IAHRW International Journal of Social Sciences Review
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Pages: 223-228 The purpose of the present study was to examine sexist lyrics in the most popular Bollywood item songs. Patriarchy and sexism are strengthened by cultural practices, which then effect mainstream cinema and songs. These go forward to influence the audiences that consume them. Songs are especially interesting because they do not require a visual medium to be consumed, and can be involuntarily consumed in public places and through the radio. Certain songs are also more popular than their parent movies, and item songs are a genre of songs which are very prevalent in India. These songs not only visually depict women as a product of the male gaze, but also have lyrics which are both overtly and covertly predominantly sexist. A list of the most popular Bollywood item songs was prepared, and English translation of these songs was obtained from 3 different websites (www.bollynook.com, www.filmyquotes.com, www.bollymeaning.com). Thematic analysis was used for the interpretation of the data. Patterns relating to sexism were identified, and 'stalking', 'sexualisation', 'objectification' and 'stereotypical portrayal of genders' were the four themes derived from the sexist lyrics. |
Pages: 1-5 Creativity is the demand of the 21st-century. it gives birth to all the discoveries, interventions, and development. India being a developing country, raise a requirement of its youth to be more creative. Educators and counselors should identify, appreciate, and encourage different styles or techniques of creativity to enhance their students or clients' productivity. The diverging thinking module aims the same. it comprises of two strategies, i.e., brainstorming and SCAMPER. Creativity scores were measured through the non-verbal test of creativity. Pretesting and post-testing design were used for the collection of data. The results revealed that the module was effectively abled to influence creativity |
Pages: 6-8 Harley-Davidson is an American automobile giant with specialization in world acclaimed motorcycle manufacturing and selling business since 1903. Gurgaon, Haryana based Harley-Davidson India that started as wholly owned subsidiary of Harley-Davidson in August 2009 is on the verge of winding up its operation in India. It has faced fierce competition from Indian motorcycle manufacturer Royal Enfield and also from other cruiser bike producers such as Bajaj, Suzuki, Jawa, TVS, etc. Sales performance was lacklustre in the financial year 2019 and in the first quarter of 2020 iconic motorcycle didn't fare well in sales. India of late turned out to be worst performing market in international business context for Milwaukee based automobile maker. The company turned regressive volume as well as profitability wise. Isolationism approach didn't work well for the company in India which had been tactfully avoided by KTM and BMW. Indian customers were not happy with suspension and chassis of HarleyDavidson bike as it was not fit for pothole ridden roadways. The numerous faults were highlighted in social media which impacted credibility of the bike and manufacturer. Lack of growth prospect led to exit decision for American bike maker in India. Decimated purchasing power in the wake of COVID 19 outbreak dealt the mortal blow to automobile showstopper. |
Pages: 9-12 In today's time, youngsters spend ample time onscreen and consider it as a means of recreation. There is an exponential experience of psychological issues like dejection and helplessness, when they are exposed with internet access. This study aims to provide a systematic review of published researches on the internet addiction and psychological Well-being among adolescents'. The result of various studies highlighted the deleterious impact of internet addiction on individuals' mental health. In addition to this, persistent exposure to social networking sites further contributes to behavioural issues among youngsters |
Pages: 13-16 The present research aimed to investigate the relationship between gender bias and values of the participant. Rokeach (1973) have defined values as “enduring beliefs that a specific mode of conduct or end state of existence is personally or socially preferable to an opposite or converse mode of conduct or end state of existence.” Sex differences in child rearing are very well known in south East Asia's developing countries. It is particularly pronounced in India. Child of rearing values assigned or attached with male and female child differently. Therefore the present research attempts to understand the relationship between gender bias and values of females. The data was collected on 300 females from private corporate sectors, using the scale of gender bias and portrait value questionnaire revised version. Correlational analysis was used for analyzing the participant's responses. |
