Role and Impact of Effective Packaging Design Elements on Consumer Buying Decision

Pages:44-46
Gaurav Singla1 Rajeev2, and Hitesh Garg3 (Department of Printing Technology, G.J.U.S & T., Hisar, Haryana1 Manager, Punjab National Bank, G.J.U.S & T., Hisar, Haryana2, Sterling Publishers Pvt. Ltd., Greater Noida, Uttar Pardesh3)

The role of packaging is very important factor for success of any brand. Attractive packaging plays an important role in quick buying decision of consumer even without noticing product quality. In last few years, attractive packaging has been becoming more important even as compare to product. In today’s scenario, many of the brands becoming successful because of their package design, not just because of product quality. Especially in child segment, attractive packaging playing more important role as compare to product quality. We feel, most of the children are attracting towards package design. In current scenario, the another factor is change in package design for the same product with the time. The main objective of the study is to determine different elements which effects buying decision of consumer because of packaging and the need to be change the package design for the same product with the time. In our study we collected data of different independent or dependent variable to analyze consumer behavior towards packaging and data of structured questionnaire. Therefore we tried to find out the main factors that impact on consumer buying decision.