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Pages: 39-41
Jyoti Rani and P.S. Malik (Department of Sociology, College of Basic Science & Humanities, CCS Haryana Agricultural University, Hisar, Haryana)
Satnam Kaur (DHRM, CCS Haryana Agricultural University, Hisar, Haryana)

Education has significant contribution to farmer's awareness. Family education affects socio-economic and cultural life of an individual, his attitude and awareness towards life and society. Level of family education had affected adoption of agricultural practices . So family education of the respondents was taken for examination in the present study. The present study was conducted in rural agricultural Haryana. For the purpose, four districts namely Sonipat, Gurgaon, Kurukshetra, and Hisar were selected on the basis of highest area under vegetable cultivation. From each selected district, one tehsil was selected. Seventy five respondents from each tehsil were randomly selected for the purpose of data collection. Respondents were personally interviewed using well structured schedule. The data reveals that majority of the respondents had family education up to matric (56.33%) followed by up to graduation (25%) and illiterate (16%). Only about 3 per cent of the respondents had family education up to graduation and above. Those who were belongs to more educated family were more prone to change and adopted new scientific techniques more than compare to less educated family and innovative farmers who were diversified to vegetable cultivators were belongs to more educated family as compare to the traditional farmers. Though Association of scientific technique of farming and Innovative vegetable cultivators were found to be positively associated with higher family education,

Pages: 39-41Jyoti Rani and P.S. Malik (Department of Sociology, College of Basic Science & Humanities…

Pages: 35-38
Neetima Batra, Beenu Sehgal, and Manju Mehta (College of Home Science, CCSHAU, Hisar, Haryana)

Water quenches thrust next only to air water is essential for the life of plants, animals and human beings. Drinking water is an absolute necessity, its quality being as important as its availability. Consumption of unsafe drinking water contributes to the 4 million annual cases of diarrhoeal cases worldwide. This study aimed to determine the knowledge and practices of water purification and to assess the quality of drinking water at the point of use at Hisar city of Haryana state A total of 100 respondents from a corresponding number of households were selected through a multistage sampling method. Data was obtained with the use of well structured interviewer administered questionnaire. Water works water supply is the main source of water in the both localities selected. less than 50 percent of the respondents believed that hand pump water is good for drinking in sector 15-A locality where as old city housewives were preferring water works water for drinking (56.0%). Cent percent of the respondents were aware of boiling technique as a method of purification.60 to 70 percent respondents were aware about use of muslin cloth, potassium permanganate , alum and Bleaching powder as a source of purification in Old city where as percentage was little bit high in sector's people. In general 82.0 % respondents were using water filters in their home in both the locality.

Pages: 35-38Neetima Batra, Beenu Sehgal, and Manju Mehta (College of Home Science, CCSHAU, Hisar, Haryana)

Pages: 31-34
Palak Agarwal, Rahul Chhugani, and Vedant Wanchoo (Anil Surendra Modi School of Commerce, Narsee Monjee Institute of Management Studies, Mumbai, Maharashtra)

This paper measures the brand value of the American cereal brand “Kellogg” that sells cereals and convenience food worldwide at a premium, generating high profit margins for the company. It uses brand valuation approaches in order to arrive at a monetary value for the brand “Kellogg” by analysing the financial advantage the company possesses because of the brand name. Kellogg's Co is compared to Post Holdings Inc., a generic cereal manufacturing company. Generic operating margin approach, Generic return on capital approach, Generic excess returns approach and Relative valuation are four valuation approaches used to get a valuation range for the “Kellogg” brand. After using these techniques, we arrived at a brand value range of $10661 million to $21000 million for Kellogg's Co.

Pages: 31-34Palak Agarwal, Rahul Chhugani, and Vedant Wanchoo (Anil Surendra Modi School of Commerce, Narsee…

Pages: 28-30
Deepshikha Bishnoi (Independent Researcher, Psychology, Hisar, Haryana)
Dalbir Singh Saini (District Social Welfare Officer, Hisar, Haryana)

Bullying is a serious problem with negative consequences for both the aggressor and the victim. Studies have shown that more boys than girls engage in, and are subjected to, physical and direct verbal bullying, while indirect and relational bullying is experienced to an equal extent by boys and girls (Craig, 1998) or to an even greater extent by girls (Crick & Nelson, 2002; Juliano et al., 2006). There are consistent discussions about the gender difference in aggressive behavior and bullying behavior among school students. The present paper reviews on gender differences in school bullying and victimization and their consequences.

