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Pages: 400-402
Arti Kumari and Ritu Singh (Department of Human Development and Family Studies Collage of Home Science, G.B.P.U.A. & T., Pantnagar, Uttrakhand)

The present study was aimed to decide the effect the birth orders on adolescent's personality among adolescents. The sample for the present study consisted of students is selected from the nearest Schools and colleges of Pantnagar, Uttarakhand. This is selected from all the four groups in every 40 respondents according to parent's employment of G.B.P.U.A&T. Pantnagar University. For measurement of adolescent's personality used Multi-Dimensional Assessment of Personality Scale by Vohra (1993). Analysis of data was done by using, mean and Analysis of Variance (ANOVA). The study revealed that Respondent showed a high significant difference in all the domains of adolescent's personality in the families except in maturity. The domains academic achievement, competition, creativity, enthusiasm, excitability, general ability, guilt proneness, individualism, innovation, maturity, mental health, morality, self-control, sensitivity, social sufficiency, social warmth and tension with birth order of class I and class II has high level of significant difference as compared to class III and class IV. Whereas, adaptability, boldness and leadership among the number of siblings of class III and class IV have a high level of significant difference with respect to birth order. It is recognized by the result that the level of adolescent personality have been affected by the birth order.
Pages: 400-402 Arti Kumari and Ritu Singh (Department of Human Development and Family Studies Collage of…
Pages: 397-399
Shweta Gupta (Indian Institute of Management, Indore, Madhya Pradesh)
S. K. Kashyap (Department of Agricultural Communication, GB Pant University of Agriculture & Technology Pantnagar, Pantnagar, Uttarakhand)

A significant rise has been observed in the count of entrepreneurship centres, journals, courses being taught, higher education institutes offering courses on entrepreneurship, and endowed positions since the 1990s. Entrepreneurs born or made, entrepreneurship can be taught or not. These are the questions which have been into debate and discussion for long. But within the debate of what can be taught within the realm of entrepreneurship education and what not, it becomes imperative to understand the key aspects of entrepreneurship development, the need of entrepreneurship, the purpose entrepreneurial ventures are supposed to fulfill, and then design and develop the educational programs accordingly. Therefore, to have entrepreneurship education fulfill the desired objectives, the policy makers, government, educators, academic institutions will need to reform and redesign the entrepreneurship curriculum and educational structure.
Pages: 397-399 Shweta Gupta (Indian Institute of Management, Indore, Madhya Pradesh) S. K. Kashyap (Department of Agricultural…
Pages: 393-396
Soumya Kammar and Lata Pujar (Department of Human Development and Family Studies College of Community Science, University of Agricultural Sciences, Dharwad, Karnataka)

A study on “Influence of selected factors on psychological well being of rural and urban PUC students” was carried out in the year 2016-2017 in rural and urban areas of Dharwad taluk, Karnataka. The sample for the study comprised of 160 PUC students were from rural area and 160 from urban area of Dharwad taluk. The respondents' age ranged from 16 to 18 years studying in PUC-I year and PUC-II year from Arts and Commerce streams. Ryff's psychological well being scale (1995) was used to assess the psychological well being of PUC students. The results revealed that there exists a significant difference between class, gender, types of college and types of stream with regard to psychological well being of pre-university college students. Class wise comparison revealed that PUC II year college students had better psychological well being than PUC-I students. Gender wise comparison indicated that girls had better psychological well being than boys in both rural and urban areas. Significant association was observed between government and aided colleges in urban area with regard to psychological well being. There was significant association as well as difference observed between arts and commerce streams students with regard to psychological well being in rural area.
Pages: 393-396 Soumya Kammar and Lata Pujar (Department of Human Development and Family Studies College of…
Pages: 389-392
Sumit Sheoran, Sudha Chhikara, and Sheela Sangwan (Department of Human Development and Family Studies, I.C. College of Home Science, CCSHAU, Hisar, Haryana)

The present study was carried out with the aim of assessing type and existing level of Multiple Intelligence among young adolescent girls and to demarcate the human ecological factors affecting Multiple Intelligence of the respondents. For this, 200 respondents in the age group of 12-14 years from both rural and urban area of Mahendergarh district of Haryana state were selected. The results illuminates that rural respondents were in above average level in musical, visual spatial, naturalistic and existential intelligence. Along with that family size, parental education, monthly family income, location of residence and frequency of visits to the relatives and friends by the respondents of the respondents were observed to be significantly associated with logical mathematical intelligence. No significant association was recorded among the parental occupation and the logical mathematical intelligence. Therefore, parents should shore up their children in their education by making necessary provisions needed to enhance their learning.
Pages: 389-392 Sumit Sheoran, Sudha Chhikara, and Sheela Sangwan (Department of Human Development and Family Studies…
Pages: 384-388
Sunita and Sheela Sangwan (Department of HDFS, College of Home Science, CCS Haryana Agricultural University, Hisar, Haryana)

