by academicians, scholars and educationist.
Pages: 1967-1972
Tarannum Mohan (Department of Management, Punjabi University Regional Centre for Information Technology & Management, Mohali, Punjab)

Banking through electronic channels is cost-effective for the banks. It saves the manpower and infrastructure cost. It is also beneficial for the customers as it offers variety of services at the doorsteps without the inference from bank staff. Even though Private banks were the first to introduce technological-enabled services and challenged public sector banks to upgrade. Despite that, only ATM has picked up with the customers while mobile banking and Internet banking are yet to pick up. The customers have either not bought these services or are not using it. Existing literature reflects that security and trust are major roadblocks in its adoption. But there is also a need to examine the demographic parameters of banking customers like age, education, and income to see their intentions to use SSTs. This study examines the demographic profiles and behavioral intentions of the customers in private sector banks. The study reveals that income and education has a significant effect in case of Internet banking.
Pages: 1973-1979
Soni Kewalramani and Sneha Hazra (Amity Institute of Behavioral and Allied Sciences, Amity University Uttar Pradesh, Lucknow, Uttar Pradesh)

The present paper focuses on studying the relationship of grandiose narcissism on attitude towards feminism in males, grandiose narcissism on attitude towards feminism in females, attitude towards feminism and satisfaction romantic relationship in males, and attitude towards feminism and satisfaction romantic relationship in females. The tools used for this study are- Attitude Toward Feminism and the Women's Movement Scale' (Parker, 1994); 'Grandiose Narcissism Scale' (Foster, McCain, Hibberts, Brunell, & Johnson, 2015); and Relationship Assessment Scale (Henrick,1988). The sample comprises 80 young adults (40 males & 40 females) from an university setting within the age range of 18-25 years. The findings of the study establishes a weak positive relationship between grandiose narcissism on attitude towards feminism in males (disproving the hypothesis framed) and a positive relationship between grandiose narcissism on attitude towards feminism in females, positive relationship between attitude towards feminism and satisfaction in romantic relationship in males and negative relationship between attitude towards feminism and satisfaction in romantic relationship in females is seen (in accord with the initially framed hypotheses).
Pages: 1980-1988
Nidhi Prakash (Department of Psychology, University of Delhi, Delhi)

Work-life balance refers to the balance of time and effort, stemming from satisfactory fit between engagement in work and non-work domains of life. This study investigated the relationships among health, perceptions of supervisor's leadership styles, management level, and work-life balance of managers of a large, Indian public sector enterprise operating in the power sector. Data were collected from 100 managers from the corporate and regional offices of the enterprise, encompassing lower, middle and top level management, using EQ MAP(full form) Health Outcomes, adapted Multifactor Leadership Questionnaire (MLQ) and self-constructed work-life balance scale. Stepwise multiple regression was used to examine the predictive utility of the variables in explaining variation in work-life balance. Behavioral and emotional health emerged as significant (p<.001) predictors of managers' work-life balance, while physical health, supervisor's leadership behaviors and management level did not emerge as significant predictors. Implications for future research and praxis are discussed.
Pages: 1989-1992
Dimpy Mahanta and Bhagyashree Deuri (Department of Psychology, Cotton University, Guwahati, Assam)

The departure of a person is a stressful experience, which can lead an individual to experience intense feelings of grief and despair, when prolonged might result in depression. The stage of widowhood brings transitions in the social role for the surviving partner, along with financial strain, loss of an important social support system, poor management, all of which impacts psychological well-being. The main objective of the present systematic investigation is to study the relationship between depression and psychological well-being of widowed individuals. The sample consisted of 100 widowed individuals (50 males & 50 females) from Guwahati (Assam) in the age range of 35-55 years. The sampling technique used was purposive sampling. For this , two scales were administered on the subjects, namely, Beck Depression Inventory (Beck, 1996) that studied depression level based on the scores and Ryff's Psychological well-being Scale, which centres its attention on computing various sectors of psychological well-being. The data analysis was done using the Pearson's Product Moment Correlation and the t-test. Results showed that with increasing age, self acceptance increases among both males and females and they gradually adjust to widowhood, however early widows were seen to be more prone to depression and was found to have poorer psychological well-being. A significant negative correlation was also obtained between the variables of depression and psychological well-being. Significant gender difference was also observed on the variables mentioned. The present research threw light on a very important aspect of widowhood and how solitude due to loss of a significant other can lead to consequences like depression and affect the psychological well-being of the widowed individual. The implications of the findings have also been discussed in our paper.
Pages: 1993-1997
Ankit More and V. R. Shinde (Department of Psychology, Savitribai Phule Pune University, Pune, Maharashtra)

