Impact of demographic factors in Rajasthan

Pages: 532-533
Vikash Nain (Department of Geography, C.R.M. Jat College, Hisar, Haryana)

Economist and policymakers have observed that demographic factors both intrinsic as well as extrinsic like age, gender, marital status, qualifications, occupation, annual income , geographic location etc have an impact on the level of risk that investors take further based on their behavioral and decision making aspect. Assessing one’s risk tolerance, however, can be tricky. One must consider not only how much risk he can afford to take but also how much risk he can stand to take. An investor’s ability to handle risks may be related to individual characteristics such as age, time horizon, liquidity needs, portfolio size, income, investment knowledge etc. This study critically examines the impact of a single vital and social statistics of human population i.e., risk preferences on the investment decision of investors in Rajasthan.