Elderly people may suffer from the multiple health disorders due to the vulnerability for many physical and mental disturbances. Quality of life in elderly population can be affected by many environmental factors. The aim of this study was assess the quality of life and influence of gender on quality of life of senior citizens in Hisar district of Haryana state. This cross-sectional study was carried out on 400 senior citizens (male=200; female=200) with age ≥ 60 years. The participants surveyed in this study were of senior citizens who were living in the rural and urban community. Quality of life of senior citizens was accessed by QOL scale developed by World Health Organization (1996). Independent t-test was used to compare differences and chi-square between the total score of quality of life and influential factors. Result regarding all domain of quality of life were found non-significant differences for physical domain, psychological domain, level of independence domain, social relationship domain, environment domain, spirituality domain and overall quality of life (Z=0.08), (Z=0.30), (Z=0.66), (Z= 0.20), (Z= 1.44), (Z=1.70) and (Z=0.46) respectively. Result indicated regarding influence of gender on quality of life of senior citizens that all the domains of quality of life were not significantly associated with male and female senior citizen.
Pages: 384-388 Sunita and Sheela Sangwan (Department of HDFS, College of Home Science, CCS Haryana Agricultural…
Pages: 381-383
Lata Pujar and Soumya Kammar (Department of Human Development and Family Studies, College of Community Science University of Agricultural sciences, Dharwad, Karnataka)

The pre-school children develop a wide range of cognitive abilities and use of different learning materials help young children to use their cognitive ability and creativity in developing their imagination and mental development. The aim of the present study was to know the comparison between rural an urban pre-school children for cognitive abilities. The samples for the study comprised of 120 preschool children in the age group of 4 to 6 years from two anganwadies of Dharwad and two anganwadies of Gadag taluks of UAS jurisdiction. Bracken Basic Concept scale (2006) was used to assess the cognitive abilities of preschool children. The results revealed that majority of the pre-school children belonged to average level in all the dimensions of cognitive abilities in rural and urban areas. Gender had significant influence on cognitive abilities of pre-school children among rural area. It was observed that in rural area girls had higher level of cognitive abilities than boys.
Pages: 381-383 Lata Pujar and Soumya Kammar (Department of Human Development and Family Studies, College of…
Pages: 377-380
Priyanka Jangra and Shanti Balda (Department of Human Development and Family Studies, I.C. Collage of Home Science, CCS HAU Hisar, Haryna)

The present study was conducted in Hisar district of Haryana state. Four Government Senior Secondary Schools, two from rural area and two from Hisar city were selected at random. Total sample constituted of 240 adolescent children in the age group of 14-16 years. Self-prepared interview schedule was used to collect information on personal and socio-economic variables. Achievement motivation was assessed with the help of Achievement Motivation Test by Rao (1974). Correlations and regression analyses were used to analyze the data. Results revealed that family income, paternal education and maternal education were significantly and positively correlated to achievement motivation and academic achievement of children. Academic achievement was assessed by the mean percentage of marks secured in previous three examinations by the respondents. Regression analysis revealed that socio-economic variables are strong predictors of achievement motivation and academic achievement of children. Results of the present study have implications for adolescents, parents, academicians and professionals.
Pages: 377-380 Priyanka Jangra and Shanti Balda (Department of Human Development and Family Studies, I.C. Collage…
Pages: 374-376
Babu Lal Dhayal (Department of Extension Education, College of Agriculture Chaudhary Charan Singh Haryana Agricultural University, Hisar, Haryana)
Rajeev Bairathi (Department of Extension Education Rajasthan College of Agriculture Maharana Pratap University of Agriculture and Technology, Udaipur, Rajasthan)
Anil Kumar Malik (Department of Extension Education College of Agriculture
Chaudhary Charan Singh Haryana Agricultural University, Hisar, Haryana)

Looking to the importance of insurance scheme, the present study entitled “Knowledge and opinion of farmers towards Pradhan Mantri Crop Insurance Scheme in Udaipur district of Rajasthan” was conducted in the purposely selected Salumber and Sarada tehsils of Udaipur district of Rajasthan. Five villages from each selected tehsils were taken on the basis of maximum number of beneficiary farmers. Thus, total ten villages were selected for the study. Out of the prepared list, 10 farmers were selected from each village on the basis of random sampling technique. Thus, total 100 farmers were selected for present investigation. Data were collected through pre structured interview schedule. The study indicated that majority of respondents fell in medium level knowledge group. The study revealed that unit of insurance is area approach was the most important knowledge aspect as expressed by majority of the insured farmers. There was no significant difference between farmers of both selected tehsils regarding knowledge about Pradhan Mantri Crop Insurance Scheme.
Pages: 374-376 Babu Lal Dhayal (Department of Extension Education, College of Agriculture Chaudhary Charan Singh Haryana…
Pages: 370-373
Anil Kumar Malik and Krishan Yadav (Department of Extension Education, College of Agriculture Chaudhary Charan Singh Haryana Agricultural University, Hisar, Haryana)

