IAHRW International Journal of Social Sciences Review

Pages: 615-619
Kanika Garg, Aarushi, Cheenam, and Mahima (Department of Management Studies, Panipat Institute of Engineering and Technology, Samalkha, Panipat, Haryana)

The present study is an attempt to measure the customer satisfaction of two competitive Indian retail brands and draw a comparison between the two based on customer service quality and value creation. The comparative analysis is drawn using measurement scale has been defined to measure the descriptive analysis using primary data. The findings include how and to what extent customer service quality and value creation affect customer satisfaction in case of both the brands. The number of factors influencing customer satisfaction is restricted to two, which can be increased as time progresses and modern retail businesses gets matured in Indian market with development and interplay of more factors and surely can provide further scope of future research. This research work will help the retail managers in general, including those of the concerned brands, to understand their key areas of strength comparatively and accordingly frame their strategies for decision making in order to improve customer satisfaction and gain competitive advantage.

Pages: 627-630
Usha Rani and Renuka Sharma (Institute of Teacher Training & Research BPSMV, Khanpur Kalan, Sonipat, Haryana)

The present study was designed to assess and compare Academic Stress of male and female students of 10+2 of Science stream of Haryana state, preparing for entrance exams to get admission in professional colleges for medical and engineering courses. The sample of the study comprised of 410 adolescents with equal number of males and females (n=205). The range of the subjects was 16-18years. The sample was chosen by random sampling procedure. Bisht Battery Scale of Academic Stress (BBSS) developed by Bisht (2005) was administered on the sample to assess Academic Stress. It was hypothesized that female students tend to be high on Academic Stress than male students. The obtained data was analyzed by employing mean, standard deviation and 't'-test. Significant difference was found in Academic Stress of male and female students of 10+2 of Science stream. Female students were found high on frustration and anxiety measure of academic stress compare to male students. Male students were found high on pressure measure of academic stress compare to female students. No difference was found between male and female students on conflict measure of academic stress. Female students were found high on academic stress compare to male students.

Pages: 636-638
Rahul Cloria (Department of Geography, G. D. C. Memorial College, Bahal, Bhiwani, Haryana)

India is an agrarian country and here nearly 70 percent population depends on agriculture. India is the second largest country in terms of population in the world and it is counted in developing countries. In our country, where there is a progressive economy, the second natural and man-made hazards prevent the country from development. India is influenced by many hazards like earthquake, flood, drought, tsunami etc. Every natural disaster has a large scale impact on our economy, in all these natural hazards drought is a pernicious hazards of nature which has a long lasting effect. Drought is temporary reduction in water or moisture availability below the average amount for a specific period. According to High level committee on disaster Management Report, “Any lack of water to satisfy the normal need of agricultural, non-agricultural, industrial or human population may be termed as drought”. In India the drought prone area include Rajasthan, Gujarat, Maharashtra, Orissa, Madhya Pradesh, Utter Pradesh, Jharkhand, Karnataka, Andhra Pradesh, Telangana, and Chhattisgarh. The Irrigation commission (1972) had identified 74 districts as drought prone. These comprise 326 Taluka located in 11 state. Disaster is a natural calamity caused by lack of rainfall and failure of monsoon. Drought can't be eliminated from root, but its negative effect can be reduced by human awareness and government efforts.

Pages: 646-649
Debobani Saha and Ishita Chatterjee (Department of Applied Psychology, University of Calcutta, Kolkata, West Bangal)

The nursing role is rapidly evolving as nurses are tasked with an even wider range of healthcare responsibilities. With an increase in complexity and demand for better healthcare system, the role of nurses has become more challenging. A poor quality of sleep and high risk of cognitive failure among nurses can have an impact on their day to day functioning which in turn can pose a threat, especially on the patients of critical wards as compared to other wards, because they require complex assessment and high risk treatments. Moreover, nurses are often scheduled to do rotating shifts (i.e., day, evening, night) and also have to work overtime to provide quality care to their patients around the clock. Abrupt deviations from normal timing of work often disrupt one's internal biological clock. The present study aims to trace and compare the dimensions of quality of sleep and assess the tendency of cognitive failure among nurses of critical and general ward of private hospitals with age range of 21 to 31yrs. In order to collect data, a quantitative and survey research was conducted. The results revealed that the critical ward nurses tend to exhibit more cognitive failure and poor quality of sleep, which is more related to 'sleep duration' and 'sleep latency'. Also a significant difference has been observed between the nurses of two wards regarding mental health status and quality of sleep. The study can be important for the administrative staffs of private hospitals, so that they can recommend and design effective training modules for nurses and their duties accordingly.

