Impact of advertisement on perception building in consumers

Pages: 547-550
Virender (Research Scholar, Singhania University, Rajasthan)

The importance of advertising is constantly growing in today‟s world. The media of social message have its great impact all around, similarly advertising, which use media as its tools, is a persuasive and powerful force that is shaping behavior and attitude in society. Social advertisements are continuously trying to convince people for social cause such as leaving the drug, quit smoking or stop violence etc. Every person in the world is consumer of social campaigns. The present paper reviews what is advertisement, what are its objectives, how it works, and their impact on consumer behaviors.