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Pages: 554-555
Puspa Rani (Department of Psychology, Monad University, Hapur, UP)
Dalbir Singh Saini (District Social Welfare Officer, Hisar, Haryana )

Peer pressure is the pressuring of peers to do things that they are not comfortable with. Peer pressure is always tough to deal with, especially when it comes to sex. Some teenagers decide to have sexual relationships because their friends think sex is cool. Others feel pressured by the person they are dating. Still others find it easier to give in and have sex than to try to explain why not. The current study examined gender differences in peer pressure among youth. A sample of 400 students in the age range of 15- 25 years studying at various school and colleges was collected from various schools of district Hisar, Haryana. The Peer Pressure Scale by (Singh & Saini, 2010) was used to examine the gender difference peer pressure among youth. T- test was used for statistical analysis and the results indicated that there was no significant gender difference in peer pressure. The findings suggested that boys and girls does not differ on the level of peer pressure. The results are discussed with appropriate findings for generalization of the results.
Pages: 554-555 Puspa Rani (Department of Psychology, Monad University, Hapur, UP) Dalbir Singh Saini (District Social Welfare…
Pages: 550-553
Sunil Kumar (Department of Business Administration, Chaudhary Devi Lal University, Sirsa)

Small and medium enterprises play a very important role in the economy of any country and it is more so in a developing country like India. They play a role in boosting the economy of a country. The role of small and medium enterprises in the economic and social development of the country is well established. SME s emerges leaders during the period of recession, restoring jobs and business activity lost during the time despite a slow and fragile economy. The small-scale industries sector plays a vital role in the growth of the country. It contributes almost 40% of the gross industrial value added in the Indian economy. It has been estimated that a million Rs. of investment in fixed assets in the small scale sector produces 4.62 million worth of goods or services with an approximate value addition of ten percentage points. The small-scale sector has grown rapidly over the years. The growth rates during the various plan periods have been very impressive. The number of small-scale units has increased from an estimated 0.87 million units in the year 1980-81 to over 3 million in the year. When the performance of this sector is viewed against the growth in the manufacturing and the industry sector as a whole, it instills confidence in the resilience of the small scale sector. This paper would study the role of SME s in Indian Economy and its contribution to the economic development of the country as a whole. FDI plays an important role in any country's economical activities. Companies big or small cannot solely depend on the conventional source of finance all together. For financial and technological support they have to depend on foreign resources. For big companies getting FDI is not difficult issue because of financial security, reach in global market and business experience but in SME/SSI it still an unsolved puzzle or a buzzword. The paper is concerned with one of the ways of contributing to strengthening the indigenous SME sector in a situation of resource scarcity. Specifically, the paper is concerned with the potential role of foreign direct investment (FDI) in relation to the long term competitive development and inter-nationalisation of the SME sector in transition and developing countries.
Pages: 550-553 Sunil Kumar (Department of Business Administration, Chaudhary Devi Lal University, Sirsa)
Pages: 547-549
Satinder Malik (G. P. Uttawar, Palwal, Haryana)
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The importance of Marketing and Total Quality Management in libraries in stressed in this paper. The writer is of the view that the conditions which challenged libraries in developed countries to adopt Marketing and Total Quality Management The Importance of Marketing and Total Quality Management in Libraries.
Pages: 547-549 Satinder Malik (G. P. Uttawar, Palwal, Haryana)
Pages: 541-546
Sunil Kumar (Department of Business Administration, Chaudhary Devi Lal University, Sirsa)

The growing integration of economies and societies around the world has been one of the most important and debated topics in international economics over the past few years. Rapid growth and poverty reduction in China, India, and other countries that was poor 20 years ago, has been a positive aspect of Liberalization Privatization and Globalization (LPG). But Globalization has also generated significant international opposition over concerns that it has increased inequality and environmental degradation. There is a need to study the impact of globalization on Indian economy from the viewpoint of inward foreign direct investment through the export and import which is made by India. Attention should also be focused on the role which some developing countries, particularly from parts of Asia and Latin America, are playing as initiators of globalization through their own MNCs. India opened up the economy in the early nineties following a major crisis that led by a foreign exchange crunch that dragged the economy close to defaulting on loans. The response was a slew of domestic and external sector policy measures partly prompted by the immediate needs and partly by the demand of the multilateral organization. The new foreign trade policy and Exim policy regime radically pushed forward in favour of a more open and market oriented economy. This paper explores the contours of the on-going process of Globalization, Liberalization and Privatization. Throughout this paper, there is an underlying focus on the impact of LPG on Indian economy.
Pages: 541-546 Sunil Kumar (Department of Business Administration, Chaudhary Devi Lal University, Sirsa)
Pages: 537-540
Vikash Nain (Department of Geography, C.R.M. Jat College, Hisar, Haryana)

To evaluate the Socio-Economic conditions at household among different caste groups. The study area of the investigation is village Hassangarh that is located in district Hisar of Haryana state in the India. The geographical location of the village Hassangarh is 29 to 28' north latitude and 75 to 56' east longitude. According to primary survey, surveyed in June 2008.
Pages: 537-540 Vikash Nain (Department of Geography, C.R.M. Jat College, Hisar, Haryana)
Pages: 534-536
Sarita Boora (Department of Psychology, M.D.U, Rohtak, Haryana)

