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Pages: 427-429
Saroj (Department of Political Science, CMKNP Girls College, Sirsa, Haryana)

Environmental ethics deals with issues that are related to the resources which we utilize and distribute. Can individuals justifiably use resources so differently that one individual uses resources many times more lavishly than other individuals who have barely enough to survive? The just distribution of resources has global, national and local concerns that we need to address. There are rich and poor nations, communities and families. In this era of modern economic development, the disparity between the haves and have-nots is widening. This unequal distribution of wealth and access to land and its resources is a serious environmental concern. The question arises is who pays for the cost of environmental degradation? Most sections of the society do not feel the direct effects of degradation of the environment till it is too late. The most sufferers are the poor, especially rural women, and tribal people who are dependent on forests. . All these effects can be linked to unsustainable increasing pressures on land and natural resources. These people thus require a different pattern of environment education related to their gaps in information. With the rapidly changing rural scenario the development that is thrust on unsuspecting rural communities needs to be addressed through locale specific environment awareness programs designed specifically for rural school children and adults. This must also use their local traditional knowledge systems as a base on which modern concepts can be built, rather than by fostering concepts that are completely alien to their own knowledge systems. Therefore there is a need for some possible solutions which are admissible for all the nations and communities in the world.
Pages: 427-429 Saroj (Department of Political Science, CMKNP Girls College, Sirsa, Haryana)
Pages: 423-426
Parveen Vashisth (Teaching Associate, DBA, CDLU, Sirsa, Haryana)

Internet marketing is also known as website marketing, online marketing and also better known as marketing of products or services on the Internet or marketing websites or at the own website of the organisation (Story, Louise and com Score , 2008]. It is a very beneficial way for organisations to introduce their services or products to their customers. The most interconnectivity nature of Internet marketing in terms of providing quick response and working on received responses, is a unique quality of the Internet Marketing [www.nytimes.com, 2008). This paper highlights on the fact that Internet marketing is considered to have a vast scope because it not only specifies to the Internet, e-mail, and wireless features. Internet marketing provides creative and technical aspects of the Internet, which consists of designing, development, advertising, and sales. It is the most suitable process for various companies and organisations to introduce their products and their required services online. Companies can target customers according to their areas of interests, or even they can work for their targeted products towards the customers belonging to a specific region or nation. Internet Advertising has the most crucial feature of modifying, tracking and testing their products in a very quick form as they receive feedback from their customers very quickly and even receive responses indirectly as when the customers click on their choice of products it gradually goes into the advertiser's log book by which the interests of the customers can be easily traced, their likings for their products, their features etc and by this means instant reports can be generated and new designs or product features can be developed soonest to suit the needs of the customers.
Pages: 423-426 Parveen Vashisth (Teaching Associate, DBA, CDLU, Sirsa, Haryana)
Pages: 419-422
Ankur Sangwan (Teaching Associate, DBA, CDLU, Sirsa, Haryana)

Education is now a global product with institutions worldwide competing for students and finding ever more creative ways to satisfy student needs and preferences. With the continuing rise in the preference for flexible distance learning, educational institutions are finding that when students and faculty have significantly different cultural backgrounds and learning styles that the expectations of the learning experience can be unfulfilled. In first considering marketing in education we very swiftly articulate general questions such as: “just what makes our school or university different?”, “who exactly are our customers?”, and “how can we compete with other providers?” They are general but of course deceptively simple and even the specification of 'who is the customer' require some consideration. There are actually many definitions of what marketing are, some more general in scope than others and perceptions are constantly being reviewed.
Pages: 419-422 Ankur Sangwan (Teaching Associate, DBA, CDLU, Sirsa, Haryana)
Pages: 414-418
Namitha Elizabeth Jacob and Baby Shari (Department of Psychology, University of Calicut, Kerala)

Though a widely used and researched area, there still exists a lack of clarity with regard to the general understanding of Organizational Effectiveness and this goes true for academic institutions as well. The system of education needs to conduct its own research into the identification of the variables and factors associated with effectiveness. This paper attempts to understand the basis of attaining effectiveness in academic institutions and also attempts to reflect on the ways in which effectiveness can be enhanced.
Pages: 414-418 Namitha Elizabeth Jacob and Baby Shari (Department of Psychology, University of Calicut, Kerala)
Pages: 409-413
Vandana Sharma (Department of Education, Panjab University, Chandigarh)

