TV viewing pattern and its impact among females in a village community of Haryana: A sociological study

Pages: 568-569
Sunita Singh, Raj Singh Kundu and Subhash Chander (Department of Sociology, College of Basic Sciences, Chaudhary Charan Singh Haryana Agricultural University, Hisar)

TV is the most effective means for attaining desired transformation of the rural women because it provides latest technical know how within the four walls of the house. Incidental studies on impact of mass media especially television indicates the women’s exposure to media is very inadequate and unsatisfactory due to various socio cultural factors that needs to be explored. Keeping this in view, an attempt has been made in present study to find the access of women to television to study the TV viewing pattern of rural females regarding education and development program and the impact of education and development program on the respondents. The present study was conducted on 145 respondents of village Baralu from Loharu block of Bhiwani District. Data were collected from 145 females above the age group of 5 years which were selected as respondents randomly from the sampled village during the month of March,2004. The primary data thus collected were coded and subjected to statistical analysis by using chi-square test for drawing inferences. It has been observed that Samachar was viewed by 51% respondents followed by Vishnu Puran by 60% and chitrahar by 67% respondents. Keeping in view the impact of watching T.V. it has been revealed that66.90% of the respondents have impact of T.V. for entertainment and knowledge purpose whereas for personality is 6.90% and 4.14 % for purchase decisions. Regarding recommendations, suggestions accepted by the respondents are vaccination by 45.52% and contraceptives by 40% while other suggestions were accepted by a low number of respondents.