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Social Media Addiction and Self-esteem among University Students

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Page: 157-162

Vaishnavi1, Swapnil Sinha2, Sakchham Shukla3, and Prakriti Singh4 (Department of Psychology, University of Lucknow, Uttar Pradesh1,2,4 and Department of Psychology, National Post Graduate College, Lucknow, Uttar Pradesh3)

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Page: 157-162

Vaishnavi1, Swapnil Sinha2, Sakchham Shukla3, and Prakriti Singh4 (Department of Psychology, University of Lucknow, Uttar Pradesh1,2,4 and Department of Psychology, National Post Graduate College, Lucknow, Uttar Pradesh3)

Social media addiction is adversely impacting Self-Esteem by fostering comparison and validation-seeking behavior, ultimately diminishing overall well-being. Social media’s impact on Self-Esteem varies, with some studies linking heavy use to lower self-esteem, while others show minimal or positive effects, influenced by factors like social comparisons and usage patterns. This research examines how social media addiction affects the self-esteem of university students using a quantitative correlational design. A total of 100 participants including 33 males, and 66 females data were collected via an online survey using the Rosenberg Self-Esteem Scale (Rosenberg, 1965) and the Social Media Addiction Scale Student Form (Sahin, 2018). The hypotheses suggest that male university students will show more Social Media Addiction and higher Self-Esteem than female students and that there will be a negative relationship between Social Media Addiction and Self-Esteem. The results showed no significant gender difference in Social Media Addiction (t = 0.238, p = 1.671) or Self-Esteem (M = 18.21 for males, M = 18.72 for females, t = 0.32, p > 0.05), rejecting the hypothesis that males have higher addiction or Self-Esteem. A moderate negative correlation (r = -0.425) between Social Media Addiction and Self-Esteem was found, supporting the hypothesis.