Economic Analysis of Marketing Channels, Efficiency and Constraints in Organic Crops: A Study of Karnal District, Haryana

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DOI: https://doi.org/10.5281/zenodo.23945817

Poonam, Manoj Siwach, Surender Ahlawat, and Abhey Singh (Department of Economics, Chaudhary Devi Lal University, Sirsa, Haryana)

The present study aims to evaluate the effectiveness of existing marketing systems as well as the problems associated with organic product marketing. The study included both primary and secondary data. Structured interviews were used for collecting primary data from 200 particularly selected organic farmers. Garrett’s Ranking Technique and Acharya and Agarwal’s MME were utilised to determine marketing constraints and efficiency. The study revealed that shorter marketing routes with fewer intermediaries were more efficient and resulted in higher profits for organic farmers, and the absence of regulated markets, inadequate pricing policies, and low consumer awareness were the major constraints affecting the marketing of organic produce. The study concluded that shorter marketing channels proved to be more efficient and helpful to farmers. Improved market support, consumer awareness, and certification facilities are essential to enhance the economic viability of organic product marketing.