Depression is a serious problem that impacts every aspect of a teen's life. It's impossible to isolate one single factor as the cause of depression. Rather, it likely results from a combination of many factors such as loneliness, lack of social support from family, peers, neighbours etc. Some other factors such as career indecision which means when an individual chooses inappropriate career, also makes the individual depressed. Pressure from the family for academic performance or to choose career or subjects according to the parents' interest, also makes individual more depressed. The present study was attempted to find relationship between depression and career decision-making (career decidedness and career indecision) among adolescents. For this 176 students studying in Government Senior Secondary Schools of Una district in class XI were selected. The Beck Depression Inventory-II (BDI-II; Beck, Steer & Brown, 1996) and Career Decision-Making Inventory (CDMI; Singh, 1999) were administered to students. The results of present study showed that there was a significant negative relationship exists between depression and career decidedness and a significant positive relationship exists between depression and career indecision. These correlations showed that depression was significantly correlated with career decision-making. Also, the results of present study showed significant gender difference on the variables of depression and career decision-making (career decidedness and career indecision). This showed that girls were more depressed as compared to boys. Boys were more decided about career and girls showed more indecision for career choice. Also for stream differences, the results of present study showed that there was a significant difference exists on the variables of depression and career decidedness between science, arts, and commerce stream students but no significant difference exists on the variable of career indecision between science, arts, and commerce stream students. This showed that arts and commerce students were more depressed than science students and arts students were more depressed than commerce students. Also, results showed that science students were more decided about career than arts and commerce students but commerce students were more decided about career than arts students.
Pages: 409-413 Vandana Sharma (Department of Education, Panjab University, Chandigarh)
Pages: 404-408
Sajad Ahmad Najar (Department of Psychology, Govt. Degree College Hadipora, J&K)
Neetu Saini (Disha School of Special Education & Rehabilitation Centre, Meerut, U.P.)
Abdul Majid Bhat (University of Delhi, Delhi)
Binapani Mohapatra (Department of Rehabilitation Psychology, National Institute for the Mentally Handicapped, Secunderabad, A.P., )

Mental retardation is a permanent condition unlike many other diseases. It is a highly prevalent and highly disabling condition. The present study aims to examine the effectiveness of positive behaviour support as a whole package in managing self-injurious behaviour in children with mental retardation. Sample consisted of 6 participants with mental retardation, within the age range of 6 to 12 years. The present study follows before and after without control group design. Participant's general level of intelligence & adaptive behaviours were assessed by using Binet-Kamat test of Intelligence and VSMS respectively. Self-injurious behaviours were assessed by using Behavioral Assessment Scale for Indian children with Mental Retardation BASIC-MR (Part-B). 12 intervention sessions of Positive Behaviour Support were given on individual basis and after that BASIC-MR PART-B was used to get the post-test scores. Results suggested that positive behaviour support is effective in managing self-injurious behaviour in children with mental retardation. The effectiveness of positive behaviour support is discussed with respect to participant's age and level of retardation also.
Pages: 404-408 Sajad Ahmad Najar (Department of Psychology, Govt. Degree College Hadipora, J&K) Neetu Saini (Disha School…
Pages: 402-403
S. Nomusankar and K. Padmasree (Department of Psychology, Sri Venkateswara University, Tirupati, AP)

A study was conducted on 300 Degree college lecturers to find out the job satisfaction in men and women working in government and private degree colleges. Two hypothesis were formulated, i.e ,(1)There would be significant difference between government and private college lecturers with regard to job satisfaction. (2)There would be significant difference between male and female college lecturers with regard to job satisfaction job satisfaction of the lecturers was assessed using “Job Satisfaction Scale”developed by Kanungo (1982). Results shows that lecturers both men and women of government degree colleges possess higher job satisfaction than private degree college lecturers. Male lecturers possess higher job satisfaction than female lecturers in both government and private colleges. Implications were drawn.
Pages: 402-403 S. Nomusankar and K. Padmasree (Department of Psychology, Sri Venkateswara University, Tirupati, AP)
Pages: 398-401
Sapna Jain (Department of Commerce, DAV College, Chandigarh)

All organizations use different types of resources as men, money, material, machinery, methods, but the human resource is the only alive and the most valuable resource of the organisation. All other factors of production are non alive factors. The working of these non alive factors is directly linked with the working of the only alive factor ie., Human resources. This is the only alive factor that appreciates with time. It is through better utilization of human resources only we can perform better in any of the functional area. All the functional areas like Marketing, Finance, Production, Research breath, act, and react through human resources only. To perform and to fight competitive potential, organization require approaches to people development and management that provide workers with higher levels of skills and the ability to unlock their hidden potential. This study views the banking industry as a knowledge intensive sector which nurtures the idea that banking sector relies on specialist knowledge or expertise, rightly called knowledge worker. The development of this resource through proper training effort on the part of organization is necessary. This study aims to explore the proposed relationship between training practices in banks and its impact on job satisfaction of knowledge workers.
Pages: 398-401 Sapna Jain (Department of Commerce, DAV College, Chandigarh)
Pages: 395-397
Kumud (Pratap College of Education, Jundla, Karnal, Haryana)
Hemant Lata Sharma (Department of Education M.D.U. Rohtak, Haryana)

