Management Practices and Constraints of Agritourism in Punjab

Description

Page: 66-70

Giridhar Singh and Rakesh Rathore (School of Business Studies, Punjab Agricultural University, Ludhiana, Punjab)

The present study aims to study the management practices of agritourism, factors necessary for agritourism promotion, and challenges faced by agritourism centers in Punjab. Primary data were collected through a pre-structured and pre-tested questionnaire. A list of agritourism centers was prepared. A total of 8 agritourism centers were conveniently selected, and from each center, 10 visitors were selected randomly. Frequency, mean, one-sample t-test, and factor analysis were used for the analysis of the collected data. The results of the study revealed that the majority (62.50 per cent) of the respondents were educated up to graduation level. Management of agritourism was reported as an important constraint (mean score of 4.37) faced by owners. Three important factors were identified: quality and satisfaction, promotion, attitude, and service provided.