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Pages: 44-45
Kalpana Yadav (Department of Management, Singhania University, Rajasthan)

There are many vital and decisive dimensions for consumer behavior in celebrity endorsement. Reference group principles are useful in analyzing the usage of celebrities in advertisements. A reference group is one, which influences an individual's attitudes and values. There need not necessarily e face-to-face contact between the groups and the individual. Pepsi's association with cricket celebrities, for example, may result in these celebrities becoming role models for a number of youngsters involved or associated with cricket in terms of their accomplishments, attitudes or even lifestyles. It is this aspect which results in a lot of mileage for this specific brand which is associated with the celebrity. The youngsters may consumer more Pepsi because these celebrities endorse it.
Pages: 44-45 Kalpana Yadav (Department of Management, Singhania University, Rajasthan)
Pages: 42-43
Vinod Kumar and Parveen Kumar (Singhania University, Rajasthan)
A. S. Boora (M.D. University, Haryana)
R.S. Hooda (CRM Jat College, Hisar, Haryana)

This paper explores how consumer develops beliefs about and preference for brands based on the information they process. The beliefs and preference define consumer's attitudes towards a brand in turn their attitude towards a brand often directly influence there brand evaluation and determine whether they buy it. Consumer purchase is very complex. It is influenced by many factors like attitude, beliefs, loyalty, perception, image, quality, price and so many. But attitude is considered as the most basic aspect which plays a vital role in purchase decisions. More marketers can attempt to change consumer attitude before they make a purchase to influence them to buy or they can change attitudes after a purchase to reduce any post purchase dissonance. This study is to know the consumer attitude towards dietary supplement The trend towards nutritional supplements are increasing very fast. Highly quality dietary supplement products are helping in filling the dietary gap that every one will have. This is the ira of communication where more and more information is available to the general public. People have realized the importance of dietary supplements so the demand for these dietary supplements is increasing day by day. Two types of consumer are taken like doctors and non -doctors to understand their attitude toward dietary supplements. Some of the important out comes are like profession plays very important role for usage of directory supplements, liquid dosage forms & good taste are two most accepted attributes of these products iron preparations are consumed to the maximum extent. Physician plays very important role for prescribing the dietary supplements.
Pages: 42-43 Vinod Kumar and Parveen Kumar (Singhania University, Rajasthan) A. S. Boora (M.D. University, Haryana) R.S. Hooda…
Pages: 39-41
Rajwanti Sharma (Department of Commerce, V.A.K. (P.G.) M. Bahadurgarh, Haryana)
Jai Pal Sharma (Department of Commerce, G.B.D.College, Rohtak, Haryana)

Marketing is everywhere. formally or informally, people and organizations engage in a vast number of activities that could be called marketing. Good marketing has become an increasingly vital ingredient for business success. And marketing profoundly affects our day-to-day lives. It is embedded in everything we do-from the clothes we wear, to the Web we click on, to threads we see. Environmental issues have gained importance in business as well as in public life throughout the world. It is not like that a few leaders of different countries or few big renowned business houses are concerned about the day to day deterioration of oxygen level in our atmosphere but every common citizen of our country and the world is concerned about this common threat of global warming. So in this scenario of global concern, corporate houses has taken green-marketing as apart of their strategy to promote products by employing environmental claims either about their attributes or about the systems, policies and processes of the firms that manufacture or sell them. Clearly green marketing is part and parcel of over all corporate strategy; along with manipulating the traditional marketing mix(product, price, promotion and place) , it require an understanding of public policy process. So we can say green marketing covers a broad range of activities. Different writers has given different definition about green marketing which tried to cover all major components of green marketing. This paper will attempt to introduce the terms and concept of green-marketing; about the importance of green marketing; examine some reasons that make the organizations interested to adopt green marketing philosophy; it also highlights some problems that organization may face to implement green marketing and it's managerial implications. Last but not the least the paper “Green Marketing A New Concept In Changing Times”, is a conceptual paper on green marketing, which is an emerging area of interest. There is a need of paradigm shift in the way the management institutes and business- houses think about their role in attaining sustainable development.
Pages: 39-41 Rajwanti Sharma (Department of Commerce, V.A.K. (P.G.) M. Bahadurgarh, Haryana) Jai Pal Sharma (Department of…
Pages: 36-38
Sonia Verma (Department of Management, Singhania University, Jhunjunu, Rajasthan)
Jugesh Aspal (IIMT Group of Institutions, Meerut)

