Relationship of socio-economic variables with green banking

Page: 90-92

Neeraj Gupta and Sachin Sharma (Department of Management, CT University Ludhiana, Punjab)

Reduction of carbon footprints and promotion of environmentally friendly practices are needed for sustainable development. Banking sector, which is used by majority of the people is adopting environmental management practices to keep the environment clean and green. Banks contribute in safeguarding our environment by their internal as well as external activities. Unless and until customers do not feel comfortable in using green banking services, the nature is in danger. There is need to identify factors which lead to awareness and thus, adoption of green banking services by customers. The present paper reviewed various studies to create an understanding of relationship between socio-economic variables and green banking. The Socio-economic variables such as education, age, income and location were found as major determinants of green banking among customers.