Pages: 17-23 Narrative identity is the notion that an individual forms an identity through the construction of life events that provides them with some meaning and purpose. Similarly, gender is a very central part of individual identity. This paper reviews the topic of gender identity in personal narratives. It explores the prevalent literature centered on these two constructs and reviews their role in individual development across the life span. Narrative identity development has many different facets that can lead to the exploration of how gender and gender identity might shape this narrative. While extant research has explored gender differences within the personal narrative, however, there is limited research on gender identity in personal narratives. This paper reviews the literature involving gender identity and the narrative identity to create a cohesive account of how gender identity and the narrative identity work together in the development of a continuous sense of self in the personal narrative. |
Pages: 24-28 Mental health is similar to maturity and maturity is arisen from time and responsibilities. If a person cannot play a sufficient role according to time and responsibilities, they cannot be mentally or emotionally healthy, if individuals are unemployed. Several studies have revealed an association between unemployment and mental health and shown that unemployment can affect people's emotional maturity differently. The aim of this present paper was to study the emotional maturity of the employed and unemployed graduates. The sample consisted of 200 graduate students from different areas of Aligarh district in U.P., in which 100 employed (50 male & 50 female) and 100 unemployed (50 male & 50 female) graduates. The sample was selected through random sampling method, in which the age range of the selected subjects were 20 to 30 years. The scale of Emotional maturity was used to data collection which was developed by (Singh & Bhargava, 1990). To find out the significant difference between employed and unemployed graduates calculated the mean, standard deviation (SD), and t-test. The findings of the study revealed the significant difference between employed and unemployed graduates. |
Pages: 29-32 The aim of study was to assessment of the family burden in schizophrenia. The present study was conducted on 25 schizophrenic patients and his / her family members in the out-patient department of Gwalior Mansik Arogyashala, Gwalior, in the age group of 21-45 years of either sex, diagnosed by ICD-10 criteria for patients and minimum 21 years age of either sex for informants and who has been with continuously for the last two years and spending a lot of time and emotional support providing to the patients. Result indicate that family members experience less burden after they were assessed after six months of follow-up. |
Pages: 33-40 In the beginning of 20th century, the technological advancement in medical sector has lead to the increase in the percentage of the advanced age population. Now due to fall in fertility rate, better nutritional conditions, improvement of basic public health services, and control of infectious diseases the number of aged people has increased. The present study was conducted on 200 dual earner respondents through judgment sampling. Data was collected through a questionnaire developed by Fusun et al. (2011) named as AAS (Ageism Attitude Scale). The findings revealed that there was a positive ageism attitude among working couples. Respondents agreed that physical appearances of elderly people look weak and fragile. Elderly people should not be paid less in their work lives. Working couples agreed that elderly people should not go on travelling by their own family should accompany them so that they could spend quality time with them. Further, it was also found that both males and females equally respect their elders. Working couples were not able to spend enough time with their elders but still they care and think about elders' benefit. Young people should be guided in the family from childhood that aged people are the assets for the family not a economic burden on the family. For this the government should make the strong retirement plans, pension schemes, and old age homes so that youngsters should take their elders as a integral part of their society. Faking of emotions of respect, care should not be developed rather it should be felt within. |
Pages: 41-44 The technology development in agriculture has been rapid resulting in development of tissue culture technique. South Gujarat is the main banana producing hub in Gujarat. Banana is mainly grown in Bharuch district of South Gujarat. The present study was carried out to estimate resource use efficiency of banana crops. The study revealed that the overall average elasticity, co-efficient of multiple determination and return to scale it could be said that gross income of banana crop increased proportionately with an increase in the area under banana cultivation, planting material and total human labour. The ratio of MVP to MFC for all resources were less than one except area under banana cultivation which indicating that there is a need to reduce expenditure on it and increase the expenditure on area under banana cultivation for optimum profit. |
