Acceptability Assessment of Economically Viable Handicraft Enterprise among Youth

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Sangeeta Rani1, Vandana Verma2, Jyoti3, Karnika4, Deepankar5, and Shrawan Kumar6 (Department of Extension Education & Communication Management, CCSHAU, Hisar, Haryana1,2, Department of Foods & Nutrition, PAU, Ludhiana, Punjab3,4, Department of Mathematics & Statistics, CCSHAU, Hisar, Haryana5, and Department of Statistics, Kirori Mal College, University of Delhi, Delhi6)

Indian culture has traditionally included handicrafts which offer significant market potential for ambitious entrepreneurs. Youth unemployment has emerged as a research focus as well as a major source of concern for government. Handicrafts, on the other hand, are in desperate need of young entrepreneurs who are both energetic and ambitious in order to take them to new heights. The present study was conducted to find out the acceptability of economically viable handicraft enterprise among youth. For assessing the acceptability, fifty respondents from Home Science College of CCSHAU, Hisar of Haryana state was selected randomly. Two trainings, one offline and one online, were provided for ten selected economically viable handicrafts. The findings revealed that maximum number of the respondents perceived selected handicraft items i.e., pen stand, photo frame, flower pot decoration, stone art and bottle show piece art to be simple to use and easy to try. Most of the respondents perceived tribal face mask, subh-labh (door or wall hangings), calligraphy wood art, modern art and simple paintings as relative advantageous. Results further revealed that respondents were ready to adopt the handicraft as income generation enterprise more in offline training than online training as offline training was imparted with better demonstration and resources availability. Willingness to handicraft as income generation enterprise with somewhat difficulty was high in offline training in comparison of offline training and had high overall acceptability.