A comparative study of customer satisfaction in private and nationalized banks

Pages: 517-519
Chetna Dhull (Department of Commerce, C.R.M. Jat College, Hisar, Haryana)

Customers belong to the population who demand and consume the company’s products and services. Customer is treated as the king of the market. Customers are good source of ideas for technological innovation. Information regarding customer related features of product, like the way a product is actually used, the difficulties actually faced by them in using these products and improvements desired helps the company through research and development section, in making the product more user friendly and giving real value for money. All these depend on understanding the customer.