The study establishes the effectiveness of PPT by comparing the achievement scores of IX class of two groups (Experimental and Control group)by teaching the topic 'Surface Area and Volume' in Mathematics from their prescribed syllabus. The Power Point Programme was developed by the investigator includes text, pictures, graphics animation audio, video clips. Pre-test, Post-test, control-quasi experimental group design was employed with purposive sample in the form of intact sections of class IX of the same school. The experimental group was taught using PPT and control group was taught the same content through traditional method. Achievement test, Opinionnaire for teachers, development of Power Point Programme for instructional treatment were the self developed tools used for the present investigation. Descriptive statistics such as means, S.Ds and't' value were worked out on the score of Achievement. At the end of experimental treatment the group of students taught Mathematics using PPT method showed a significantly higher gain score on the Achievement test than the group of students taught through traditional method.
Pages: 395-397 Kumud (Pratap College of Education, Jundla, Karnal, Haryana) Hemant Lata Sharma (Department of Education M.D.U…
Pages: 392-394
Divya Raina (Pacific University, Udaipur, Rajasthan )
Geeta Balodi (M.K.P. (P.G) College, Dehradun)

'A question that keeps arising now and then, with no definite answer is Why women whether of India or of any other part of the world, are still struggling to gain an equality status? Be it in home or at the workplace, the condition remains the same. Numerous effort are being made by various agencies to help them recognize their value and stand as a human being yet the achievements are still nothing to boast off. It becomes difficult to understand how under the cover of various reasons, the education of women goes neglected, the only true factor, by which the beginning of a change in the status of women can be thought of, in the society. Families still prefer to educate boys before they think of educating the girl and the same becomes the reason for high dropout rate for girls, from school. It is rightfully said, an educated woman can create a generation of educated and responsible citizens, yet it is a pity to see how we fall short in to gathering enough resources to educate the same women. A handsome husband and a bag full of dowry is not the only needs a girl has, she too has a self respect which when crushed doesn't give a fragrance but kills its essence.
Pages: 392-394 Divya Raina (Pacific University, Udaipur, Rajasthan ) Geeta Balodi (M.K.P. (P.G) College, Dehradun)
Pages: 387-391
Monika Kumariq (Dakshin Bharat Hindi Prachar Sabha, Chennai )
Nirmala Devi (CR College of Education, Hisar, Haryana)

The teacher in the emerging economy has a very vital role to play in the social reconstruction and transmission of wisdom, knowledge and experience from one generation to another. The progress and future of education, its equality and ideals will depend on how and why young persons are educated. This study is aimed at finding the level of job satisfaction of PRTs. The percentage of level of job satisfaction is higher in teachers of Govt. PRTs than the teachers of Private PRTs. This study also revealed that job satisfaction of male and female PRTs is not significant.
Pages: 387-391 Monika Kumariq (Dakshin Bharat Hindi Prachar Sabha, Chennai ) Nirmala Devi (CR College of Education…
Pages: 383-386
Nayanika Singh (Department of Psychology, DAV College, Chandigarh)
Sapna Jain (Department of Commerce, DAV College, Chandigarh)

Every organisation seeks to optimise the performance of their human resources in order to increase the performance of their employees as well as the organisation. For this HRD policy including training and development, performance appraisal, rewards and recognition, organisation development and career planning play a significant role in managing and sustaining the organisation performance. The role of performance appraisal and constructive feedback help in enforcing the objective of the organisation. The application of self - efficacy in employees in organisational setting in relation to performance appraisal can help in setting and achieving more realistic targets for which there is dearth of a comprehensive review of literature. Keeping this in mind, the present research work was carried out with the purpose of assessing the effectiveness level of self efficacy and performance appraisal among employees of banks. The sample consisted of 100 bank employees, age ranging from 24 to 40 years drawn randomly from banks (Government and Private sector), from the tri-city (Chandigarh, Mohali & Panchkula). Results of the present investigation indicate that a significant difference was found on self - efficacy and performance appraisal among government and private bank employees, where private sector bank employees were found to be higher than their governemnt sector counterparts on both self - efficacy and performance appraisal.
Pages: 383-386 Nayanika Singh (Department of Psychology, DAV College, Chandigarh) Sapna Jain (Department of Commerce, DAV College…
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