Effects of television viewing on adolescents of 17 to 19 years

Pages: 833-836
Sapna Lal and Manju Kanwar Rathore (Department of Human Development and Family Studies, College of Home Science Swami Keshwanand Rajasthan Agricultural University, Bikaner, Rajasthan)

Late adolescence which signifies a prominent stage of life course as going to college is a key life transition it signifies a marked change in daily routine. Television plays a significant role on the lives of adolescent’s .Television an adaptive medium act as a bridge between establish routine and new life style. Adolescents are aware of the reflections of the role of the television in transitional stages in their lives. The present study was conducted to assess the television viewer ship pattern among college going adolescent students. The study was conducted in colleges of central and south Delhi. A sample of 60 college students (male & female) both was taken of age group 17-19 years. Exploratory research method used to study and data have been analyzed both quantitavely and qualitatively. The study also revealed that despite the rise of internet use television is apparently still an essential component of leisure activity. The findings should assist the educators how viewing television programmes impact college going adolescents. In television industry where target audience are mostly adolescents with the advent of different media use television channels can modify channels as per changing viewer ship preferences in adolescents.