Pages: 45-51 The present study aimed at examining the seven sub variables of psychosocial stressors (i.e. strained interpersonal relationship, excessive responsibilities, financial constraints, marriage related stress, health related problems, adverse situations and perceived threat)as correlates of coping behavior (i.e., problem focused coping, emotion focused coping, & avoidance coping) among male and female bureaucrats of Himachal Pradesh. The sample comprised of 175 bureaucrats (128 male & 47 female bureaucrats). For the purpose of collecting data from the selected sample of bureaucrats two scales have been used, i.e., ICMR Psychosocial Stress Scale (Srivastava, 1992) and Cope Inventory (Carver, Scheier, & Weintraub, 1989). Correlation and regression analyses were carried out to see the effect of psychosocial stressors on coping strategies among the selected officers. The results revealed that:1. Psychosocial stressors in terms of strained interpersonal relationships, health related problems and adverse situations were found to be negatively and significantly related to problem focused coping among male bureaucrats. Secondly, health related problems and perceived threats were negatively and significantly related to emotion focused coping among male bureaucrats. Among female bureaucrats no significant correlation emerged between seven sub variables of psychosocial stressors and three sub variables of coping behavior |
Pages: 52-57 Covid-19 pandemic has compelled many nations to impose strict social isolation guidelines as infection control measures. In India, a nation-wide lockdown was imposed in order to prevent community spread of the virus. This has initiated a surge in emotional and psychological distress, along with excessive reliance on internet use to cope with the same. This study aims at assessing the effect of lockdown on internet use. A semi-structured proforma circulated as a Google Form was used to collect the demographics and assess the severity of internet use in 200 participants, both prior to and during lockdown. Problematic and Risky Internet Use Screening Scale (PRIUSS) was used as the assessment tool. Data was analyzed using SPSS 26.0. Mean age of the participant group was 38.42 years. Most of the participants used their cell phones (mobile devices) to access the internet and mostly for the purpose of online socializing. One third of the population spent more than 4 hours online/day besides academic or work purpose. Up to 70% of the population reported to have experienced benefits of online surfing, while around 30% reported an experience of harmful effects. 62% of the population felt that the lockdown had significantly affected their pattern of internet use. Severity of internet use was found to be significantly higher in all the individual factors under PRIUSS during lockdown, as compared to prior to lockdown (p |
Pages: 58-62 The study investigated the current knowledge and practice of female sex workers on HIV/ADIS risk reduction options in woldia Town, Ethiopia. The study employed descriptive research design. The quantitative survey involved 140 female sex workers were selected by using simple random sampling techniques. Ethical approval was taken that adopted from EBSS (2005) questionnaire was used for data collection. Frequency, percentage and binary logistic regression were used to analyse the data. The finding of the study shows that looking for a job, disagreement in the family, death of parents, peer pressure and attracted by town life were indicated as a major pulling and pushing factors for sex worker engagement. Majority of respondents have aware about of HIV/ADIS and practices HIV/ADIS risk reduction options. Moreover, age, alcohol use, difficulty to negotiate with clients to use condom and disapproval of clients to use condom were significantly predictors of consistent condom uses of FCSWs. Current study recommended that life skills training and existing strategies that enable sex workers to develop skills that help them resist the pressures that come from their clients and to help to support themselves needs to be part of the intervention programs. |
Pages: 63-67 Cancer, a dreadful disease, is considered as one of the top most causes of deaths around the globe. It isthe turning point in the life of the patients and their families. The diagnosis of cancer has a great impact on psychological and physical level. Social support plays a significant role in the life of an individual as it provides a feeling of security, sense of belonging, and it is increases self-worth of the patients. Health procrastination, or in other words, a delay in health examinations/checkup creates trouble in the life of an individual at the later stage. If a person reduces the attitude of procrastination and receives appropriate social support, he/she is more likely to flourish. Healthy Diet Procrastination Scale (HDPS) by Mohsen and Timothy, The Multidimensional Scale of Perceived Social Support (MSPSS) developed by Zimet et al. (1988) and Flourishing Scale (Diener et al., 2010). Sample size was 100 cancer patients. Pearson moment Correlation and Multiple RegressionAnalysis (stepwise) was used. |
