International Journal of Education and Management Studies

Pages: 18-19
Jitender Kumar and Surender Narwal (Universal Institute of Technology, Hansi, Hisar)
Vinod Kumar and A.S Boora (Amity University, Noida)

This article is dedicated towards the evolving concepts of Marketing and Consumer Behavior. Marketing term has been continuously changing its meaning and scope as the organizations progress. In the same manner Consumer behavior is also undergoing tremendous changes. This study aims at looking deeply into the organizations changing strategies and its policies towards market. Further it also compares the traditional approach of marketing with the new and sophisticated E- marketing approach. It deals with the various challenges an organization faces in the new dynamic environment. It also focuses on the consumer behavior while purchasing those goods which require deep analysis. It shows how the consumer sensitivity turns round towards the new marketing approaches adopted by the organizations. When companies start business, their main aim is to make profit and accomplish a successful growth in the defined Market. Market is a place where buyers and sellers meet to satisfy their needs and wants. In its original context a traditional market is defined as a physical place where buyers and sellers meet in order to make exchanges. However, the Internet which is a rather new type of digital interactive media, an electronic channel of communication where actors can take part actively and instantly has given rise to a new marketplace and a new form of commerce called e-commerce. To conduct e-commerce on the Internet is to buy, sell, transfer, or exchange products, ser-vices, or information (Turban, Leidner, McLean & Wetherbe, 2006).

Pages: 9-13
Nayanika Singh (Department of Psychology, Punjabi University, Patiala )

Disciplining students effectively has always been a longstanding challenge for educator's and policy makers. The last decade of the 20th century had witnessed an increase in indiscipline and use of violent acts among youth both in and around classrooms. Researches document that in order to deal with such dangerous and disruptive behavior resorting to a zero tolerance approach/corporal punishment such as suspension; expulsion and punishment of any form in the long run has grave physical and psychological consequences; such as depression, delinquency, poor academic achievement, low cognitive capacity; eroding one's self esteem and wellbeing. Educators need to strike a reasonable balance between kindness and firmness resorting to a child friendly and democratic approach centering on mutual respect, positive reinforcement, participative decision making, creating a culture of dignity and respect, which are building blocks of positive discipline orientation. The present paper attempts to provide a comprehensive overview of the objectives and benefits of the same, laying special emphasis on incorporating positive discipline/teaching strategies( with focus on the age & stage of development) in classrooms for their effective management and consequential wellbeing of children.

Pages: 1-5
Diljot Soin (Department of Psychology, Panjab University, Chandigarh)

The present research intends to compare the male and female managers on the Myers Briggs's personality type indicators in form of sixteen personality types based on Jung's (1921) theory of psychological types and to examine the common occurring personality types and functions. In this regard, Myers Briggs Type Indicator commonly known as MBTI by Myers and McCauley (1985) was used to assess the personality type of the managers. This paper makes contribution by further probing and comparing the dominant and auxiliary functions of the personality types of male and female managers that illustrate the gender similarities and differences. For this purpose a sample of 170 middle-line managers (90 males, 80 females) in the age group of 35-45 years was randomly selected from the sales departments of Private Insurance Companies from the tri-city of Chandigarh, Panchkula and Mohali. Firstly, the results indicated that “ESTJ” (extraverted sensing thinking judging) was the most common occurring personality type among effective male and female managers. Secondly, extraverted thinking and introverted sensing emerged as the most common dominant and auxiliary functions respectively among male and female managers. The results revealed that among male managers preference for the dominant function i.e., thinking was greater than auxiliary function i.e., sensing, whereas among female managers preference for the auxiliary function i.e., sensing was greater than the dominant function i.e., thinking. Further, t-test results showed that male managers were found to be significantly higher (t = 6.75, p < 0.01) than female managers on the dominant function of thinking whereas female managers were found to be significantly higher (t = 6.18, p < 0.01) than males on the auxiliary function of sensing.