Pages: 28-30Deepshikha Bishnoi (Independent Researcher, Psychology, Hisar, Haryana)Dalbir Singh Saini (District Social Welfare Officer, Hisar…

Pages: 24-27
Priya Makkar, Saorj S. Jeet Singh, N. Pruthi, and N.M. Rose (Department of Clothing and Textiles, College of Home Science CCS Haryana Agricultural University, Hisar, Haryana)

Farm workers need a lot of attention regarding their clothing as application of pesticides has steadily increased. Wearing the proper clothes at work can help to prevent some injuries to the body. Various farm jobs require different types of clothing. These should not only protect the body, increase safety and health but also should improve workers job efficiency and allow the wearer, maximum use of senses. The problems cannot be completely eradicated but can be solved up to some extent through specially designed 'Functional Clothing' that may prove to be a boon for the farmers. Here an effort has been made to design and construct functional clothing for farm workers.

Pages: 24-27Priya Makkar, Saorj S. Jeet Singh, N. Pruthi, and N.M. Rose (Department of Clothing…

Pages: 20-23
Kanika Choudhary (Department of International Human Resource Management, Royal Holloway College, University of London, UK)

The research has been carried out in a highly structured and organised manner. It has been designed in such a way to give an overview of the top 10 business schools of India focusing on their campus recruitment and selection procedure. The main objective of this study attempts to reveal the methods and processes involved in the campus placements of the top ten schools and how the organisations act as recruiters there. Thus, few organisations were also approached in order to get a clear idea about the desired questions. A qualitative methodology has been used throughout the study which aimed at reviewing the whole course of actions involved in the establishment of campus placement programs at the institutes and the organisations visiting them. The interviews gave a direct significance to the research and add value to address the issues concerned.

Pages: 20-23Kanika Choudhary (Department of International Human Resource Management, Royal Holloway College, University of London…

Pages: 16-19
Parul Gill (Department of Home Science, I.B. (P.G) College, Panipat, Haryana)
Saroj S. Jeet Singh (I.C. College of Home Science, CCSHAU, Hisar, Haryana)

The present study was conducted to assess the market potential of traditional textile oxen handicraft articles of Haryana after modifying some selected articles for contemporary use. An exhaustive list of traditional oxen handicraft articles was compiled with the help of elderly rural women. Maximum possible articles were collected from villages. Two articles viz. Bailari and Aather were selected for modification to suit contemporary tastes. Experts were consulted on how to improve these articles to achieve a modern look. Following experts' suggestions, the selected articles were recreated. Bailari was replicated in miniature form for decorative purposes. The distinct appliqué work of aather was imitated to create stylish cushion covers. The prepared articles were assessed for marketability by 200 respondents including Indian as well as foreign visitors and stall owners/exporters at the International Trade Fair, Delhi. Bailari, with WMS 3.33, was found to have excellent market potential while overall acceptability of cushion cover was found to be good with WMS 2.50.

Pages: 16-19Parul Gill (Department of Home Science, I.B. (P.G) College, Panipat, Haryana)Saroj S. Jeet Singh…

Pages: 11-15
Chandrani Sen and Mandakini Rathore (Department of Psychology, The IIS University, Jaipur, Rajasthan)

Top performing employees want to work for organizations that provide opportunities that utilize their potentials/abilities fully. The purpose of the present paper is to examine the relationship between various dimensions of Perceived Ethical climate and organizational commitment among employees working in the IT sector. 80 employees provided their responses on ethical climate and organizational commitment. The results revealed that perceived ethical climate has a significant relationship with organizational commitment. It is evident from the results that caring turned out to be the most significant contributor in relation to organizational commitment. Employees show more commitment towards their organization when they work in an environment where employees are sincerely interested in the well being of each other. The ethical climate is critical to the IT sector as it impacts employee's performance and commitment. It can be suggested that organizations can increase commitment by influencing an organization's ethical climate.

