Volumes / Issues
Showing 889 – 900 of 1386 results Showing all 1386 results Showing the single result No results found
Filters Sort results
Reset Apply
Pages: 245-247
Sukhdev Singh (Department of Printing Technology, GJUS&T, Hisar, Haryana)

Printing and Packaging are the main part of the marketing which plan for any business that makes or sells products in the market. A product's package can be the selling point for many consumers by delivering a good sense of quality while reflecting the product's brand image also. It is critical in retail sales, where the right packaging design can attract the consumer's eye and make the product stand out next to a rack of the competitor's product. This paper helps the individual to know about the role of printing and packaging in market on consumer behavior.
Pages: 245-247 Sukhdev Singh (Department of Printing Technology, GJUS&T, Hisar, Haryana)
Pages: 242-244
Kuldeep Kumar Chaudhary and Vikas Madhukar (Department of Management, Amity University, Gurgaon, Haryana)

In today's world of growing competition where there are numerous brands selling the same products, consumers have an abundant number of choices and many diverse factors influence their buying behavior. With the ever-increasing penetration of internet and social media, the purchasing behavior of Indian consumers has changed dramatically. Urbanization is taking place in India at a dramatic pace and is influencing the life style and buying behavior of the consumers. Consumer behavior is complex and very often not considered rational. The recent trends which are found in the Indian market are celebrity influence, online shopping, freebies and popularity of eco-friendly products. The present study is to analyze the various influencing factors which make the consumer's intent into purchase decision.
Pages: 242-244 Kuldeep Kumar Chaudhary and Vikas Madhukar (Department of Management, Amity University, Gurgaon, Haryana)
Pages: 237-241
Sradhanjali Mishra (PG Department of Personnel Management and Industrial Relation, Utkal University, Bhubaneshwar, Odisha)

Crisis communication is an integral aspect of public relations that can have either positive or negative repercussions based upon the action that an organization responds. The manner in which an organization handles a crisis determines financial implications that may ensue, public perception and reputation of the organization, as well as the overall success or failure of the organization in the future. This article attempts to summarize the strongest evidence that has emerged from crisis communication research study made on National Aluminium Company Limited. A crisis is the ultimate unplanned activity and the ultimate test for managers. In a time of crisis, conventional management practices are inadequate and ways of responding usually insufficient. No country, company or organization is immune to crisis. Being able to effectively respond in the event of a crisis is relevant to an organizations survival. Meticulously planned crisis communication strategies not only enable organizations to recover from the aftermath of a shock wave but also benefit from the analysis of the dangers and draw consequences for future actions. Corporations with efficient crisis communication teams are able to effectively communicate and respond in the event of a crisis. The article provides guidance for crisis communicators by pointing out what researchers have found to be the most effective crisis communication practices that may influence an organization's crisis communication response. What makes this story so compelling is the media aspect of both the crisis itself and the strategy for managing the crisis. Using a case study approach, this paper assesses Nalco's decision to integrate the medium that sparked the crisis into the strategies to manage the situation, and it questions the efficacy of best practices and principles of crisis management. However, crisis management and communication experts' opinions differed on whether Nalco's crisis communication was effective or ineffective. This paper aims to assess Nalco's crisis communication and mainly to point out possible failures through a content analysis of secondary data collected from various sources (newspapers, magazines, annual reports and blogs).
Pages: 237-241 Sradhanjali Mishra (PG Department of Personnel Management and Industrial Relation, Utkal University, Bhubaneshwar, Odisha)
Pages: 233-236
Manju (Department of Applied Psychology, GJUS&T, Hisar, Haryana)

The purpose of this study is to find out relationship between self-esteem and family relationship. The data was collected from college students (80 boys and 80 girls), age range between 18 to 25 years. Multidimensional self-esteem Inventory propounded by O'Brien and Estein (1980) and family relationship Inventory proposed by Sherry and Sinha (1968) were used for assessment of the proposed variables. Statistical Analysis is done with the help of pearson's product moment method of correlation. Result findings indicate that dimensions of self-esteem are significantly correlated with family relationship.
Pages: 233-236 Manju (Department of Applied Psychology, GJUS&T, Hisar, Haryana)
Pages: 229-232
Narender Kumar (Assistant Librarian, Guru Jambheshwar University of Science & Technology, Hisar, Haryana)

