Harnessing social networking sites for e-recruitment

Pages: 393-395
Neha (HR Executive, Wizcraft International Entertainment Pvt. Ltd.)

Lots of organizations still struggle with the global market crisis, therefore these companies are in search of ways to obtain or enhance their competitive advantage more than ever. Utilizing the right strategic tools to increase the organizational chances on the market is a necessity to overcome any possible problems. Competitive advantage can be gained by fostering the organizational resources whereas human capital plays a central role. Social media turns out to be a pre-eminent medium to use as a strategic tool to foster the human capital.