The aim of this study was to assess the difference among Military Personnels' housewives and Civil Professionals' housewives on family environment, life satisfaction and resilience among housewives. Through purposive sampling, the data of military and civilian professional's housewives (n=80) was collected in the age group (mean age=32.4yrs) from the Pune city. The tools used in this research were Family environment scale(Bhatia & chadha,1993), Resilience Scale (Wagnild & Young, 2003) Life satisfaction (Srivastava & Alam Q.G). Results suggests that Military personnel's housewives were low on Cohesion (t=13.58, p<0.01), Expressiveness (t=5.67, p<0.01), Conflicts (t=11.18, p<0.01), Acceptance and caring (t=11.55, p<0.01), Independence (t=6.71, p<0.01), Active-Recreational Orientation (t=9.33, p<0.01), Organization (t=6.54, p<0.01), Control (t=10.93, p<0.01), Life satisfaction (t=3.22, p<0.01), compared to Civil Professional's Housewives. On contrary, Military personnel's were found high on Resilience (t=-3.59, p<0.01) compared to Civil professional's housewives.
Pages: 1998-2001
Sangeeta Bhatia (Department of Psychology, Gargi College, University of Delhi, New Delhi)

The World Health Organization (WHO) defines health as a state of complete physical, mental and social well-being and not merely the absence of disease. As also is the enjoyment of the highest attainable standard of health as one of the fundamental rights of every human being without distinction of economic or social condition. The pertinent issue here is what proportion of the population has access to quality health care, and what are the options for disease management. Poor health is a significant determiner of overall burden, and data show that life-style factors are a huge risk for impairment and future disabilities due to chronic illnesses such as hypertension, diabetes and/or even cancer. With limited access to modern methods of treatment in the remote areas or un-affordability of healthcare, and a lack of awareness for prevention creates significant challenges. So far the efforts of the government to provide healthcare services relying on the western model of disease and treatment are limited. The latter does not envisage mental and social resources of a patient as factors in effective treatment, nor considers a cultural perspective of illness. There has been resistance to immunization programs, and a lack of awareness for primary prevention to ward off infections or diseases. India, is known for its ancient medical traditions such as Ayurveda and Unani systems that treat an individual's disease in a holistic manner where the physical body is assumed to be integrated to the mental and spiritual aspects. Therefore 'health literacy' becomes an essential tool for maintenance of health and well-being. The present article reiterates use of traditional knowledge systems for making holistic health the target through planned interventions. Skill development should especially focus on youth who can subsequently become peer facilitators for outreach programs and become productive future adults. Strategies for community participation can be implemented at the local level through panchayat systems, or in educational settings if the teacher-as-trainer model is incorporated. The way forward is self-empowerment through healing the mind and the body based on beliefs that are rooted in our culture, such as Yoga, mindfulness based interventions, balanced diet, stress management, self-regulation and an active daily life as part of a ‘Health Literacy' program.
Pages: 2002-2008
Shaziya Shekh (Department of Psychology, Vasant Kanya, Mahavidyalaya (BHU), Varanasi, Uttar Pradesh)
Sandhya Ojha (Department of Psychology, Sri Agrasen Kanya P.G. College, Parmanandpur, Varanasi, Uttar Pradesh)

Yoga and meditation are 3,000 year-old practices in India. These have developed for general well-being and healing. Depression and anxiety are among the most common situations that seek treatment with supplemental and alternative therapies such as yoga and meditation. The effectiveness of these interventions is increasing day by day for the treatment of anxiety and depression, especially for mild to moderate levels of disorder severity. There are no adverse effects of yoga and meditation interventions and they are easily available. Studies attest the fact that yoga and meditation enhance performance physiologically and psychologically. These can improve the mental well-being and reduce depression and anxiety. The purpose of this research is to explore the effectiveness of yoga and meditation for treating anxiety and depression. The present research focuses on the exploration of how the patient of depression and anxiety benefit from yoga and meditation, how yoga and meditation is being used to address symptoms of depression and anxiety and the extent to which these ways are effective. The studies used in the present research help in establishing how yoga can improve healthy life style, reduce depression and anxiety in human beings as compared to those who lack yoga and meditation sessions in their routine. Findings from this paper will be used to determine areas of further study and implications for clinical social work practice.
Pages: 2009-2013
Nidhi Prakash (Department of Psychology, University of Delhi, Delhi)

