A review of the consumption pattern of outside foods

Pages: 666-671
Pooja S. Bhat (Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu)
T. N. Venkata Reddy and P. K. Mandanna (Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences GKVK, Bengaluru, Karnataka)

Among the many factors accountable for the rapid rise in the restaurant sector, urbanization, increasing nuclear families, changing routines, escalation in the number of dual income households play a far more domineering role. Global cuisines have now become a household phenomenon, given that many consumers now resort to fine dining wherein the consumers not just want to go and eat out. Taste, flavor, texture, safety, warmth, health, freshness, delicacy, fast, convenient, liking, locational attribute, enjoyment, international dining experience, nutritional value, easy accessibility, service promptness, affordable price, portion sizes, speed, ingredients, packaging, attitude of the staff, additional information, satisfaction levels, opening hours, accuracy in billing, design of the restaurant, salty, quality of the food, healthfulness, brand, outstanding reputation, patronization, menu variety, hunger satisfying, dietary diversity are some of the reasons cited by the consumers for the consumption of outside foods. The paper highlights reviews dealing with the consumption pattern of outside foods of consumers from the year 1996 to the year 2014.The study highlights the various aspects of the consumption pattern of outside foods, frequency of consumption, commonly consumed foods, time spent, expenditure per visit along with the reasons and choices for the preferences towards outside foods.