E-commerce in modern Indian context: Prospects and challenges

Pages: 276-278
Amit Kumar and Jyoti Sharma (Dayanand Post Graduate College, Hisar, Haryana)

Electronic commerce is the mutual integration of communications, data management, and security capabilities to allow business applications within different organizations to automatically exchange information related to the sale of goods and services. It covers a range of different types of businesses, from consumer based retail sites, through auction or music sites, to business exchanges trading goods and services between corporations. It is currently one of the most important aspects of the Internet to emerge. The current study has been undertaken to describe the present situation and benefits of E-Commerce in India, analyze the different techniques for development of E-Commerce in India.