This paper aims to address the issues and challenges which prevail during the preservation of e-resources which are available through online or vendors list. The transition from print to electronic is meant great changes for library system. Users are accessing information in an unimagined ways. With these electronic contents, the orientation of the libraries got changed and users are being enjoyed the speed of delivery of contents. The e-resources are strengthening the libraries in rapidly technological changing environment. Personal observations and experience were used to develop the concept i.e. the preservation of e-resources is really the challenge with libraries in the twenty first century. The inferential observations of this paper is that the perpetual access of the e-resources, journals and books may lead to provide the solution of drastic cut in the allocation of budget. The perpetual access of any type of e-resource leads to become the permanent asset of the concerned library and end users can enjoy the accessibility and stakeholders will also feel strengthen. For under-budgeted-developed libraries, the perpetual access is just like a boon. Every library, stakeholder and information and resource centre has to take the initiative to sign an agreement or license for the perpetual access whether the contents are accessed for time being or at the time of visit of accreditation team. The paper proposes that e-resources are responsible to change the concept of libraries as the electronic contents have been reached at the threshold of the end user. However, to make these electronic resources available and accessible forever, the libraries and information & resource centres will have to do copious efforts and to maintain the proper IT infrastructure. Even, Government of India has to take the responsibility of funding so that more and more e-contents may be preserved for forever.
Pages: 229-232 Narender Kumar (Assistant Librarian, Guru Jambheshwar University of Science & Technology, Hisar, Haryana)
Pages: 225-228
Anwaar Mohyuddin and Sheikh Naqeebullah (Department of Anthropology, Quaid-i-Azam University, Islamabad, Pakistan)

In this research paper entitled “social dynamics and changing educational systems”an attempt has been made to analyze modern educational systems and its impact on the social structures. Society perceived stagnant in the being system without any change, is considered to be defunct society. Education is the sole determinant of the pace of “social change” the immediate factor. “Industrial Revolution”, brought by “Education” not only carried remarkable changes, but eventuated class stratifications, the “Bourgeoisie” and “Proletarians”. China prudently resorted to embed the education, firmly in the state system, thereby burgeoned swiftly and set herself as an epitome for all the underdeveloped and developing countries. Religious education does prove itself an instrumental part in bringing about changes, Pakistan was an outcome of the religious-cum-political leaders. The partition scheme was maneuvered by the political leaders, but consummated by the religious abbots, when the religion-syndrome was infused into Muslims and Hindus. The data presented in this paper were collected through qualitative anthropological technique. Data were collected in the vicinities of Islamabad.
Pages: 225-228 Anwaar Mohyuddin and Sheikh Naqeebullah (Department of Anthropology, Quaid-i-Azam University, Islamabad, Pakistan)
Pages: 222-224
Anubhuti Sharma (Consultant Counseling Psychologist, Certified Reiki Practitioner and Energy Healer, Chandigarh )

Rates of depression in college students are at an all time high. Millions of young adults are experiencing symptoms that are making daily routines problematic. These symptoms may include, but are not limited to, drowsiness, loss of appetite, sense of hopelessness, apathy, and irritability. Long periods of suffering through such feelings are non-conducive to dealing with the demands of college life. The causes of depression are as unique as the individual that experiences the disorder. For many students, however, depression can be attributed to stressors such as academic pressure, inadequate social adaptation, inadequate sleep, and the stress of the overall transition to college life. Reports show an inequality of depressive symptoms experienced by male and female students for unknown reasons, but assumptions have been made. Students who suffer from depression risk serious health problems if positive steps are not made to help with their symptoms. It is not uncommon for the traditional student age group to resort to substance abuse and other risky behaviors to escape depressive symptoms. In many cases students experience eating disorders, and others choose suicide. With an increasing demand for positive coping mechanisms, universities have made an effort to offer free psychological services to students on their campuses. Although attempts have been made, students are underutilizing the resources. Students and universities must work together to provide an effective way to reduce depression in college students.
Pages: 222-224 Anubhuti Sharma (Consultant Counseling Psychologist, Certified Reiki Practitioner and Energy Healer, Chandigarh )
Pages: 219-221
Nisha Chandel (Swami Vivekanand P. G. College of Education, Tarkwari, Hamirpur, Himachal Pradesh)