Pages: 653-658
Varsha Singh, Garima Nayak, R. Rajeshwari, and Sanya Dhawan (Department of Psychology, Kamala Nehru College, University of Delhi, Delhi)

Of all the components that play a role in determining a person's self image, the perception that she/he has of their body and physical appearance is one of the more essential considerations. Such perceptions are not formed in isolation, but in response to socio-cultural stimuli present around us. One of the more impactful of these is the media. To explore this relationship, this study aims to uncover the role of media on body image. For this purpose, two short videos depicting body positivity and unrealistic beauty standards present in the media and two standard questionnaires were used to assess media influence on a sample of 100 people between the ages of 18 and 24. Results revealed that while desires to alter their appearance for the better existed among the women, a significant relationship existed only between positive media representation and not for the unrealistic beauty standards.

Pages: 663-669
Pramod Kumar (DRDO Scientist, Selection Centre East, Allahabad, Uttar Pradesh)
The aim of this study is to develop a tool to measure affective dissonance (AD) of adolescents. The sample consists of 100 (Initial try-out) and 250 (Final try-out) respondents, age ranging from 13 to 18 and class ranging from 7th to 12th. Initially 50 items were constructed, and 48 items of 80 % unanimity by the judges were kept. Each item was followed by six likely emotions as alternatives containing three positive affect (PA) and three negative affect (NA), each one of which has to be rated on 5-point rating scale. With an eigenvalue of greater than 2.0 and factor loading of more than 0.45, factor analysis reveals two factor structure of the test. It reduced total number of items from 48 to 28. The first factor- Personal Affective Dissonance (PAD) consists of 18 items and second factor- Interpersonal Affective Dissonance (IPAD)is comprised of 10 items. The Cronbach's Alpha reliability is 0.89 with all 48 items and 0.90 with 28 items. Besides face and content validity as judged by experts with 80 % unanimity, the construct validity of the scale has been worked out by calculating the correlation of different sub-scales of the AD with total scale score. The correlations are ranging from 0.77 to 0.90. With its so high reliability and validity, the scale ensures greater significance and wide application in the measurement of AD of adolescents.

Pages: 676-679
Shruti Sharma (Department of Psychology, Amity University, Dubai)
Sonakshi Ruhela (Department of Psychology, Amity University, Dubai)

Resilience is a key trait among entrepreneurs and is one of the most significant ones that sets successful entrepreneurs apart from the rest (Malgorzata, 2016). It is not a fixed capacity and can be actively built as well as reduced in the face of several setbacks and failures, depending upon individual personality characteristics (Konnikova, 2016). The aim of this study is to analyze the factors contributing to resilience in entrepreneurs and to review the resilient responses of entrepreneurs to stressful life events. The study employs review of existing literature as its methodology. Results corroborate with the hypothesis that resilience positively contributes towards the longevity and profitability of entrepreneurial ventures. Scope for further discussion and investigation could be centered around the importance of resilience in entrepreneurial education.

Pages: 685-689
Manoj Kumar and Kiran Sahu (Department of Psychology, G. D. H. G. (PG) College, Moradabad )

The World Health Organization defines mental health as "a state of well-being in which the individual realizes his or her own abilities, can cope with the normal stresses of life, can work productively and fruitfully, and is able to make a contribution to his or her community" (Stephen et al., 2005). Neither mental nor physical health can exist alone. Mental, physical, and social functioning is interdependent. Mental health is the ability to make adjustment to the external world. It is the abilities to accept and face the realities of life (Bhatia, 1982). It is the adjustment of a person to another person effectively to face the realities of life. It is a way of person to think, act and feel when comes in contact with real life situation. For this purpose a sample of 60 professional college students was taken from a college for assessing their Mental Health and Home Adjustment. This study utilized Mental Health Check - List (MCH) to assess Mental Health and Bell Adjustment inventory to assess Home Adjustment. Results indicated positive relationship between the Mental Health and Home Adjustment. Mental health is the foundation for well-being and students with poor mental health can experience problems related to adjusting to Home, Society, School and College.

Pages: 695-699
Pratima Sarangi (Department of Good Governance and Public Policy, Sri Sri University, Odisha)
Kalpana Sahoo (OB & HRM, Xavier University, Bhubaneswar, Odisha)

