4 M Model of Sheet Fed Printing Machine: A Case Study of ITC Limited, Chennai

Pages:156-159
Amaranand and Rakesh Kumar (Department of Print & Graphics Communication, GJUS&T, Hisar, Haryana1 Department of Printing Technology, KUK, Haryana)

The Indian paperboard packaging industry is growing at a rapid rate. Paperboard carton packaging is the need of the hour. Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale and use. Paperboard packaging found wherever goods are produced, distributed, marketed and used. Folding box board is one of the important types of paperboard which used in packaging. The used of folding boxboard carton is widespread because of the ability of this packaging format to satisfy the function of protection, utility, and motivation. Folding box board packaging are found in many places, such as supermarkets, traditional street market, shops and departmental stores as well as for mail order, fast food, dispensing machines, hospital, military, education and sport. These product packages attract the customer if the printing done on these package in good condition. Printing plays an important role in making the Folding box carton attractive. If any problem found related to printing it gives the bed effect on product package sales. These problems produce due to substrate, machine and improper working system, etc. With the help of this study it is found that the folding boxboard waste can be reduced if take great care on all these. The good printing quality attracts the customer and helps in increasing the sales of product.