Investigating reasons for organic products: A demographical study in Hisar city

Pages: 297-300
Sunita Mehla and Suman Ghalawat (Department of Business Management, CCS Haryana Agricultural University, Hisar, Haryana)

Organic foods are basically natural food which are ecologically safe and produced with environmentally harmless processes. These foods do not contain man made inputs like pesticides, chemical fertilizers, genetically modified organisms and are not processed by means of irradiation, industrial solvents or chemical food additives. The study focused to study the demographic profile of respondents and to identify the reasons for buying organic product. In this paper descriptive analysis has been used to achieve the objective of the study. In the study, primary data has been collected with the help of semi-structured questionnaire from 200 respondents from Hisar district of Haryana. Respondents have a relatively equal proportion of males (58 %) and females (42 %). Majority of the respondents (58%) were married. Respondents are young and dynamic. Majority belongs to service and students mix. Moreover, most of the respondents were from middle income group. Majority of the respondents purchase organic product online, followed by retail shops. As we can see our respondents are youth and generally preferred online shopping. Respondents prefer to buy food/drink (40%), followed by cosmetics (35%) and clothes (25%). Regarding the reason for buying organic product, majority of the respondents preferred organic product because of the quality of organic product (64%), followed by health concern (19%), and prefer the taste/texture/feeling (17%). Youth is more concern about their health and ready to pay high price for the quality product.