Various Aspects and Techniques to Add Value to a Package

Pages:118-121
Arohit Goyat, Amaranand and Prateek (Department of Printing Technology, GJUS&T, Hisar, Haryana)

Earlier packaging was done just to deliver the product safely from producer to consumer. But, now packaging is done to delight the consumer as most consumers judge product by its packaging before buying. In today’s scenario many companies are launching similar products. To compete in the market some value addition features are added to a package for brand identification & sale promotions. This project is about to study the various aspects & techniques to add value to a package.