Volumes / Issues
Showing 1381 – 1392 of 1403 results Showing all 1403 results Showing the single result No results found
Filters Sort results
Reset Apply

Pages: 74-78
Navreet (Panjab University, Chandigarh)

The primary objective of the study was to examine the gender differences on the three social motives viz., Achievement (n Ach), Power (n Pow), and Affiliation (n Aff). The total sample consisted of 200 urban adolescent boys (n = 100, M age = 13.77, SD = .132) and girls (n = 100, M age = 13.84, SD = .123). The age range of the subjects, who were drawn from five coeducational schools of Chandigarh city, was 13 15 years. The Adapted TAT (after McClelland et al., 1953) was used for the measurement of the three needs. It consisted of 6 pictures which served as stimulus cues for eliciting stories from the subjects. The TAT protocols obtained were scored by the method of content analysis. The data were then subjected to t tests. Results obtained revealed that female adolescents were significantly higher than male adolescents on intrinsic achievement motivation, fear of success, fear of failure, and need for achievement. Male adolescents were significantly higher than their female counterparts on need for affiliation. The male group also scored significantly higher on hope of power whereas the female group was found to be significantly higher on fear of power. Results are discussed in terms of child rearing practices and changing gender roles. The findings areof particular relevance to Educational and Developmental Psychology.

Pages: 74-78Navreet (Panjab University, Chandigarh)

Pages: 69-73
Jagbir Singh Boora (Singhania University, Singhania )
Baljit Singh (Govt. College, Hisar)

The aim of study was to evaluate effectiveness of UGC Xth plan scheme of adventure sports among universities and colleges of India. An evaluative survey was conducted on a sample of 1959 subjects, selected on purposive sampling basis from universities and colleges of India. It was found that only 138 universities and colleges of 18 states and 3 UTs organized adventure sports activities for their students during UGC Xth plan period of adventure sports. Results of study further shows that in total 1932 men and women students from Indian universities and colleges participated in adventure sports activities during UGC Xth plan scheme period of adventure sports. Conclusion of various government and non government organizations surveys shows that there were 5762 universities and colleges in India recognized under 2(b) and 12(f) of 1956 UGC act excluding medical, agriculture and private universities and colleges during scheme period. Out of 1932 participants 1624 were male and 308 were female where as findings of study shows that 11867095 male/female students were enrolled with above 5/62 institutions during time period of UGC Xth plan scheme of adventure sports. Results of study concluded that organization level was 2.40 percent and participation level was 0.01 percent collectively as well as respectively among universities and colleges and their students in India during UGC Xth plan scheme period of adventure sports. Introduction of scheme in mid of the Xth plan and uneven organization / participation shows lapses in implication of this well structured plan. Even organization / participation first time in such a large country like India may be encouraged. It is suggested that for overall development, harmonious development and to build up confidence of Indian youth these games must be introduced more effectively in XIth plan by UGC for youths of India.

Pages: 69-73Jagbir Singh Boora (Singhania University, Singhania )Baljit Singh (Govt. College, Hisar)

Pages: 67-68
Archana (Department of Psychology, Singhania University, Pacheri, Rajasthan)

The current study is a controlled manipulation of the main processing requirements involved in continuous versions of the task that influence dyslexic and non-dyslexic readers' naming speeds. Continuous formats are the original formats used by Denckla and Rudel (1976a, b). In this format, items are presented in a 10 x 5 matrix, and the participant is required to name the items from left to right as quickly as possible, starting with the top lefthand letter and finishing with the bottom right-hand letter. The discrete format involves individual presentation of RAN items in a constant location. It therefore represents a less complex task, in which visual processing and retrieval of only a single item is required. Using this format, it is therefore possible to remove extraneous processing requirements involved in the continuous RAN, such as visual scanning and sequencing of multiple items (Wolf, 1991, p.128). Advocates of continuous formats argue, however, that it is precisely these additional processes that make RAN a consistent predictor of reading fluency.

Pages: 67-68Archana (Department of Psychology, Singhania University, Pacheri, Rajasthan)

Pages: 62-66
Raman Kumar (Department of Psychology, Public College Samana, Patiala)

In Employee engagement people employ and express themselves physically, cognitively, and emotionally during their role performances. The objective of this study is to compare employees of Public and Private sector organizations upon employee engagement and work environment. For this purpose 100 semi skilled employees, drawn from different units of public and private sectors organizations. T-ratio was used to examine the significance of difference between public and private sector employees upon their work environment and engagement at work. Results of this research indicate that public sector employees are high on emotional engagement as compared to private sector employees and private sector employees are high on work-pressure, control dimension of work environment as compared to public sector employees. The author has tried to make some implications based on this research which have been mentioned in this research paper.

Pages: 62-66Raman Kumar (Department of Psychology, Public College Samana, Patiala)

Pages: 60-61
Jaishree Jain (Department of Psychology, S.S.Jain Subodh P.G. Girls College)
Arvind Jinger (Consultant psychiatrist Psychiatric center, S.M.S. Medical College)

The study under report was conducted to assess the differential effects, if any, of Social aspects on the aggression. The sample consisted of 100 randomly selected children residing and studying either in rural set up or urban set up. The aggression scale (Opinas & Frankowski) was administered on children Muslim children in comparison to Hindu children scored higher on the above scale. The significant difference between the means of the two combinations was checked with critical ratio and was found to be significant at .01 levels, suggest the effect of social environment on aggression. Results are discussed in the light of previous studies.

