Entrepreneurial Behaviour of Women Self-help Groups in Jorhat District of Assam

Description

Page: 28-32

Dhruba Jyoti Mudoi and Sayanika Borah (Extension Education and Communication Management, Assam Agricultural University, Jorhat, Assam)

Entrepreneurial behaviour refers to the discovery and exploitation of a new business opportunity with the purpose of profit and growth. So, it is obvious that one does not become a successful entrepreneur by mere act of starting an enterprise. Hence, this chapter is made an attempt to analyze the various factors which are determining the entrepreneurial behaviour of women in SHGs. The entrepreneurial behaviour is too complex phenomenon to be explained by a single factor and is affected by several factors. It is a combination of factors like Coordinating ability, Management orientation, Self-confidence and Leadership ability which are expressed in terms of entrepreneurial behaviour. The study was carried out in the Jorhat district of Assam. Four Blocks were selected from National Rural Livelihood Mission (NRLM) initiative blocks. Thus, all total 16 Self Help Groups were selected from these blocks for the present study. Ten members from 16 SHG’s, total 160 members were selected using simple random sampling for the study. Majority of the respondents had medium level of coordinating ability (66.88 %), self-confidence (75.00 %), management orientation (73.75 %) , leadership ability (68.75 %) . A majority (71 %) of the respondents have a medium level of entrepreneurial behaviour.