Pages: 68-73 Socio-demographic variables are important parameters of stigma towards people with alcohol use disorder. The present study explores whether the attitude towards alcohol use disorder is shaped by the belief system, along with focusing on the relationship between belief and attitude. It also investigates whether such attitude depends on the effects of sex and profession of the vignette, resulting in stigma. The study included 565 college-going students pursuing their graduation or post-graduation studies, age ranging 19 to 23 years. Participants were administered a Personal Information Schedule, Belief Towards Mental Illness Scale and Attitude to Mental Illness Questionnaire in modified form, consisting of short vignettes. Astructured interview was conducted to explore the cause behind the differences in the attitude of the participants toward alcohol use disorder. Descriptive and Inferential statistics were done. The transcripts of the interview were qualitatively analysed in terms of Open and Focus Coding. Finding shows profession, sex and their interaction effect have significant impact on attitude towards alcohol use based on the story of vignettes. Association of dangerousness and poor interpersonal relationship skills with the negative attitude towards alcohol use disorder were found. Qualitative Analysis revealed the impact of socio-cultural and demographic factors, in shaping the participants' attitude towards alcohol use disorder. The present study reveals that socio-cultural and demographic variables determine the beliefs and attitudes, thereby resulting in the social discrimination, which need to be considered while designing therapeutic intervention |
Pages: 74-78 A major factor of increasing violence in a country like India is due to Impulsivity, which has been considered as a quick way to resolve issues. Other than themselves, people are not even concerned about a tiny ant besides them. And, as a result they have engaged themselves in the art of not thinking before action. This has led to a reduction in their ability to think and behave in a productive manner which is acceptable to the environment. So, for taking into consideration of the major factor of Impulsivity, The Barratt Impulsiveness Scale (BIS-11) (Patton et al., 1995) was used to examine the various other factors in impulsivity like Attention, Motor, Self-control and Cognitive Complexities, Perseverance, Cognitive Instability of one's Behavior, with the age group (18-25 years). The Results were measured for significant levels with the help of statistical tool named as Independent sample t-test between Males and Females, thereby, taking an effort towards finding out the reason and some measures to reduce the Impulsivity in the society. |
Pages: 79-87 Forty million of Indian population is middle class, the fastest growing segment and is considered as central for the country's development. Career is indeed one of the contributing factors for the development hence it's important to understand the career perception of the young adults of this growing middle class which can contribute for a better future. The rationale of the study is to understand how mid socio economic status effects the perception of career since they have lesser resources compared to high socio economic but higher ambitions in life. The sample was screened and selected using kuppuswamy socio-economic scale; purposive sampling method was adopted for the study. The sample consisted of 60 participants, both males and females from the cities of Bangalore. A semistructured interview schedule developed by the researcher was used to collect the data. The interview schedule consists of a string of questions, listed under five areas of study, namely, economic challenges, extent of exposure, social pressure, family influence, and your opinion which is seen to have a direct connection with the mid economic status. Thematic analysis was used to analyse the data. The findings of the study show that there is a difference between the young adults of lower middle class and upper middle class in making career decisions.a |
Pages: 88-96 It is reported that India is the largest producer, consumer and importer of pulses in the world. And the country accounts for 25 percent of global production, 27 per cent of world consumption and 14 percent of imports. The significance of agriculture sector could be gauged from the fact that though agriculture and allied sectors accounts for only 18 percent of India's GDP, more than half of the country's workforce depend upon for their life and livelihood in these sectors. Along with the faster urbanisation and modernisation in India, the agrarian base in the country was declining, much more than anticipated over the last one decade. During the field visits and interactions by the author with the farmers across the country during the last one decade, it was noted that not many youth get attracted towards agriculture. This aspect becomes more significant as the Government of India has set a target of doubling farmers' income by the year 2022. It is in this context that this paper discuss and analyse about the challenges, opportunities and the way forward of 'Youth in agriculture' in the traditional agrarian state of Bihar, especially in the post-COVID-19 scenario. |
