Latest trends in packaging

Pages: 303-304
Deepak Kumar Sharma (Department of Printing Technology, GJUS&T, Hisar, Haryana)

Packaging is the means of safe delivery of the product to target customer. Packaging has become the need of hour todays and packaging is growing with an exponential rate today. And new innovative trends are coming forth in the field of packaging. This paper highlights the innovative trends such as becoming popular in the market. The shelf life of the product is increased to its maximum extent with the introduction of smart and intelligent packaging. Now the packaging industry is looking for green packaging based on bio degradable plastic with maximum simplicity of package which get more perceptual effect and better communication.