A Study on Factors Influencing Decision of Customers Purchasing Life Insurance Product with Reference to Education Group in Gujarat Region (Chi-square Analysis Approach)

Page: 170-176
Kalpeshkumar B. Prajapati (Department of Employment and Training, Industrial Training Institute, Mansa, Gujarat)

The rationale of the study is to factors influencing the decision of customers purchasing life insurance product with reference to education group in the Gujarat region. The study has used descriptive research design. Primary and secondary data are used, primary data collected from structured questionnaires from 1505 respondents and secondary data collected from book, research articles, newspapers and websites. 30 factors have been identified, which influenced decision of customers to purchase life insurance product with reference to education group. The present study emphasize on chi-square analysis approach. Various hypothesis testing have been done with reference to education group. This study identified dependent and independent variables on the purchasing decision for life insurance products with reference to the education group.