Television viewing behaviour on children: With special reference to urban and rural children in Haryana

Pages: 972-976
Vijay Kumar and Vinod Kumari (Department of Sociology, Chaudhary Charan Singh Haryana Agricultural University, Hisar, Haryana)

The rapid convergence of mass media and communication technologies has made. Television is clearly part of the lives of hundreds of millions of young children around the world. This study examines the background and television viewing behavior of primary school boys in rural and urban areas. The study was conducted on 100 boys of Bhiwani district of Haryana state in which 50 boys from rural and 50 boys were urban. The data was analyzed by applying frequency, percentages, mean and rank. The study showed majority of the respondents belonged to age group 9-10 years in rural areas, had joint family, and belonged to backward class, having income up to Rs. 2025. Result regarding viewing frequency observed that 56.0 per cent boys were watching television up to 2 hrs and most preferred programmes of rural and urban was cartoon. Decision about channels and programmes half the cases selection was taken by father and majority of the respondents were watching television for entertainment.