E-banking and customer satisfaction

Pages: 494-496
Mamta Rani (Department of Commerce, CDLU, Sirsa, Haryana)
Sunena Jain (Department of Economics, FC College, Hisar)

The banking scenario in India in the post liberalization and deregulated environment has witnessed sweeping changes. The tremendous advances in technology and the aggressive infusion of information technology had brought in a paradigm shift in banking operations. For the banks, technology has emerged as a strategic resource for achieving higher efficiency, control of operations, productivity and profitability. For customers, it is the realization of their ‘Anywhere, Anytime, Anyway’ banking dream. This has prompted the banks to embrace technology to meet the increasing customer expectation. The current paper reviews on e-banking, customer satisfaction and factors affecting e-banking.