Consumers’ Attitudes and Constraints towards Eco-labelled Food Products

Description

Page: 171-175

Prakriti and Rakesh Rathore (School of Business Studies, Punjab Agricultural University, Ludhiana, Punjab)

The present study aimed to study consumers’ attitudes and constraints towards eco-labelled food products. A total of 100 consumers were selected through the snowball sampling technique. The results of the study revealed that consumers had a strong feeling that eco-labelled food products are good for the environment and society and also it results in better product quality. Eco-labelled food products are environmentally friendly (4.59, p-value <0.001). Lack of proper information regarding eco labelled food products (4.41, p-value <0.001), lack of availability and stores were major constraints reported.