Community Capacity Building is an approach to social and personal development that focuses on understanding and removing the individual, interpersonal, institutional and social obstacles that inhibit people and communities from realizing their developmental goals. Using training as a tool for development, the objective of the present study was to examine the role of a training initiative and its effectiveness in community capacity building. A training workshop titled 'Towards becoming a Professional: A Psychosocial Approach to Self-development and Growth' was developed and delivered to a group of 18 university students and teachers. The resulting knowledge acquisition and skill development were examined at the Reaction and Learning levels of training evaluation. Results indicated positive impact of training at the reaction and learning levels of evaluation. At the reaction level, participants' qualitative remarks indicated knowledge acquisition, relevance of workshop content, experiential learning, and effectiveness of trainers' delivery and personal connection. Quantitative analysis indicated a favorable response towards the objectives, curriculum, trainer, time, length and facilities. At the learning level, students benefitted in developing their understanding of self, skills for lifelong learning and competence building, and tools for building trusting cultures. The benefits of the training to the students, trainers and participating institutions were examined and their implications for community capacity building were discussed. The paper addresses the role of training within a data-driven, action research paradigm for meeting the goals of community capacity building by designing interventions that address multiple levels, i.e. institutions, trainers and students.
Pages: 2014-2018
Satendyer Kumar Thakur (Department of Psychology, Zakir Husain Delhi College (University of Delhi), Delhi)

Value may be considered as a force of act behind or behaviour which comes through socialization and it is transmitted to the next generation with some modification. For example, the categories like, such as instrumental and terminal values have been used by (Rokeach, 97); Occupational values by (Kanungo & Bhatnagar, 1978); socio-cultural values by (Sinha & Sinha, 1997); and work values by (Super, 1970). These are special usage of the term values. For example, it is an individually held conception of what is desirable with respect to one's work activity in an organizational context. It is bedrock of any organizational culture. Work values of managers and workers help in achieving the mission and objectives of any corporate sector. Keeping in view these kinds of positions with regard to eastern and western notion of value preferences for the organizational functioning, the findings clearly indicated toward the lack of validity for such polarities. The interpretation might emerge from the assertion that western values by sanatifying the divisionness of sectional interests have apparently consolidated such institutions as the Union. Since the Eastern cultures lack a historical tradition of recalcitrant labour movement the possibilities exists for management in collectivisitic Asian Societies.
Pages: 2019-2024
Sukhmani Kaur Dhillon (Department of Psychology, Panjab University, Chandigarh)

The aim of the present study was to study the causal relationship of narcissism with selfitis and self-esteem among age difference of adolescence (15 years to 18 years) and young adults (22 years to 25 years). On the basis of review of literature two hypotheses are formulated. H1: It is expected that Narcissism, self esteem (SE) and selfitis will be related to each other. H2:It is expected that there will be significant difference between adolescence and young adults on Narcissism, self esteem and selfitis. H3: It is expected that there will be significant difference between males and females on Narcissism, self esteem and selfitis. ANOVA was conducted on all the variables. At the age of adolescence, Females are high on narcissism and selfitis and low on self-esteem but as they enter the age of young adults there show high self-esteem and low narcissism and selfitis. Opposite results are seen in male sample, who are low on narcissism and selfitis and high on self-esteem in their adolescence but in young adulthood, they show a drastic increase in narcissism and selfitis and drastic decrease in self esteem. Hypothesis H1 and H2 are accepted and H3 is rejected. Regression Analysis shows the coffectient of 0.328 which means that the model it 32.8% fit. This research has shown that how narcissism affects selfitis and self-esteem on gender and age differences.
Pages: 2025-2027
Manjeet and Manju (Department of Applied Psychology, Guru Jambheshwar University of Science and Technology, Hisar, Haryana)

Present study was designed to explore the significant differences on measures of emotional intelligence among Normal Adolescents and Juvenile Delinquents. To realize the main objective of the study, sample of 300 male participants (150= Normal Adolescents and 150= Juvenile Delinquents) with age ranging between 14 to 18 years was included in the study. All participants were administered on Emotional Intelligence Scales (Sharma, 2010) by applying the rules of respective manual. Obtained data was analysed by applying Descriptive Statistics (Mean, SD, SK, KU) and Z-ratios. Descriptive statistics reveal the normalcy of data distribution except some minor discrepancies. Z-ratios depicted that normal adolescents significantly scored higher on all the measures of emotional intelligence, i.e., Self-Awareness (Z=15.10p<.00), Managing Emotions (Z=12.31p<.00), Motivating Oneself (Z=9.70p<.00), Empathy (Z=13.62p<.00) and Handling Relationship (Z=10.27p<.00) as compare to Juvenile Delinquents. Obtained findings depict that adolescents high on emotional intelligence tend to be low on delinquency. Related review of literature also supports the findings of present study.
Pages: 2028-2034
Poonam Vats and Palak Aggarwal (Department of Psychology, Mata Sundri College for Women, University of Delhi, Delhi)

