Underlying Factors Behind Adoption of Wearable Technology on Indian Market: A Literature Review

Page: 450-457
Mansi Phogat and Tarannum Mohan (Punjabi University Regional Centre for IT and Management, Mohali, Punjab)

Future advancements in technology, particularly smart fitness devices, are vital to the future of health and general well-being. Wearable technology is growing at a rapid pace from developed countries to developing countries. Using various ideas and approaches, researchers from a range of fields have examined how consumers are embracing wearable devices like smartwatches. In an effort to understand how consumer behaviour differs on the basis of various factors associated with wearable technology like its affordability, lifestyle, demography and its adoption and purchase we analysed various research papers. The goals of this article are to review the research on consumers’ acceptance of wearable technology and various theories applied and to pinpoint the elements that affected consumers’ choices to adopt these technologies.