This study proposes a new integrative model to explain citizenship behaviors in the organization by pointing out its characteristics and different aspects. The theoretical approach was based on four sub-models consisting of common meaning: 1 The demographic model 2 Tthe environmental/political model 3 The structural model, and 4 The situational model. The direct relationships between the four models and OCBs were examined together with the analysis of formal behavior expected of employees in the organization. The study also tries to examine the relative correlations of the four models with each other, trying to asses the contribution of every sub-model to the explanation of OCBs. The basic argument of the study is that different relationships can be established between the four sub-models and the dimensions of OCB. The basic hypotheses of the study are: 1 Employees acting politically outside the organization will also tend to do so in the organization 2 Employees taking part in the organizational decision-making process will tend to perform more OCBs as compared with those who do not feel involved in the decision-making process 3. Job satisfaction is related positively to different dimensions of OCB; (4) Organizational commitment is positively related to different dimensions of OCB. The generalizability of this study to the private sector and to different kinds of organizations is also reviewed. Recommendations are made for further research that could shed more light on OCBs as a unique phenomenon at work. Therefore in this research only the link between OCB and Organization has been covered in the light of the above study of the subject matter. The researcher has also tried reveal all the hidden aspect not been uncovered earlier in this regard.
Pages: 36-38 Sonia Verma (Department of Management, Singhania University, Jhunjunu, Rajasthan) Jugesh Aspal (IIMT Group of Institutions…
Pages: 32-35
Shallu Dhanda (Singhania University, Jhunjunu, Rajasthan)
Sunita Tanwar (Lingayas University, Faridabad)

The present study was an attempt to study depression in relation to parenting style. For this purpose male and female students with age range of 14 to 16 years were selected from different schools of Jind district of Haryana. The depression and parenting style was studied with the help of various psychological tests. Data were processed to get results which have been presented in two parts. In the first part relationship between depression and all three parenting styles, the second part dealt with mean scores of high and low group, for all the variables were compared by using t-test. Results have been presented in different tables. A significant association was found between three parenting style and measures of depression.
Pages: 32-35 Shallu Dhanda (Singhania University, Jhunjunu, Rajasthan) Sunita Tanwar (Lingayas University, Faridabad)
Pages: 28-31
Sonia Verma (Department of Management, Singhania University, Jhunjunu, Rajasthan)

This research paper aims to model the dynamic relationship between performance measurement, management styles and organisational culture, in order to develop a better understanding of the causal linkages between these three areas. The related literature on performance measurement, management control systems and management information systems, in the context oforganisational culture, is examined and a framework for mapping the interplay of the three areas is developed. The research is based around five case studies where performance measurement systems were implemented in action research programmes, using identical implementation methods, by the same research team. The use of the performance measurement systems was then observed over a period of time in relation to the implementation lifecycle, changes to management style and organisational structure over time. The dynamic relationships were then mapped using the framework developed. Patterns were observed, which led to new insights. Organisational culture and management style seem to be interdependent throughout the lifecycle of the performance measurement system. That is, management styles need to evolve as the maturity of the performance measurement system and the organisational culture evolve. A successfully implemented and used performance measurement system, through cultural change, leads to a more participative and consultative management style. Similarly, the correct use of performance measurement systems can encourage an achievement culture to emerge. All five cases suggested that an authoritative management style was essential at the start but this would change with the emerging culture. The research results are limited to five socially constructed case studies. Whilst these findings remain valid, they cannot be used for universal generalisations. In terms of modelling the organisational culture, the research focuses on the organisation as a whole and does not take into account the possible existence of sub-cultures within the organisation. Practical implications A better understanding of management styles and organisational culture will allow practitioners to better assess the organisations' readiness to implement performance measurement systems. Similarly, the results provide guidance towards the management styles that would be appropriate when implementing performance measurement systems in different cultural settings. The framework for modelling the dynamic relationship between performance measurement, management style and organisational culture, together with the findings, should provide useful insights and methods for future researchers in this area.
Pages: 28-31 Sonia Verma (Department of Management, Singhania University, Jhunjunu, Rajasthan)
Pages: 25-27
Monika (Government College for Women, Rewari, Haryana)

Due to increasing cost of recruitment this paper has focused on internet recruiting. It is more established than traditional method. Organisational web sites are still appropriate to get job description and other information about organization. Many online tools are offered which helps in searching global vacancy and ending unemployment. This paper has focused on attractiveness of advertisement formatting for final year students. It is rated on corporate website rather than job sites.
Pages: 25-27 Monika (Government College for Women, Rewari, Haryana)
Pages: 23-24
Kalpana Yadav (Singhania University, Pacheri Bari, Jhunjhnu, Rajasthan)

In India and globally celebrities like Hritik Roshan, Aiswarya Rai, Aggasi, Samphas, Anna Kornikova, M S Dhoni, Rahul Dravid, Shah Rukh Khan, Sachin Tendulkar, Madonna, Bill Cosby Michael Jordan, these names have become symbols of the role of endorsers in advertising. Firms spend millions of dollars to sign up celebrities to endorse their products. Some popular endorsers such as Michael Jordan earn as much as $50 million a year from endorsements alone. Endorsement contracts are now so lucrative that many professionals in sports and entertainment direct their careers to this end. In some sports, such as track and field events, winning at the Olympics has pretty much become a means to subsequent endorsement contracts.
Pages: 23-24 Kalpana Yadav (Singhania University, Pacheri Bari, Jhunjhnu, Rajasthan)
Pages: 20-22
Anju Sharma and R.K.Srivastava (Department of History, Singhania university, Pacheribari Distt Jhunjhunu, Rajasthan)