Pages: 60-61Jaishree Jain (Department of Psychology, S.S.Jain Subodh P.G. Girls College)Arvind Jinger (Consultant psychiatrist Psychiatric…

Pages: 55-59
Jyotsna Yadav (Department of Management Studies, Singhania University, Jhunjhunu, Rajasthan)

India has an amorphous middle-class of about 300million people who can afford to by life, health and disability and pension plane products. Of this only 20% have insurance. Even in this small group who do have insurance, only 25% of their need and financial capacity is covered. The remaining 80% have no insurance cover. This paper shows that publicly disclosed mutual fund portfolio holdings contain valuable information about stock fundamentals and future returns. We develop a model to efficiently aggregate this information across actively-managed funds with differential skills to predict individual stock returns. It also understands that how financial markets are also affected by the 'financial behaviour' of investors. With the reforms of industrial policy, public sector, financial sector and the many developments in the Indian money market and capital market, Mutual Funds which has become an important portal for the small investors, is also influenced by their financial behaviour. Hence, this study has made an attempt to examine the related aspects of the fund selection behaviour of individual investors towards Mutual funds. It helps to understand the consumer behavior towards various financial services like insurance and mutual funds. The report enhances the knowledge on how various marketing concepts are learned. This paper will also help to understand the investors facet before investing in any of the investment tools and thus to scrutinize the important aspects for the investors before investing t hat further helped in analyzing the relation between the features of the products and the investors requirements. There is enough scope for the investors to invest money in mutual funds for the longer returns with a lesser risk factor. After analyzing the data we can say that a Mutual Fund is the most suitable investment for the common man as it offers an opportunity to invest in a diversified, professionally managed basket of securities at a relatively low cost. This study attempts to establish a model by which to measure attitudes and behavior towards investment risk when positive information is presented, investor perception on structured notes is lower with higher expected remuneration. The present study is descriptive in nature, as it seeks to discover ideas and insight to bring out new relationship. Research design is flexible enough to provide opportunity for considering different aspects of problem under study.

Pages: 55-59Jyotsna Yadav (Department of Management Studies, Singhania University, Jhunjhunu, Rajasthan)

Pages: 52-54
Sonia Verma (Singhania Unversity, Pacheri-Bari, Rajasthan)

The present paper attempts to integrate multiple perspectives on the links between corporate strategy and human resources strategy with the objective of giving Human Resource (HR) professionals working within an organisational context some pointers on how they can contribute to better integration of corporate and business strategy with HR strategy.

Pages: 52-54Sonia Verma (Singhania Unversity, Pacheri-Bari, Rajasthan)

Pages: 46-51
Anju Verma and Renu Bala (Haryana School of Business, Guru Jambheshwer University of Science & Technology, Hisar, Haryana)

This paper is based on the review of various research papers. The main focus of this paper is to observe “The Indian Life Insurance Sector in Present Scenario”. The paper is being divided into four parts. First part explains the role of the insurance sector in socio-economic development of an economy, role of the Insurance sector in the savings particularly in the long-term savings or investment. Second part of the paper explains the privatization and liberalization of the insurance sector and the history of the Indian life insurance. Third part explains the review of literature and methodology which is exploratory in nature. The data is secondary and collected from the various sources such as journals, annual reports, and websites from the year 1986 to year 2009. The fourth part of the paper which is the final part also, concludes the main findings of the study which are such as, after the privatization and liberalization of the insurance sector IRDA has huge responsibility very first to avoid all the pre nationalization speculation activities and concentration of insurance firms only to urban segment and secondly to avoid malpractices in the funds investment activities. As the insurance sector is very important part of the financial market and financial market stability play a vital role in the stability of the whole economy. On the other side the biggest challenge is to provide all the players (domestic or foreign) the “level of playing field”. To control other problems such as the “price-war” among the firms and simultaneously many developed countries insurance firms has reached almost at the saturation level now they can try to capture the maximum market share in India.

Pages: 46-51Anju Verma and Renu Bala (Haryana School of Business, Guru Jambheshwer University of Science…

Pages: 44-45
Kalpana Yadav (Department of Management, Singhania University, Rajasthan)

There are many vital and decisive dimensions for consumer behavior in celebrity endorsement. Reference group principles are useful in analyzing the usage of celebrities in advertisements. A reference group is one, which influences an individual's attitudes and values. There need not necessarily e face-to-face contact between the groups and the individual. Pepsi's association with cricket celebrities, for example, may result in these celebrities becoming role models for a number of youngsters involved or associated with cricket in terms of their accomplishments, attitudes or even lifestyles. It is this aspect which results in a lot of mileage for this specific brand which is associated with the celebrity. The youngsters may consumer more Pepsi because these celebrities endorse it.

