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Pages: 374-376
Babu Lal Dhayal (Department of Extension Education, College of Agriculture Chaudhary Charan Singh Haryana Agricultural University, Hisar, Haryana)
Rajeev Bairathi (Department of Extension Education Rajasthan College of Agriculture Maharana Pratap University of Agriculture and Technology, Udaipur, Rajasthan)
Anil Kumar Malik (Department of Extension Education College of Agriculture
Chaudhary Charan Singh Haryana Agricultural University, Hisar, Haryana)

Looking to the importance of insurance scheme, the present study entitled “Knowledge and opinion of farmers towards Pradhan Mantri Crop Insurance Scheme in Udaipur district of Rajasthan” was conducted in the purposely selected Salumber and Sarada tehsils of Udaipur district of Rajasthan. Five villages from each selected tehsils were taken on the basis of maximum number of beneficiary farmers. Thus, total ten villages were selected for the study. Out of the prepared list, 10 farmers were selected from each village on the basis of random sampling technique. Thus, total 100 farmers were selected for present investigation. Data were collected through pre structured interview schedule. The study indicated that majority of respondents fell in medium level knowledge group. The study revealed that unit of insurance is area approach was the most important knowledge aspect as expressed by majority of the insured farmers. There was no significant difference between farmers of both selected tehsils regarding knowledge about Pradhan Mantri Crop Insurance Scheme.

Pages: 374-376Babu Lal Dhayal (Department of Extension Education, College of Agriculture Chaudhary Charan Singh Haryana…

Pages: 370-373
Anil Kumar Malik and Krishan Yadav (Department of Extension Education, College of Agriculture Chaudhary Charan Singh Haryana Agricultural University, Hisar, Haryana)

Extension advisory services (EAS) entail more than just the transfer of technologies. In a broader sense, EAS means the transfer of know-how and information, which will ultimately enable the client/farmer to make his/her autonomous decision to adjust or modify the production and/or adopt innovations. The study was conducted to determine the adaptability of internet as an extension advisory tool by extension personnel of CCSHAU Hisar for enhancing transfer of technology. It involved a total of 108 extension personnel with 23 from main campus and 85 from outstation. The researcher conducted census survey and interview to the respondents during the data gathering process; used statistical package for social sciences (SPSS) programs in data computation and analysis, in which, specifically used descriptive statistics. The findings revealed that majority of extension personnel recommended the regular use of internet as an extension tool and almost one-third of the respondents started using the internet as an extension tool, the day it was installed in their office.

Pages: 370-373Anil Kumar Malik and Krishan Yadav (Department of Extension Education, College of Agriculture Chaudhary…

Pages: 366-369
Vinod Kumari and Subhash Chander (Department of Sociology, CCS Haryana Agricultural University, Hisar, Haryana)

The declaration of human rights by united National General Assembly in December 10, 1948, which represents the first global expressions of rights to which all human beings are entitled. It consists of 30 articles which have been elaborated in subsequent international treaties, regional human rights, national constitutions and laws. All human beings are born free and equal in dignity and rights from the ancient days; India has been committed to the ideals and doctrines of human rights. No discrimination is allowed or imposed in exercise of these rights. Women represent about half of total population in India, but gender biasness and gender inequality are main features of Indian society. Women have been denied equal rights for centuries. The plight of women is distressing and their conditions in society are deplorable various social evils lead to deprivation of women. Crime against women is increasing day by day. The Indian constitution has guaranteed various human rights for women. In accordance to these constitutional rights, a number of legislative measures were enacted to safeguard the rights of women of both rural and urban women. Therefore, the present study was undertaken in Karnal district of Haryana state on 200 women respondents from Nardak cultural zone to study the knowledge of rural women about legislative provisions regarding Human Rights and association of socio-economic factors with level of knowledge. It was observed that Knowledge of rural women about crimes under IPC was among 46% of respondents including partial knowledge. Knowledge of respondents was found associated with age, education, occupation and mass-media exposure.

Pages: 366-369Vinod Kumari and Subhash Chander (Department of Sociology, CCS Haryana Agricultural University, Hisar, Haryana)

Pages: 362-365
Gurbir Singh and Sukhmani (School of Business Studies, Punjab Agricultural University, Ludhiana, Punjab)

The main objective of advertising is to increase the sale of the product. Marketers use various numbers of ways in advertising to increase their sale. Creating awareness, remembering appeals and persuasive advertisements are popular advertising techniques. Advertisements help the markets to build unique brand image among consumers' mind. It makes the people brand favorable. The major goal of sale figure achievement can be achieved by making effective advertisements. Advertising effectiveness creates brand favourability. It persuade the people to buy from advertised brand.