This paper tries to focus on the need of improvement of the quality and relevance of value education at different levels of education. With the alarming deterioration of values among the students, the need of the hour is to introduce significant changes in the curriculum at various levels in order to boost values among the students at the school level. The need of the hour is systematic and thorough high quality research work to inculcate these values among the present and future generations. Value education needs to be made more systematic and more practical. Teaching the students only the contents, will not help. There is need of sincere efforts on the part of teachers, students, parents and society as well. Formal as well as non-formal education both are required to be involved.
Pages: 219-221 Nisha Chandel (Swami Vivekanand P. G. College of Education, Tarkwari, Hamirpur, Himachal Pradesh)
Pages: 211-214
Sudipta Mandal (Department of Political Science, Silda Chandrasekhar College, Silda, Paschim Medinipore, West Bengal)

Learning is an active process that involves both students and teachers. Learning for a long time was associated with acquisition and retention of information. But nowadays learning encompasses a wide range of things like development of skills, attitudes, ideals, moral values and positive discipline. Learning also means providing students with an environment where they can develop their mental capability that could further lead to growth of their insight. Learning thereby is an inclusive idea that facilitates the development of a child to be independent, competent, ethical and disciplined in life. Now, the process of learning to be effective depends on the role of teachers as well as the environment in which teaching is conducted. Teaching therefore requires inclusion of many factors starting with guidance of parents, environment at home, role of teachers, administration of schools, classroom environment and peer group pressure. So in this study the purpose is to analyse all the components associated with teaching and learning process and arriving at a conclusion that teachers play a prime role in mental development that leads to growth of insight within a child. This study also focuses on analysing the teaching-learning process of school children.
Pages: 211-214 Sudipta Mandal (Department of Political Science, Silda Chandrasekhar College, Silda, Paschim Medinipore, West Bengal)
Pages: 205-210
Swaran Lata and Akanksha Devi (Department of Psychology, Faculty of Social Sciences, Banaras Hindu University, Varanasi, U.P.)

Adolescence is the period of psychological and social transition between childhood and adulthood. It spans from thirteen to nineteen years. It witnesses several physical changes and psychological problems. The present review paper gives a brief description of common problems witnessed by adolescents like school failure and dropping out, child abuse, stress, sleep deprivation, substance abuse, alienation and gender identity disorders. These problems and challenges should be identified timely and suitable intervention should be provided to address them.
Pages: 205-210 Swaran Lata and Akanksha Devi (Department of Psychology, Faculty of Social Sciences, Banaras Hindu…
Pages: 202-204
Shiv Kumar (Department of Psychology, Chaudhary Ranbir Singh University, Jind, Haryana)

School reform has always focused on student achievement. Many reform efforts failed, however, to make the link between achievement and behaviour. In some instances resources were directed to instruction with very little emphasis on support systems for students who were having behavioural problems. The study assess the knowledge of Primary school teachers regarding Selected Common Behavioural Problems of Children, evaluate the effectiveness of Structure Teaching Programme on Selected Common Behavioural Problems of Children and find out the difference between pre test and post test score. This is a pre-test post-test experimental design and evaluative research. The study was conducted on 80 primary school teachers conveniently selected from ten primary schools. The pre test results of the study shows that primary school teachers are having little knowledge regarding common behavioural problems of students. The t-test value between pre test and post test shows the significance difference.This study concluded that structure teaching program is effective tools to improve the knowledge of primary school teachers regarding Behavioural Problems of Children.
Pages: 202-204 Shiv Kumar (Department of Psychology, Chaudhary Ranbir Singh University, Jind, Haryana)
Pages: 195-198
Dhruv Shankar Dutta, K. Muthu Kumar and S. Riasudeen (Department of Management Studies, Pondicherry University, Kalapet, Puducherry)

The discrete behaviors have their own impacts. Organizational Citizenship Behavior (OCB) is one with consideration of positive influence on employee and organizations. Objective of the study is to observe the influence of Organizational Citizenship Behavior and its dimensions with Job Embeddedness (JE). Structured questionnaire had been circulated among the scientists working in different organizations in India. The valid responses of 111 professionals show the positive and significant correlation of OCB with JE. Further, the analyses results of high impact of OCB's two dimensions (i.e. Civic Virtue&Altruism) on Job Embeddedness suggest promotion of appropriate environment in organization for optimization of attitudinal behavior.
Pages: 195-198 Dhruv Shankar Dutta, K. Muthu Kumar and S. Riasudeen (Department of Management Studies, Pondicherry…
1747576116