Online Advertising and Consuming Behavior

Pages:176-180
Gurinayat Brar1, Sahreet Kaur2, Aarav Ahuja3, Harman Singh Swani4, Miwan Singh Brar5, and Arnav Kachru6 (BSc Economics, University of Warwick, Coventry, Uk1, Class-12, Hopetown Girls School, Selakui, Uttrakhand2,
Class-12, Strawberry Fields High School, Sector 26, Chandigarh3, Class-11, Vivek High School, Sector 38B, Chandigarh4, and Class-12, Mayo College, Ajmer, Rajasthan5, and Class-12, Kodaikanal International School, Tamil Nadu6)

Advertisers are expected to alter their focus and spend millions of dollars on internet advertising in the future, rather than on television, print, or other traditional advertising mediums. With the exponential rise of technology, the internet has developed into a critical one-stop shop for customers in terms of purchasing the majority of their necessities. Whether for entertainment, communication, information retrieval, or shopping, the internet fulfils all of their demands. While the majority of consumers are online each day for personal reasons, do they take attention of the advertisements, banners placed on that web page, and most importantly, their memory value? The objective of this study is to identify the various forms of online advertising and to investigate how they influence customers’ purchase behaviour. In this paper a survey was conducted by sending a questionnaire to 92 respondents. The aim of the questionnaire was to understand the impact of online advertising towards consumption behavior.