Pages: 362-365Gurbir Singh and Sukhmani (School of Business Studies, Punjab Agricultural University, Ludhiana, Punjab)

Pages: 358-361
Gautam Parmar (ASPEE Agribusiness Management Institute Navsari Agricultural University, Navsari, Gujarat)
Jenis Chauhan (G.H. Patel Institute of Business Management Sardar Patel University, Gujarat)

The penetration of internet have change human life drastically, the internet and technology have also changes the terms of doing the business. Due to ease and convenience the online selling format getting popular in India. The impulse buying is considered as unplanned purchase which is carried out instantly. The various services provided by online seller such as cash on delivery, gift coupons, free delivery, customers review and other factors play a role in online impulse buying. The present paper tries to investigate the factors affecting online impulse buying. To achieve objectives the structured questionnaire was used and total 106 respondents were surveyed by applying convenience sampling method. The outcome of the study shows the price discount is most affecting factor for impulse buying followed by quantity discount, free delivery, cash on delivery, gift coupons, festive offers, debit/credit card offers, easy returns and end of season sale. The least affecting factors are Detail Product Description, customers review and e-mail notification.

Pages: 358-361Gautam Parmar (ASPEE Agribusiness Management Institute Navsari Agricultural University, Navsari, Gujarat)Jenis Chauhan (G.H. Patel…

Pages: 354-357
Subhendu Bhattacharya and Sona Raghuvanshi (Amity Global Business School, Mumbai, Maharashtra)

We are living in knowledge economy. We are also part of digitally connected world where we are exposed to huge amount of data and information. There is interference of technology in every sphere of life and we are experiencing technological revolution for a sustained period of time. There is disruption in every sphere of activity because of technological intervention. It is impacting our work culture and life style to a great extent. Job market is in the process of transition where regular, routine jobs are getting obsolete. Skilled professionals searching flexible work arrangements and they are prepared to take risk and learn something new for the sake of career advancement. White collar gig economy is gathering momentum in recent times. Currently organizations are in favor of downsizing to attain business sustainability, for which they are looking for competent professionals to accomplish project without them being on company's pay-roll. Current workforce is facing the difficulty to cope up with changing scenario in job market. Gig economy is emerging as a new trend which gives more weightage to part time, contract based and project based activities, where subject matter experts, professionals and skilled labor force are receiving the priorities. As per the latest statistics, there are approximately 15-20 million gig workers existing in India. It is surprising that efficient gig worker has more earning capability than regular workforce.

Pages: 354-357Subhendu Bhattacharya and Sona Raghuvanshi (Amity Global Business School, Mumbai, Maharashtra)

Pages: 350-353
Mozhgan Daryabor and Ahmadali Hemati Jeshni (Department of Educational Sciences, Arsanjan Branch, Islamic Azad University, Arsanjan, Iran)

The purpose of this study was to investigate the relationship between psychological stress and technical, human and perceived skills with the effectiveness of elementary school teachers in Shiraz. The statistical population of this study included all male and female teachers of elementary school in Shiraz in 2016-2017.The sample was selected as sample by multi-stage cluster sampling method. Measurement tools of this study were psychological stress questionnaire, technical, human and perceived skills questionnaire, and an effective questionnaire whose validity and reliability were estimated and used. The data were analyzed using statistical methods (Pearson correlation to examine the relationship between variables & multivariate regression). The results showed that: 1. psychological stress has an indirect relationship with organizational effectiveness and this relationship shows that with increasing psychological pressure, organizational effectiveness has decreased. 2. Perceptual Skills and Human Skills Affect the Organizational Effectiveness and this relationship shows that by increasing perceptual skills and human skills, organizational effectiveness has increased. 3. The two variables of human and technical skills have not been able to predict the effectiveness of teachers.

Pages: 350-353Mozhgan Daryabor and Ahmadali Hemati Jeshni (Department of Educational Sciences, Arsanjan Branch, Islamic Azad…

Pages: 347-349
Mahtab Shegeft and Younes Mohammadzadeh (Department of Physical Education and Sports Sciences, Arsanjan Branch, Islamic Azad University, Arsanjan, Iran)

The purpose of this study was to determine the relationship between empowerment and organizational learning in employees of the General Directorate of Sports and Youth in Guilan Province. This research seeks to focus on the following issues in the Department of Sports and Youth General Affairs of Guilan Province: An understanding of empowerment status with organizational learning of the staff of the General Administration of Sports and Youth in Guilan Province. Find out the extent of the empowerment indices among employees of the General Directorate of Sports and Youth in Guilan Province. Identify the relationship between empowerment indices with organizational learning in General Administration of Sports and Youth in Guilan Province. Presenting suggestions based on the results of the research to increase the efficiency of the staff and increase the efficiency of the General Administration of Sports and Youth in Guilan province. The statistical population of the study consisted of all employees of the General Department of Sports and Youth in Guilan province with an aggregate staff of 100 people. The sample of this study is 80 people according to Cochran formula. Of these, 50 (62.5%) women and (37.5%) are male.