Extension advisory services (EAS) entail more than just the transfer of technologies. In a broader sense, EAS means the transfer of know-how and information, which will ultimately enable the client/farmer to make his/her autonomous decision to adjust or modify the production and/or adopt innovations. The study was conducted to determine the adaptability of internet as an extension advisory tool by extension personnel of CCSHAU Hisar for enhancing transfer of technology. It involved a total of 108 extension personnel with 23 from main campus and 85 from outstation. The researcher conducted census survey and interview to the respondents during the data gathering process; used statistical package for social sciences (SPSS) programs in data computation and analysis, in which, specifically used descriptive statistics. The findings revealed that majority of extension personnel recommended the regular use of internet as an extension tool and almost one-third of the respondents started using the internet as an extension tool, the day it was installed in their office.
Pages: 370-373 Anil Kumar Malik and Krishan Yadav (Department of Extension Education, College of Agriculture Chaudhary…
Pages: 366-369
Vinod Kumari and Subhash Chander (Department of Sociology, CCS Haryana Agricultural University, Hisar, Haryana)

The declaration of human rights by united National General Assembly in December 10, 1948, which represents the first global expressions of rights to which all human beings are entitled. It consists of 30 articles which have been elaborated in subsequent international treaties, regional human rights, national constitutions and laws. All human beings are born free and equal in dignity and rights from the ancient days; India has been committed to the ideals and doctrines of human rights. No discrimination is allowed or imposed in exercise of these rights. Women represent about half of total population in India, but gender biasness and gender inequality are main features of Indian society. Women have been denied equal rights for centuries. The plight of women is distressing and their conditions in society are deplorable various social evils lead to deprivation of women. Crime against women is increasing day by day. The Indian constitution has guaranteed various human rights for women. In accordance to these constitutional rights, a number of legislative measures were enacted to safeguard the rights of women of both rural and urban women. Therefore, the present study was undertaken in Karnal district of Haryana state on 200 women respondents from Nardak cultural zone to study the knowledge of rural women about legislative provisions regarding Human Rights and association of socio-economic factors with level of knowledge. It was observed that Knowledge of rural women about crimes under IPC was among 46% of respondents including partial knowledge. Knowledge of respondents was found associated with age, education, occupation and mass-media exposure.
Pages: 366-369 Vinod Kumari and Subhash Chander (Department of Sociology, CCS Haryana Agricultural University, Hisar, Haryana)
Pages: 362-365
Gurbir Singh and Sukhmani (School of Business Studies, Punjab Agricultural University, Ludhiana, Punjab)

The main objective of advertising is to increase the sale of the product. Marketers use various numbers of ways in advertising to increase their sale. Creating awareness, remembering appeals and persuasive advertisements are popular advertising techniques. Advertisements help the markets to build unique brand image among consumers' mind. It makes the people brand favorable. The major goal of sale figure achievement can be achieved by making effective advertisements. Advertising effectiveness creates brand favourability. It persuade the people to buy from advertised brand.
Pages: 362-365 Gurbir Singh and Sukhmani (School of Business Studies, Punjab Agricultural University, Ludhiana, Punjab)
Pages: 358-361
Gautam Parmar (ASPEE Agribusiness Management Institute Navsari Agricultural University, Navsari, Gujarat)
Jenis Chauhan (G.H. Patel Institute of Business Management Sardar Patel University, Gujarat)

The penetration of internet have change human life drastically, the internet and technology have also changes the terms of doing the business. Due to ease and convenience the online selling format getting popular in India. The impulse buying is considered as unplanned purchase which is carried out instantly. The various services provided by online seller such as cash on delivery, gift coupons, free delivery, customers review and other factors play a role in online impulse buying. The present paper tries to investigate the factors affecting online impulse buying. To achieve objectives the structured questionnaire was used and total 106 respondents were surveyed by applying convenience sampling method. The outcome of the study shows the price discount is most affecting factor for impulse buying followed by quantity discount, free delivery, cash on delivery, gift coupons, festive offers, debit/credit card offers, easy returns and end of season sale. The least affecting factors are Detail Product Description, customers review and e-mail notification.
Pages: 358-361 Gautam Parmar (ASPEE Agribusiness Management Institute Navsari Agricultural University, Navsari, Gujarat) Jenis Chauhan (G.H. Patel…
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