Understanding youth’s personality and attitude towards tourism development

Pages: 157-159
Pallavi Sachdeva (Department of Life Long Learning, University of Jammu, Jammu & Kashmir)
Saima Hafiz (Department of Psychology, Guru Nanak Dev University, Amritsar, Punjab)

Tourism is the backbone of Indian economy. It represents the economic, social and cultural development of country. Both the host and guest interaction is vital in understanding the significance of the tourism industry. Tourism development needs the positive cooperation of local communities, travel agents, guides, etc. Core participation of youth will provide a proper glance at the development of tourism industry. The scope is not limited to geographical regions, flora and fauna of the area but the understanding of psychological aspects could be as important as the other measures for the growth of tourism industry. The personality and the attitude of youth would be detrimental in understanding the perspectives of youth regarding their tourism development. Personality is the important variable in shaping the behavior of individuals. The five traits of personality, i.e., extraversion, neuroticism, openness to experiences, agreeableness and conscientiousness are the domains that have a key role in understanding the realms of life. Attitude is a psychological tendency. It is the positive and negative evaluation of the person. So, this study is an attempt to identity the relationship of personality traits with the attitude of youth towards tourism development. A sample of 60 youths was taken with equal number of males and females. They were subjected to neo five factor inventory and attitude scale. Correlation analysis will be carried out for the present study.