Mobile phone is a valuable human invention however it is commonly seen that mobile phones are one of the common means of addiction too. The present study aims to explore mobile phone addiction among young male adults and compare their personality traits. Two psychological tools were used to measure the variables taken in the study. Two scales were used Mobile Phone Addiction and NEO Five Factor Inventory on 150 undergraduate students of third year were selected for the study from different colleges of Delhi /NCR region. The study was conducted in two phases. Non probability purposive sampling technique was used to select the two criterion groups (addicted & non-addicted). Data was analyzed with the help of Descriptive and Inferential statistics. Results showed that males with mobile phone addiction were less conscientious, less open to experience and more disagreeable in comparison to males without mobile addiction. The study can serve as a future prospect in the field of cyber and applied social psychology with the purpose of creating awareness among Indian society about harmful consequences of mobile phone addiction.
Pages: 2035-2039
S. Shantharaju and H. Naresh Rao (Department of Media Studies, CHRIST (Deemed to be University), Bangalore, Karnataka)

Though the quest to gain the 'Iron Throne' (phrase popularly used in the TV show Game of Thrones) is common across the country, there are specific instances which make it into news periodically. Goa is one such fragile political space. With the state elections in 2016, the people's mandate was fractured. None of the parties had a magic number to form a full-fledged government. However, before the party with the largest tally Congress could be given the chance to prove the majority, BJP formed the government with the support of independent MLAs and two legislative members of Congress. Congress continued to voice its dismay at being denied the opportunity at government formation. They voiced, urged, and even paraded their MLAs before the Governor seeking a chance to prove majority on various occasions. The deteriorating health of CM Parrikar added fuel to the ongoing power quest. With his demise on March 17, 2019 both parties started indulging in mud fight for power, one to form the government, other to retain. Sawant, a young BJP MLA, was anointed and sworn in as the new chief minister in the early hours of March 19 within 48 hours of former CM's demise. Congress termed this as unconstitutional as BJP has a strength of only 12 MLAs in the House of 40. A study would be interesting to see how the media covered the crisis and voiced public opinion. This study involves content analysis of a print newspaper, TOI and the online publication Scroll.in, which then compared to see similarities and differences in their coverage of a high voltage drama being played out in the state of Goa.
Pages: 2040-2044
Hardeep Kaur (Department of Social Work, Punjabi University, Patiala, Punjab)

Intellectual disability is the contemporary term that describes the phenomenon known as mental retardation or sub normality. Presence of an intellectually disabled child in the family, at times gives rise to disequilibrium, which is eventually followed by adjustment to life with or without any undue stress. These stresses emerge and reemerge during the upbringing of the child and in the long run may also result in resentment due inability to change the situation. One time support does not relieve the parents from the problems emerging on daily basis. Families are thus required to be strong in order to cater to the demands and the pressures that come up during the process of upbringing of their child. This paper outlines the parental issues related to the child with intellectual disability and some of the factors that construct a strong family which include effective communication, cohesion, emotional regulation and resilience.
Pages: 2045-2050
Tarannum Mohan (Department of Management, Punjabi University Regional Centre for Information Technology & Management, Mohali, Punjab)

With banking reaching the doorsteps of customers, it is imperative to know if the technology is providing competitive edge to the banks or not. It also needs to be known whether public sector banks, which were slow in adopting technology, are able to compete with private sector banks. It is therefore important to examine if the banking customers have any intentions of using these technologies. The study examines the effect of demographics profile of the customers' on their behavioral intentions with regard to branch banking, ATM, Mobile banking and Internet banking of Public sector banks. A survey was conducted in public sector banks of Chandigarh and a sample size of 300 was taken. The study reveals that behavioral intentions of customers towards branch banking were significantly related to their occupation; education in mobile banking and occupation in Internet banking. besides this, income was a common parameter which significantly effects all the four delivery channels.
Pages: 2051-2054
Abhijatya Dhar (Department of Clinical Psychology, Amity Institute of Behavioural Health and Allied Sciences, Amity University, Noida, Uttar Pradesh)

