An exploratory study of factors affecting the E-banking usage and adoption

Pages: 515-518
Pranjul Kathpalia, Radhika Sharma, and Rhea Khetan (Anil Surender Modi School of Commerce, Narsee Monjee Institute of Management Studies, Mumbai, Maharashtra)

Increased competition, changing business environment, globalization and the advancement of Information and Communication Technology are the important factors that have forced banking and financial services to change. Development in Information and Technology have given rise to innovations in the product and services designing and their supply in all sphere specially in the banking sector, finance, industries, customer services and satisfaction are their centre point of all the efforts. With the time one of the most important concept of e-banking has got attention in the Indian context. Although most of the banks have already implemented the e-banking facilities, as these facilities are beneficial to both i.e banks as well as consumers, yet banks are facing many challenges and many opportunities available with them .In the years to come, e-banking not only be acceptable mode of banking but will be preferred mode of banking and with networking and inter connection new problems are taking place related to security, privacy and confidentiality to e-banking transactions. This paper is a exploratory study which analyzes the factors influencing the adopt in and less usu age of e- banking services. The result of the study indicated that easily accessibility and convenient to use (68.6%)are the major factors for adoption of e- banking while lack of computer knowledge was one of the predominant reason for less usage of e- banking