Pages: 347-349Mahtab Shegeft and Younes Mohammadzadeh (Department of Physical Education and Sports Sciences, Arsanjan Branch…

Pages: 343-346
Kanika Garg, Purnima Dureja, Nitin Bansal, and Deepak Goyal (Department of Management Studies, Panipat Institute of Engineering and Technology, Samalkha, Panipat, Haryana )

Employee Satisfaction is a set of favorable and unfavorable feeling and emotions with which employees view their work. It refers to the collection of attitude that workers have about their job. The purpose of this article is to study the level of Employee satisfaction among the School teachers. Study was descriptive in nature and Minnesota satisfaction questionnaire was used to collect data. A total of 78 employees working in different schools participated in the research study. According to the results of the research, it has been found out that employees are most satisfied with being busy at the job, when they have freedom to use their own judgment, when they can use their own methods of teaching, the way their co-workers get along with each other.

Pages: 343-346Kanika Garg, Purnima Dureja, Nitin Bansal, and Deepak Goyal (Department of Management Studies, Panipat…

Pages: 340-342
Shweta Gupta (Fellow Programme in Management, Indian Institute of Management, Indore, Madhya Pradesh)
Shivendra K. Kashyap (Department of Agricultural Communication G. B. Pant University of Agriculture & Technology, Pantnagar, Uttarakhand)

Though the modern conceptualization and evolution of corporate social responsibility has spread its roots far and wide in an explicit manner, the Indian scriptures have always called for a consideration of broader social responsibility in individual action. Infact, the concept of Dharma is expansive to an extent that it contemplates the innate characteristics of not only human beings rather all the entities of this universe. With Dharma as the core principle governing the functioning of Indian society in ancient times, the nation never faced any need of explicit rules of corporate social responsibility. All individuals indulged in actions that were deemed appropriate for the individual, organizational, societal, national, and universal well-being. In present context, if the concept of Dharma can be highlighted and brought to practice again, then it will raise new possibilities for business organizations. An integrative and holistic approach would be possible for business organizations which will deem profitability along with prosperity for all stakeholders in a natural way.

Pages: 340-342Shweta Gupta (Fellow Programme in Management, Indian Institute of Management, Indore, Madhya Pradesh)Shivendra K…

Pages: 336-339
Himani Bhasin (Assistant Training Specialist, OPPO Mobile India)
Ritu Sharma (Psychologist and Behavioral Skills Trainer AIPS, Amity University, Noida, Uttar Pradesh)

Today's complex and cut-throat selling environment combined with rapid technological changes and globalization has raised a concern for superior performance. Firms are becoming increasingly aware of the need to have competent employees for survival and long term sustainability. The fast changes happening in the demography and social systems thereof have given chance for various HR practices enhancing the employee productivity and growth. One of the most commonly used HR practice is competency mapping for development of the employees. The aim of the study is to critically evaluate the application and use of competency framework in the Indian organizations. Identifying and development of the competencies in organization enable better performance management as well as reward and recognition systems leading to career and succession planning programs.

Pages: 336-339Himani Bhasin (Assistant Training Specialist, OPPO Mobile India)Ritu Sharma (Psychologist and Behavioral Skills Trainer…

Pages: 332-335
Shefali Ravash (Department of Education, Panjab University, Chandigarh)

E-learning is assuming an undeniably vital part in supporting the instructive development of any country. It additionally offers open doors for creating countries to upgrade their instructive improvement. The present paper examine the significance of e-learning in instruction. In present day period everyone is pondering development and Educational improvement. On the off chance that it is arranged appropriately then legitimate outcomes will come. In this examination paper, we watched that E-learning is a powerful device for improvement of instructive division in India. E-learning will be picking up, using electronic advancements to get to instructive educational programs outside of a customary classroom. By and large, it alludes to a course, program or degree conveyed totally on the web. The fundamental target of this exploration paper is to understand idea of e-learning and to look at the sort of e-learning. It likewise compresses a few conclusions with respect to the correlation between conventional learning and present day learning method. The advanced strategy in instructing and learning are valuable for improvement of training part in Indian setting. The examination paper concentrated on classroom learning and e-learning in India as a principle tool of improvement of instruction.

Pages: 332-335Shefali Ravash (Department of Education, Panjab University, Chandigarh)
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