Revisiting the aspects of media multitasking

Pages: 1475-1478
Shanu Shukla and Pritee Sharma (Department of Psychology, School of Humanities and Social Sciences, Indian Institute of Technology Indore, Simrol Campus, Indore, Madhya Pradesh)

Media multitasking behavior-a relatively modern age phenomenon where individuals simultaneously use two or more media-is becoming immensely popular. The rise in digital devices and increase in internet facilities have compelled people to indulge in media multitasking behavior. Several researches have shown that it has both negative and positive effects on an individual’s cognitive and emotional resources. Notwithstanding its growing occurrence, there has not been many significant attempts to integrate and discuss the definitions, classification, measurement techniques and other determinants of media multitasking behavior. The aim of the paper is to integrate the definitions and to understand the meaning of media multitasking from different domain perspective and to provide a brief overview of the state of the art research on media multitasking.