Body Art Increases Self-esteem among Young Adults

Page: 491-494
Neerja Pandey and Pratigya Kasera (Amity Institute of Behavioral and Allied Sciences, Amity University Uttar Pradesh, Lucknow Campus, Uttar Pradesh)

Body art, also known as body tattoo, has been traditional part of many cultures across the nations. The oldest preserved evidence has been found in Egypt that dates back to 6000 BC. Tattoos are now seen as a form of expression that is as valued as pierced ears or hair styles. Today, it is taken as one of the favourite fashion icons and fashion trends. People get their bodies tattooed for various reasons like to follow the trend, to feel good by enhancing their looks, to show commitment, to hide scares, to get attention, to identify with a cult or group, to endure emotional pain, or to increase their self-esteem. Many researchers have explored various aspects of body-art but there is a paucity of research on tattoos in India. One reason could be that the inking of the body (body-art) is very popular and trending in other countries in comparison to India. The present work titled “Body Art Increases Self-esteem among Young Adults” is a theoretical paper that highlights the impact of body art on increasing self-esteem among young adults. For this purpose, the researcher used secondary data (both qualitative as well as quantitative) having reviewed published papers, books, articles and blogs. The analysis established a significant role of tattoos in increasing self-esteem.