Acceptability and marketability of screen printed stoles

Pages: 282-286
Pooja Rani, Saroj Yadav, Neelam M. Rose, and Vandana Bhandari (Department of Textile and Apparel Designing, I.C. College of Home Science, CCS Haryana Agriculture University, Hisar, Haryana)

India had always been known as the land that portrayed cultural and traditional vibrancy through its conventional arts and crafts. Folk art in India apparently has a great potential in the international market because of its traditional aesthetic sensibility and authenticity. Madhubani painting is the one of those folk art forms known for its beauty and elegance. Thirty designs developed using traditional Madhubani motifs were arranged on stoles in different styles and five colour ways for each selected placement were prepared. Five stoles were developed through screen printing and hand embroidery using selected design placements and colour ways. The prepared stoles were assessed by a panel of 30 consumers on different assessment parameters, viz., motifs, designs, placements and colour ways for their potential marketability. The average weighted mean score of all the developed stoles ranged from 2.49 to 2.58 indicated that all the developed stoles were very enthralling and accepted by consumers on different assessment parameters. The cost of the stoles ranged from Rs 1300/- to 1450/- which was rated appropriate by all the consumers. Thus, the effort provided an imaginative and fresh collection to the consumers who want to adopt their tradition with minute modernization. Also this would help in the preservation of painting tradition as well as broaden the marketability of the designed products.