Pages: 44-45Kalpana Yadav (Department of Management, Singhania University, Rajasthan)

Pages: 42-43
Vinod Kumar and Parveen Kumar (Singhania University, Rajasthan)
A. S. Boora (M.D. University, Haryana)
R.S. Hooda (CRM Jat College, Hisar, Haryana)

This paper explores how consumer develops beliefs about and preference for brands based on the information they process. The beliefs and preference define consumer's attitudes towards a brand in turn their attitude towards a brand often directly influence there brand evaluation and determine whether they buy it. Consumer purchase is very complex. It is influenced by many factors like attitude, beliefs, loyalty, perception, image, quality, price and so many. But attitude is considered as the most basic aspect which plays a vital role in purchase decisions. More marketers can attempt to change consumer attitude before they make a purchase to influence them to buy or they can change attitudes after a purchase to reduce any post purchase dissonance. This study is to know the consumer attitude towards dietary supplement The trend towards nutritional supplements are increasing very fast. Highly quality dietary supplement products are helping in filling the dietary gap that every one will have. This is the ira of communication where more and more information is available to the general public. People have realized the importance of dietary supplements so the demand for these dietary supplements is increasing day by day. Two types of consumer are taken like doctors and non -doctors to understand their attitude toward dietary supplements. Some of the important out comes are like profession plays very important role for usage of directory supplements, liquid dosage forms & good taste are two most accepted attributes of these products iron preparations are consumed to the maximum extent. Physician plays very important role for prescribing the dietary supplements.

Pages: 42-43Vinod Kumar and Parveen Kumar (Singhania University, Rajasthan)A. S. Boora (M.D. University, Haryana)R.S. Hooda…

Pages: 39-41
Rajwanti Sharma (Department of Commerce, V.A.K. (P.G.) M. Bahadurgarh, Haryana)
Jai Pal Sharma (Department of Commerce, G.B.D.College, Rohtak, Haryana)

Marketing is everywhere. formally or informally, people and organizations engage in a vast number of activities that could be called marketing. Good marketing has become an increasingly vital ingredient for business success. And marketing profoundly affects our day-to-day lives. It is embedded in everything we do-from the clothes we wear, to the Web we click on, to threads we see. Environmental issues have gained importance in business as well as in public life throughout the world. It is not like that a few leaders of different countries or few big renowned business houses are concerned about the day to day deterioration of oxygen level in our atmosphere but every common citizen of our country and the world is concerned about this common threat of global warming. So in this scenario of global concern, corporate houses has taken green-marketing as apart of their strategy to promote products by employing environmental claims either about their attributes or about the systems, policies and processes of the firms that manufacture or sell them. Clearly green marketing is part and parcel of over all corporate strategy; along with manipulating the traditional marketing mix(product, price, promotion and place) , it require an understanding of public policy process. So we can say green marketing covers a broad range of activities. Different writers has given different definition about green marketing which tried to cover all major components of green marketing. This paper will attempt to introduce the terms and concept of green-marketing; about the importance of green marketing; examine some reasons that make the organizations interested to adopt green marketing philosophy; it also highlights some problems that organization may face to implement green marketing and it's managerial implications. Last but not the least the paper “Green Marketing A New Concept In Changing Times”, is a conceptual paper on green marketing, which is an emerging area of interest. There is a need of paradigm shift in the way the management institutes and business- houses think about their role in attaining sustainable development.

Pages: 39-41Rajwanti Sharma (Department of Commerce, V.A.K. (P.G.) M. Bahadurgarh, Haryana)Jai Pal Sharma (Department of…

Pages: 36-38
Sonia Verma (Department of Management, Singhania University, Jhunjunu, Rajasthan)
Jugesh Aspal (IIMT Group of Institutions, Meerut)

This study proposes a new integrative model to explain citizenship behaviors in the organization by pointing out its characteristics and different aspects. The theoretical approach was based on four sub-models consisting of common meaning: 1 The demographic model 2 Tthe environmental/political model 3 The structural model, and 4 The situational model. The direct relationships between the four models and OCBs were examined together with the analysis of formal behavior expected of employees in the organization. The study also tries to examine the relative correlations of the four models with each other, trying to asses the contribution of every sub-model to the explanation of OCBs. The basic argument of the study is that different relationships can be established between the four sub-models and the dimensions of OCB. The basic hypotheses of the study are: 1 Employees acting politically outside the organization will also tend to do so in the organization 2 Employees taking part in the organizational decision-making process will tend to perform more OCBs as compared with those who do not feel involved in the decision-making process 3. Job satisfaction is related positively to different dimensions of OCB; (4) Organizational commitment is positively related to different dimensions of OCB. The generalizability of this study to the private sector and to different kinds of organizations is also reviewed. Recommendations are made for further research that could shed more light on OCBs as a unique phenomenon at work. Therefore in this research only the link between OCB and Organization has been covered in the light of the above study of the subject matter. The researcher has also tried reveal all the hidden aspect not been uncovered earlier in this regard.

Pages: 36-38Sonia Verma (Department of Management, Singhania University, Jhunjunu, Rajasthan)Jugesh Aspal (IIMT Group of Institutions…
1...115116117