Nishchey rural mart: The success story of many

Pages: 110-112
Alisha Chauhan and Sukhmani (School of Business Studies, PAU, Ludhiana, Punjab)

Entrepreneurship is a complex word which in reality need not be that complex. A small set-up can bring about employment for many and a small external help can guide people through the normal present towards a great future. This article is about a newly started agri-based enterprise and how it helped in uplifting others’ lives economically as well as socially. ‘Nishchey Rural Mart’ is an agri-based start-up, established with the help of Reliance Foundation Information Services programme, helping others start their business along.

Keywords: entrepreneurship, set-up, agri-based enterprise, etc.