Print vs. online news readership in India

Pages: 524-528
Rajneesh Ahlawat (Department of Bus. Admn., Chaudhary Devi Lal University, Sirsa, Haryana)

While circulation numbers continue to grow across all editions of newspapers, this is more evident in the regional editions, which seem to have a very strong brand following. While the ‘instant news’ era of 24 hour news channels on television has had its impact on the circulation numbers of newspapers, it is evident that India still ‘wakes-up’ with a cup of tea and the newspaper. The highest circulated daily in India still remains a regional language newspaper. At the national level, the English language dailies rule. A trend that is picking-up is that of the digital edition of newspapers.