Hindu princes traditionally possessed splendid illuminated manuscripts, and the library housed in one of the room of the fort, contains many valuable illuminated Sanskrit and Persian manuscripts. The Museum of Bikaner is one of the most interesting in the whole of Rajasthan. It contains exhibits dating back to the pre-Harappan era, more than five thousand years ago, many of them from an archeological site dating from that period which was discovered at Kalibanga, two hundred kilometers from Bikaner. Among the object discovered in the course of excavations, some are attributed to the tribal culture of the Bhils, believed to be the earliest inhabitants of Rajasthan. Miniatures and marble sculptures from part of the Museum's exhibits. The Bikaner school of miniatures was influenced by the Mogul style, but has its own elegance and sensitivity.
Pages: 20-22 Anju Sharma and R.K.Srivastava (Department of History, Singhania university, Pacheribari Distt Jhunjhunu, Rajasthan)
Pages: 18-19
Jitender Kumar and Surender Narwal (Universal Institute of Technology, Hansi, Hisar)
Vinod Kumar and A.S Boora (Amity University, Noida)

This article is dedicated towards the evolving concepts of Marketing and Consumer Behavior. Marketing term has been continuously changing its meaning and scope as the organizations progress. In the same manner Consumer behavior is also undergoing tremendous changes. This study aims at looking deeply into the organizations changing strategies and its policies towards market. Further it also compares the traditional approach of marketing with the new and sophisticated E- marketing approach. It deals with the various challenges an organization faces in the new dynamic environment. It also focuses on the consumer behavior while purchasing those goods which require deep analysis. It shows how the consumer sensitivity turns round towards the new marketing approaches adopted by the organizations. When companies start business, their main aim is to make profit and accomplish a successful growth in the defined Market. Market is a place where buyers and sellers meet to satisfy their needs and wants. In its original context a traditional market is defined as a physical place where buyers and sellers meet in order to make exchanges. However, the Internet which is a rather new type of digital interactive media, an electronic channel of communication where actors can take part actively and instantly has given rise to a new marketplace and a new form of commerce called e-commerce. To conduct e-commerce on the Internet is to buy, sell, transfer, or exchange products, ser-vices, or information (Turban, Leidner, McLean & Wetherbe, 2006).
Pages: 18-19 Jitender Kumar and Surender Narwal (Universal Institute of Technology, Hansi, Hisar) Vinod Kumar and A.S…
Pages: 14-17
Seema (Department of Education, Singhania University, Rajasthan)

The present study examined the quality, relevance and efficiency of B.Ed Colleges in terms of their physical infrastructure, human resource, curriculum, school experience, feedback, need of the school, need of student and efficiency appraisal. The sample was comprised of B.Ed. College of Delhi purposively. The sample was comprised of 17 college principals, 119 teacher educators and 340 teacher trainees, 17 school principals and 17 parents. The questionnaire for the quality, relevance and efficacy appraisal were developed by the researcher. In order to interpret the data, simple percentage was calculated and the qualitative analysis was done to interpret the analysis. The results indicated that most of the participants in the study were not satisfied with the existing physical infrastructure, human resource and curriculum of the course, which are the significant predictors of the quality of education. The efficacy indicators of secondary teacher education programme were assessed with respect to estimated cost to the teacher education programme, cost being borne by the students gain in skills of the teaching.
Pages: 14-17 Seema (Department of Education, Singhania University, Rajasthan)
Pages: 9-13
Nayanika Singh (Department of Psychology, Punjabi University, Patiala )

Disciplining students effectively has always been a longstanding challenge for educator's and policy makers. The last decade of the 20th century had witnessed an increase in indiscipline and use of violent acts among youth both in and around classrooms. Researches document that in order to deal with such dangerous and disruptive behavior resorting to a zero tolerance approach/corporal punishment such as suspension; expulsion and punishment of any form in the long run has grave physical and psychological consequences; such as depression, delinquency, poor academic achievement, low cognitive capacity; eroding one's self esteem and wellbeing. Educators need to strike a reasonable balance between kindness and firmness resorting to a child friendly and democratic approach centering on mutual respect, positive reinforcement, participative decision making, creating a culture of dignity and respect, which are building blocks of positive discipline orientation. The present paper attempts to provide a comprehensive overview of the objectives and benefits of the same, laying special emphasis on incorporating positive discipline/teaching strategies( with focus on the age & stage of development) in classrooms for their effective management and consequential wellbeing of children.
Pages: 9-13 Nayanika Singh (Department of Psychology, Punjabi University, Patiala )
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