Factors affecting advertisement in consumer behavior

Pages: 235-237
Virender (Research Scholar, Singhania University, Rajasthan)

Advertisement has become a very important phenomenon. It both stimulates consumption and economic activity and models life-styles and a certain value orientation. Everyone seems to hold an onion about various aspects of advertising ranging from amusement and admiration to cynicism and condemnation. Nearly everyone in the modern world is influenced to some degree by advertising. It is used to sell products and services as well as to promote causes and deal with societal problems such as alcohol and drug abuse. The present paper review effects of advertisement and factors affecting advertisement.