A study on factors affecting mobile application usage

Pages: 415-418
Gautam Parmar and Alpesh Leua (ASPEE Agribusiness Management Institute, Navsari Agricultural University, Navsari, Gujarat)

The smartphone has changed human life to great extent. The mobile application isone of the preferred way of accessing internet technology on mobile. The present study aims to investigate factors affecting mobile apps usage. To achieve objectives the structured questionnaire was used and total 79 respondents were surveyed. It was found that all the users were using smart phone. The majority of respondents were prefer mobile application over website and spending Rs. 250-500 on mobile. The respondents prefer to download the free mobile applications on their mobile. To find out factors affecting on mobile application usage, the exploratory factor analysis was carried out and the factor analysis yielded five major factors. The factors are Perceived Benefits (Usefulness), Self-Efficacy, Privacy/ Perceived Risk, Status (Personal factors) and Peer Influence.