Generally, people think women are emotional, but the fact is, women are also great intellectual geniuses and excel in planning and execution. The biggest strength that a woman has is her emotions, feelings, motivation and inspiration. In today's competitive business environment, we need women to come to the forefront and take more responsibility, without getting stressed. Women also have a great role to play in the society. She can be a strong peacemaker; at home, in the community, in society and in the world. Women can glue differences and bring people of diverse nature together she does it in her home all the time. Both women and men need resilience to deal with difficulties in life. But women often need more resilience than men to overcome the so called traditional hindrances in their way, in order to advance in the business world. However, many women are not aware of the amount of resilience they do possess. In the current pace of life, we need to balance our inner peace, beauty and ethical values with the external challenges we face, and women also have it in them to do it. These qualities are natural in a woman. Indian scriptures place incredible amount of power in women. The primordial energy is known as 'Shakti'. It is the life force behind the whole creation. That is why Indian scriptures honor women as the highest aspect of divinity- the 'Aadhya Shakti'. Resilience may be the new criterion for professional advancement. The current globalized world of economic uncertainty and intense competitiveness, organizations that instill resilience in their future leaders will have a clear advantage. Like other skills, resilience can be learned and developed. Resilience is also the key to personal growth and development. This study aims to analyze the levels of resiliency of working women in private sectors towards the work adversity in Bhubaneswar, the capital city of Odisha, India. The globalized societal status exists full of work adversity specifically for women; this study was intended to foster women participation with resilience. We have conducted an empirical study with private sector working women through both an online and direct questionnaire survey involving 500 respondents. Data collection was completed through the Personal Resilience Questionnaire survey with findings and recommendations.

Pages: 703-705
Narender Kumar (Dr. Bhim Rao Ambedkar Library, Guru Jambheshwar University of Science & Technology, Hisar)

Academic system is transformed by Google and Digital contents. The growth and development of academics may be seen in two phases i.e. before Google and after Google. Everyone will find a lot of difference. Before Google, the syllabi and study contents were available in print form. Scholars were carried their study materials in carrying bags which was itched the mind of the scholars and was difficult to carry everywhere. Even for consulting the more reference documents, they had to visit the library and information centres frequently. It was time consuming. However, after Google a drastic change has arrived in every sphere of life in general and academics in particular. With this emerging concept, the contents are available in digital and electronic form. Thereby, the accessibility of contents is become possible round the clock without any restriction and limitations. The portable and storage problem of desired contents has almost addressed and resolved. But few challenges and issues have also stood up in front of the twenty first century academics. Among all challenges and issues, plagiarism is the most prominent issue as of now that stood as giant in front of the academics and academicians. The present paper will try to elicit its basics, Seriousness of plagiarism in Indian academic system, Consistent decision in plagiarism detection, Reasons scholars plagiarize, Legal challenges to university decisions, Role of libraries to combat with plagiarism and Orientation programs in order to address the plagiarism.

Pages: 709-712
Archana Oinam (Department of Psychology, Noida International University Noida, Uttar Pradesh)
Heena Parveen (Department of Psychology, Faculty Jamia Millia Islamia University Delhi)

Overdose occurs when a drug user takes too much of the drug which a body cannot tolerate and the body reacts negatively. If proper medical care is not given, an overdose can be fatal. There is an increasing evidence of overdose related deaths nationally and internationally both. It is acknowledged that people who use/inject drugs are stigmatized. Even more marginalized and stigmatized are women who use/inject drugs. The present study attempts to understand the knowledge and responses of overdose among the women who injects drugs (heroin) in Manipur, India. Through a semi structured survey questionnaire data was collected from 50 women who inject drugs. Participants were identified through peer based and service providers who were already involved in the intervention program for injecting drug users in the area. All the 50 women interviewed had clear knowledge and information about Overdose. Even though the knowledge level is high, the women reported that they were not able to give appropriate services when overdose occurred. This calls for further efforts in empowering the women who use drugs and creating an enabling environment for greater uptake of the services.

Pages: 716-720
Sakshi Seth and Avinash Kumar (Department of Applied Psychology, South Campus, University of Delhi, Delhi)

Gender has been a fascinating topic of research and discussion for all the streams from a long period of time. Gender differences in different attributes has been correlated be it interest, intelligence, aptitude or any other psychological attribute. There has been also, number of claims that these gender differences also exist in organizations when it come to higher positions like managers and leders. It is believed that males are more result oriented leaders and females are more relationship oriented, but still there is lot of discrepancies and confusion which prevent us from reaching to a particular conclusion. This paper tries to bring the things in light and review the work done in this area. In order to understand the relationship between gender and leadership style different research paper from Indian and Foreign authors were explored and the conclusion was taken out. The conclusion of the research paper has been done on the basis of the literature review available and the understanding author got through these papers.

Pages: 724-726
Ajay Kumar Das (Department of Psychology, V. N. College, Jajpur, Odisha)

Therapeutic interventions for remediation of reading disabilities are still controversial. supporters of different therapies point to the success of their approaches with equal conviction. Among all these therapies verbal self- instructional treatment programme has shown considerable promises in improving the performance of reading disabled children. However, there are some unresolved issues on VSI and reading disabilities. Factors involved in facilitating the maintenance and generalisation treatment effects need to be identified. This paper suggests for further research to make VSI an effective psychotherapy technique.