Parent child relationship & adjustment are a major concern for the present scenario of school organizations. Both these directly influence the achievement motivation of school students. Many problems increase if they do not adjust in school environment such as lack of educational, social, emotional adjustment & lack of good parent child relations. Due to all these problems achievement motivation is affected. The present study is conducted to rule out all these effects. The sample constituted of 200 students studying in 9th & 10th classes of govt. schools of Haryana. Out of these 100 are from rural & 100 from urban schools & their age ranging from 14-16 years. Tools used were adjustment inventory for school students (AISS), parent child relationship scale (PCRS) & DEO- Mohan achievement scale. On the basis of the findings it was found that some dimensions of parent child relationship such as rejecting, symbolic punishment & object punishment have significant negative correlation with adjustment. Achievement motivation is not correlated with parent child relationship.
Pages: 534-536 Sarita Boora (Department of Psychology, M.D.U, Rohtak, Haryana)
Pages: 532-533
Vikash Nain (Department of Geography, C.R.M. Jat College, Hisar, Haryana)

Economist and policymakers have observed that demographic factors both intrinsic as well as extrinsic like age, gender, marital status, qualifications, occupation, annual income , geographic location etc have an impact on the level of risk that investors take further based on their behavioral and decision making aspect. Assessing one's risk tolerance, however, can be tricky. One must consider not only how much risk he can afford to take but also how much risk he can stand to take. An investor's ability to handle risks may be related to individual characteristics such as age, time horizon, liquidity needs, portfolio size, income, investment knowledge etc. This study critically examines the impact of a single vital and social statistics of human population i.e., risk preferences on the investment decision of investors in Rajasthan.
Pages: 532-533 Vikash Nain (Department of Geography, C.R.M. Jat College, Hisar, Haryana)
Pages: 527-531
Sarita Boora (Consultant Psychologist, Indian Spinal Injuries Centre, New Delhi)

Our study explores the influence of age and experience on stress among women professionals in Delhi/NCR, India. The present study aimed (1) to find out the level of stress experienced by women professionals, (2) to understand the impact of age and experience on stress. The study was conducted in Delhi/NCR, India with a sample of 300 women professionals. The data collected were analyzed using descriptive one-way analysis of variance and Pearson's correlation test. Results showed that the women professionals experience moderate level of overall stress and stress dimensions. The study suggests that age and experience significantly influence the overall stress experienced by the employees.
Pages: 527-531 Sarita Boora (Consultant Psychologist, Indian Spinal Injuries Centre, New Delhi)
Pages: 524-526
Chetna Dhull (Department of Commerce, C.R.M. Jat College, Hisar)

The term marketing has changed and evolved over a period of time, today marketing is based around providing continual benefits to the customer, these benefits will be provided and a transactional exchange will take place. Retailing is one of the Emerging Trends in Marketing. Retail means selling goods and services in small quantities directly to customers. Retailing consists of all activities involved in marketing of goods and services directly to consumer for their personnel family and household.
Pages: 524-526 Chetna Dhull (Department of Commerce, C.R.M. Jat College, Hisar)
Pages: 520-523
Manisha (Department of Commerce, Monad University, Hapur, U.P.)

Fixed Assets management consists in planning the deployment of available capital for the purpose of maximizing the long term profitability of the firm. The present study attempts to know the fixed capital management of RIL in India in terms of ratios analysis and to analyze the factors responsible for the growth of RIL in India. The study also analyzed RIL's fixed assets management for investment purpose. The study is an empirical one and it covers a period of five years ranging from 2008 to 2011 by using secondary data. The secondary data have been gathered from published annual reports and other such records for the relevant period of RIL and found that company's overall position is very good. The company achieves sufficient profit in last five years. The long term solvency of the company is very satisfactory. The company is totally depends upon equity capital and loans. The fixed assets management in the terms of ratios of RIL is also found satisfactory.
Pages: 520-523 Manisha (Department of Commerce, Monad University, Hapur, U.P.)
Pages: 517-519
Chetna Dhull (Department of Commerce, C.R.M. Jat College, Hisar, Haryana)

Customers belong to the population who demand and consume the company's products and services. Customer is treated as the king of the market. Customers are good source of ideas for technological innovation. Information regarding customer related features of product, like the way a product is actually used, the difficulties actually faced by them in using these products and improvements desired helps the company through research and development section, in making the product more user friendly and giving real value for money. All these depend on understanding the customer.
Pages: 517-519 Chetna Dhull (Department of Commerce, C.R.M. Jat College, Hisar, Haryana)
Pages: 514-516
Priyanka (Department of Commerce, Adarsh Mahila Mahavidhalya, Bhiwani, Haryana)

Advertising plays an important role on changing the consumer behavior and also provides new patterns for purchasing or using any type of goods and services. It is the most convenient way to reach the consumers because they are more deployed by advertisement promises that the product will give them something special for satisfaction. The paper aims to review the impact of television advertisement on purchasing decision of consumers for acquiring goods and services.
Pages: 514-516 Priyanka (Department of Commerce, Adarsh Mahila Mahavidhalya, Bhiwani, Haryana)
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