Pages: 11-15Chandrani Sen and Mandakini Rathore (Department of Psychology, The IIS University, Jaipur, Rajasthan)

Pages: 07-10
Lata Pujar and Krutika Chanda (Department of Human Development and Family Studies
College of Community Science, University of Agriculture Science, Dharwad, Karnataka)

Aptitude is a condition or set of characteristics regarded as symptomatic of an individual's ability to acquire with training some usually specified knowledge, skill and set of responses. Aptitude tests in today's competitive world; it helps school students throughout their lives and has a really huge impact on their outlook towards life. This study is taken on school students to know their potential so that it helps them in choosing their career and to select the different streams for their future. Hence the study was undertaken with objectives to know the aptitude of urban and rural school students and to know the differences on aptitude dimensions. The samples were selected from two urban and two rural schools among which were 40 urban and 40 rural school students were randomly selected from 9th and 10th standards. The data was collected using differential aptitude testing developed by Bennett et al. (1993) on verbal reasoning, numerical ability, abstract reasoning, mechanical reasoning and scholastic aptitude. The results indicated that significant difference was observed between urban and rural school student. Among urban group most of the students belonged to high level of aptitude dimensions like verbal reasoning, numerical ability, abstract reasoning, mechanical reasoning and scholastic aptitude. There was significant difference between boys and girls with dimensions of aptitude among rural and urban school students.

Pages: 07-10Lata Pujar and Krutika Chanda (Department of Human Development and Family StudiesCollege of Community…

Pages: 01-06
Avneet Kaur, Sandeep Kapur, and Mohit Gupta (School of Business Studies, Punjab Agricultural University, Ludhiana, Punjab)

Although there exist many empirical studies on forward contracts to hedge the currency risk, the evidence for other types of derivatives like currency options are in minority. The literature regarding option payoffs especially in context of Indian foreign exchange contracts is very less. The present study fills this gap and has tried to assess the profitability of payoffs from adopting bearish option strategies on USD-INR. The study was done for a period of 68 months from October 2010 to June 2016. Strategies namely long put, short call and bear call spread were employed on USD-INR. Amongst all the strategies, 2%OTM short call performed better with least coefficient of variance. It was found that returns from option strategy for each of moneyness applied is not significantly different from zero. The returns from all the three bearish option strategies was further compared with the help of one-way ANOVA. It was found that there was no significant difference at 5% level of significance.

Pages: 01-06Avneet Kaur, Sandeep Kapur, and Mohit Gupta (School of Business Studies, Punjab Agricultural University…

Pages: 618-622
Kamlesh Dhull (Vaish College of Education, Rohtak, Haryana)

The present study is an attempt to find out the difference in burnout among senior secondary school teachers in relation to locality and type of educational institutions. A descriptive survey method was used. In the present study, a sample of 100 senior secondary school teachers has been selected on the basis random sampling technique. Teachers' Burnout Scale by Gupta and Rani has been used to assess the level of burnout among senior secondary school teachers. Mean, Standard Deviation and 't' test was used to analyse the data. Findings of the study revealed that urban senior secondary school teachers have higher intensity of burnout as compared to their counterpart rural senior secondary school teachers; and private senior secondary school teachers have higher intensity of burnout as compared to their counterpart government senior secondary school teachers.

Pages: 618-622Kamlesh Dhull (Vaish College of Education, Rohtak, Haryana)

Pages: 614-617
Pooja Makkar (Shri Jagdishprasad Jhabarmal Tibrewala University, Jhunjhunu, Rajasthan)
S. K. Vasishta (Dayanand College, Hisar, Haryana)

Sustainability is the need of the hour. If a company has to lead in future, it has to be eco-friendly and proceed with sustainable development, only then they can maintain the leading position. There are varied views among people about how sustainability would affect the cost of their products and whether it would be beneficial or would have an adverse affect. Ultimately they found it to be great boost for their business. “As mounting research shows, the stable functioning of Earth systems including the atmosphere, oceans, forests, waterways, biodiversity, and biogeochemical cycles is The United Nations Rio+20 summit in Brazil in 2012 committed governments to create a set of sustainable development goals (SDGs) that would be integrated into the follow-up to the Millennium Development Goals (MDGs) after their 2015 deadline. Discussions on how to formulate these continue this week at UN headquarters in New York. We argue that the protection of Earth's a prerequisite for a thriving global society. With the human population set to rise to 9 billion by 2050, definitions of sustainable development must be revised to include the security of people and the planet” (Disley, 305-307).

Pages: 614-617Pooja Makkar (Shri Jagdishprasad Jhabarmal Tibrewala University, Jhunjhunu, Rajasthan)S. K. Vasishta (Dayanand College, Hisar…
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