Virtual Print Effects Using VE3D (Virtual Embossing 3D) on Packaging Based Applications

Pages:117-118
Amit Sangwan1, Hitesh Garg2, and Sunil Sharma3 (Edelmann Packaging India Pvt. Ltd., Solan, Himachal Pradesh1 Sterling Publishers Pvt. Ltd., Greater Noida, Uttar Pardesh2, and Printer, Lok Sabha Secretariat, Parliament of India, New Delhi3)

In packaging sheet fed offset is playing the major role due to innovative printing & quality. In offset we can do no. of options with various special effects during printing like matt & gloss, virtual embossing, tactile effect, texture etc. VE3D Evolution is a system that has been jointly developed and patented by Merck and Rudolf Reproflex. It consists in printing a 3D effect which, visually, imitates an embossing of the printed substrate.