“There is bad blood between psychoanalysis and attachment theory. As with many family feuds, it is hard to identify where the problem began” (Fonagy, 2001, p. 1). The operative word to focus on, one could say is 'family feud,' as attachment theory had its roots in psychoanalytic thinking. Bowlby first conceptualized attachment theory in the 1950s (Slade, 2000) and his conceptualization came about from his observation of hospitalized children and delinquent boys all of whom had experienced separations, traumatic loss or abandonment at an early age (Bowlby, 1944; Bowlby & Robertson, 1952). This paper attempts to shed light on how the findings of the attachment theory-based contemporary researches are in fact reinforcing some of the postulates of psychoanalytical developmental theories.
Pages: 2055-2057
Sujeet Pratap (School of Humanities and Social Sciences, Thapar Institute of Engineering and Technology, Patiala, Punjab)

The present study attempts to examine the effects of affective arousal on perceptual sensitivity and response criterion in a vigilance task. A 3(Arousal: low, neutral and high) × 3(Time period: 10 minutes each) mixed factorial design with repeated measures on the last factor revealed that perceptual sensitivity is influenced by affective arousal. Response criterion has been observed to vary characteristically under different arousal conditions. The findings suggest that affective arousal influences perceptual sensitivity and response criterion both.
Pages: 2058-2061
Sana Khan (Defence Institute of Psychological Research, DRDO, New Delhi)

A democratic nation, especially India, comprises of people from various regions, religions, castes, and languages, but beyond these differences, having a common identity and common consciousness is a prerequisite for national integration. A low level national integration creates social tension, prejudice and conflicts. In contrast, high level national integration motivates people to respect diversity, encourage cultural interaction, understanding among people and respect constitutional rights. Present paper aims to prepare an anthology of psychological theories that can play role in national integration. It discusses the role of social conflict theory in national integration as has been found to have an adverse impact national integration. Together with this, psychological techniques have been discussed that plays a role in social conflict resolution and national integration.
Pages: 2062-2063
Subhendu Bhattacharya (Amity Global Business School, Mumbai, Maharashtra)

Tata Starbucks is well-known coffee chain in India backed by international reputation of Starbucks Corporation as premium coffee maker. Although it started with high enthusiasm as a joint venture between Tata Global Beverage and Seattle based Starbucks, but it couldn't register profit till 2018. It is now devising strategic action plan to reach break-even and secure profit subsequently. Two pronged approach has been decided to make it a profitable venture. Aggressive growth plan has been stimulated with opening of new stores at prominent locations and emphasis is also given on improvement of same store performance. The market is highly competitive with the presence of eminent coffee chain outlets such as Café Coffee Day, Barista Lavazza and Quick-Service-Restaurants(QSR) like McDonald's, Domino's, KFC and Pizza Hut etc. Tata Starbucks is keen on reducing cost sales ratio and controlling net loss drastically.
Pages: 2064-2067
Thomas Kurian (Anchery) and Nishi Tripathi (Department of Psychology, Sam Higginbottom University of Agriculture, Technology and Sciences, Allahabad, Uttar Pradesh)

This article is an effort to overview the outcome of various studies in the 'QoL of cancer persons based on review of literature'. From 'descriptive study' which shows that the quality of some domains of organism is damaged through the treatments for cancer. Regarding the 'overview on researches', cancer is a fast growing and one of the most important life-intimidating diseases harshly affecting humanity in recent decades. The term 'quality of life' (QOL) is applied for assessing the overall welfare, happiness and physical health of persons and societies. The World Health Organization (WHO)defines quality of life (QoL) as “individual perception of life, values, objectives, standards, and interests in the framework of culture”. The Quality of Life Questionnaire a generic English language version 'WHOQOL-BREF' is the most widely used one especially by the researchers. We can treat cancer by operation, radiation, chemotherapy, hormonal treatment and targeted therapy. Mortimer (1999) and others; carry out a study on “Improving the quality and quantity of life among patients with cancer”. They come to a conclusion that; there is forceful proof indicates that; group psychotherapy will helps to get better the QOL of people those who have cancer. Kurian (2019), author of this article, carry out a research on “Anxiety, Depression and Quality of Life among Cancer Patients: An Eclectic Counselling Intervention”. The study comprehended that correlation worth of post-eclectic counselling cancer patients is significant in comparison to pre-eclectic counselling cancer patients and thus accepted the alternative theory. Hence, post-eclectic counselling cancer patients' exhibits much better quality of life than pre-eclectic counselling cancer patients. An assessment of various studies related with the topic of discussion gives awareness to the physiological, psychological and social characteristics into our consideration. Studies reveal that the psychological intervention has a strong positive outcome and progress in the overall quality of life (QOL) of cancer persons.
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