Pages: 97-99 The main purpose of this study was to examine situations of human trafiking with particular reference to South Wollo zone, Amhara regional state. Crosse sectional research design was applied and 40 Participants were took part in the study using availability sampling technique. This means those who were available at agar Ethiopia refugee's camp during the time of data collection were inculcated into the study. The required data was collected through questionnaire and interview and then data was analyzed by using both quantitative methods such as one sample ttest and percentage as well as qualitative methods like thematic analysis. The finding of this study in on one sample t- test revealed that, the status of human trafficking, in the sample zone is high; there is increment of migration of Amhara dwellers from their native area to Areb countries. The root causes for the outbreak of human trafficking is linked with economic reason, be fool of brokers, inappropriate contestation among parents who live in the same geographical area. In line with the consequences of human trafficking, the trafficked have encountered different challenges such as exploitation of money for brokers, rape by brokers as well as paymasters as well their relatives and assassination too. Among these, rape is the most common one that the majority of trafficked are faced. In conclusion, trafficking of people in south wollo zone is increasing from time to time and seeks urgent consultations from professionals hence, professionals should provide counseling service for victims and rehabilitate them as well as concerned bodies like Ministry of labor and social affairs have to consult about the horribleness of migration for others who decide to exile in the near future. |
Pages: 333-335 Apre-post research design has been used to explore the effect of Ujjayi Pranayama on Anxiety. Total 60 participants were chosen through accidental sampling from Dev Sanskriti Vishwavidhyalaya, Gayatrikunj, Haridwar. Sinha's Comprehensive Anxiety test (SCAT) was used to obtain the scores on anxiety. 15 Minutes of Ujjayi Pranayama was given to the participants for 45 days on daily bases in the evening. t-test has been used to verify the hypothesis .Results indicates that Ujjayi Pranayama reduces the level of anxiety. |
Pages: 336-339 This study compared the social intelligence and prosocial behaviour among the police men in rural police stations and police men from armed police wing. The Kerala state police is the state police for the Indian state Kerala and is responsible for state wide law enforcement. The work motto of Kerala police is Mridhu Bhave Drida Krithya, (Sanskrit for “soft in temperament, firm in action”). As a responsible group of public servants, police men should express service beyond their salary motive. Here is the relevance of this study lies, because the sample of this study includes a group from the beginning of their career as police men and a group who are in their middle ages of career. Through comparing social intelligence and prosocial behaviour among these two groups, we will be able to understand the difference between these two groups of police men through which we can identify the growth of mankind in police throughout their career. . The study sample consisted of 120 police men (60 each) from the two categories, distributed in three different districts of Kerala (Ernakulam, Idukki, Alappuzha, Kottayam). The Social Intelligence scale by Chadda and Ganesan and Adult's Prosocialness scale by Capara et al. were applied in the study. The result of the study indicates that, there exist a significant correlation between prosocial behaviour and social intelligence and also there is a significant difference in prosocial behaviour and social intelligence among rural Police men and armed Police men. |
Pages: 340-342 With more and more studies indicating the problems of traditional farming and the health complications, there is an equal number of studies showing that organic agriculture is a sustainable model of farming, which enhances the health of people as well as safeguards the biodiversity and animals in those areas. The objective of this research is to analyse the effect of gender on the preference of organic products among adults. Asurvey with a randomly selected sample was conducted in the tri-city (Chandigarh, Mohali, Panchkula). A self-structured survey was used to determine the preference for organic farming in 80 adults, of which 40 were males, and 40 were females between the age group of 30 to 50 years. This questionnaire consisted of 30 items, based on three major parameters (i.e. availability of organic food products (such as fruits, vegetables, and grains) in the market; the belief in the associated health benefits of these food products; social influence on the purchase of organic food products) consisting of 10 items each. The results indicated that the stated hypothesis, i.e. “Male adults will have a higher preference for organic farming than their female counterparts” is accepted and stands proved. Since it is probably the first of its kind survey in the Indian context, where an attempt has been made to study differences between male and female adults on organic farming using a relatively small sample, further research needs to be undertaken on a larger sample to authenticate the same. |
Pages: 343-344 This study tries to analyse the problem of drug addiction in Punjab which is serious and sensitive issue. The study found that the problem of drug addiction has reached alarming proportions and which further led to many socioeconomic and health problems in Punjab. Indeed, many implications and strict rules have been laid by concerned governmental agencies against the rising trend of addiction, yet the problem seems to persist and is increasing. Thus, to combat this crisis government should adopt various measures with strict rules. |
Pages: 345-348 The purpose of this review was to study the impact of corona virus (COVID-19) on mental health and its coping |
Pages: 349-351 Emphasis of corona virus coverage has been on “corona warriors”- doctors, paramedical staff, police and the lot; |