Impact of advertisement on buying behaviors of consumers

Pages: 514-516
Priyanka (Department of Commerce, Adarsh Mahila Mahavidhalya, Bhiwani, Haryana)

Advertising plays an important role on changing the consumer behavior and also provides new patterns for purchasing or using any type of goods and services. It is the most convenient way to reach the consumers because they are more deployed by advertisement promises that the product will give them something special for satisfaction. The paper aims to review the impact of television advertisement on purchasing decision of consumers for acquiring goods and services.